Welcome.

@propelics


Questions, Comments
to #mobilestrategy
Building a
Successful
Mobile Center
of Excellence

December 6
th
, 2012
#mobilestrategy
Propelics Background About Us
15+ year track record
Fortune 500 clients
Global experience
100% focused on mobile
for the Enterprise
San Jose, Boston,
Pittsburgh
Propelics creates mobile strategies and world class
Apps for the Enterprise.

Trusted by companies like yours:
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Enterprise Mobile
Strategy Services
Enterprise Mobile Strategy
Mobile App Portfolio
IT Readiness for Mobility
BYOD and MDM Strategy
Innovation through visualization
Center of Excellence Creation
Mobile Advisory
Services
Mobile Mentoring
Executive Education
Speaking Engagements
Mobile App Development
UX Design
Onshore and Offshore App Development
Mobile App Architecture
Prototype Factory

What We Do
Adam Bookman: Partner - Propelics
Adam has been the brains behind
many mobile product and program
launches. He has advised
companies on mobile strategies for
Business as well as IT.
He continues to be a Trusted
Advisor to some of the leading
brands around the world. Adam is
frequent speaker at conferences
related to mobile.
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#mobilestrategy
Agenda
Why You Need a Mobile Center of Excellence
Considerations for your Mobile COE
Components of a Successful Mobile COE
Suggested Approach and Frameworks
Q&A / Next Steps
Missed your topic? propelics.com/lets-talk
5
Q:
Why do you
need a Mobile
Center of
Excellence?
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Disruptive Change

Is Your
Company Ready?
#mobilestrategy
Device Standards
8
#mobilestrategy
Apps vs. Web Standards
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#mobilestrategy
Technology Standards
10
MADP Magic Quadrant MDM Magic Quadrant TEM Magic Quadrant
#mobilestrategy
Mobility Policies
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Device Ownership Policy
Internet Usage Policy
Data Access Policy
Telecommunications Usage Policy
Email Usage Policy
eDiscovery Policy
App Usage Policy
Security Policy
3rd Party App Usage
Access Control Policy

Policy Characteristics
Framework
#mobilestrategy
Mobile Ideation
12
#mobilestrategy
Mobile SDLC Mobile Testing
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Mobile UX Guidelines Mobile Web Services
Mobile Web Services
BYOD
MDM
Testing
Mobile Analytics
Governance
Apps vs. Web
Mobile Innovation
UX Guidelines
Mobile SDLC
Supported Devices
App Deployment
Wireframe /
Prototyping
Help Desk
Mobile App Inventory
Security
Version Control
Mobile COE Coverage
TEM
Mobile App Dev Platform
App Architecture
Mobile Policies
A:
If you dont define
mobile standards,
others in your
company will do so,
and youll never
converge.
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Q:
What are the key
considerations
for a successful
MCOE?
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#1. Define the Reach
of the COE
#mobilestrategy
Mobile COE Reach
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Business Drivers

IT / Business

Internal / External

Geography

Divisions / LOBs
Propelics has identified three Mobile COE models. It is
imperative to clearly define and articulate the depth and breadth
of the COE.
The Repository Model
A repository of mobile best practices and information on
standards, tools, and templates
The Coach Model
A competency center to provide mobile expertise and some
oversight for the organization
The Manager Model
Concentrates on mobile governance responsibilities and may
provide the direct management of mobile projects

Repository Coach Manager Model
An internal consultancy to advise on and govern mobile
projects. Has authority to evaluate and monitor mobile
projects across
Combination of the attributes associated with the repository,
coach, and manager models
Mobile COE Models
#2. Understand the
Current State
Maturity Assessment
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Establish Current State
Define Future State
(Minimum, Optimal)

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Mobility Strategy
Enterprise Info. Mgmt.
IT Delivery & Support
Policy Definition
Mobile Project Governance
UX Standards
App architecture
Mobile App dev. platform
Mobile Device Mgmt. Platform
Telecom Expense Mgmt.
Mobile SDLC
Maturity Ranking Mobile COE Readiness
Report Card
#3. Clearly Define the
Mobile COE Vision,
Mission, and Goals
Mobile COE Vision, Mission and Objectives,
and Structure
Identify Vision (what we want
to become)
Identify Mission (what we do)
Document Short and Long
Term Goals and Objectives
Identify Critical Success
Factors (CSFs)
Identify Optimal COE
Structure to Support
Mission
Mobile COE Org Structure
Advice:
Keep it lean
Establish good
relationships across teams
Together define how
mobile will impact /
change current processes
Key Roles:
COE Lead
Technical Architect
Mobile Architect
Mobile UX Specialist
Mobile Strategist


COE
Mobile
COE
PMO
EIM
Architecture
Branding
SDLC
Testing
Innovation
Finance
Marketing
Security
#4. Build a COE
Roadmap Keep your
Time Horizons Short
#mobilestrategy
Mobile COE Roadmap
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Foundational
Short Term
Mid/Long Term
Future
Quick Wins
Actionable steps
Prioritized by
value, readiness
and cost
Organized into
phases - iterative
#mobilestrategy
Tactical COE Roadmap - Examples
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Value
Ranking
H - High
M - Medium
L - Low
Organization
al Readiness
Complexity
#5. Get Started ASAP
#mobilestrategy
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Avoid the Wild West of
Mobile App Development
5 Considerations
1. Define the Reach of the COE
2. Understand the Current State
3. Clearly define the Mobile COE Mission,
Vision, and Goals
4. Build a COE Roadmap Keep your Time
Horizons Short
5. Get Started ASAP
Propelics Approach to
Mobile COE Development
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Mobile COE
Business Drivers




Mobile
architecture
Mobile
technology
direction
Mobile COE governance
Scale
Reusability
Cost Optimization
Innovation
Efficiency
Quality
Mobile sDLC
Mobile
budgetary
guidance
Mobile Security
Mobile App
Portfolio
COE Charter,
Scope
Definition, COE
Roadmap and
launch plan
Typical Mobile COE Launch Stages
Mobile COE
PILOT
Initial
communication
Step II:
Design
Step III:
Pilot
Design of COE
Framework,
Standards, Rules of
engagement,
Policies,
Procedures and
Personnel
Step IV:
Steady State
Mobile COE
Ongoing
operation
Step I:
Plan
Mobile COE
Kickstart
Mobile COE Kickstart: PROCESS
Direction Setting
& scope definition
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3
Current state
Maturity
Assessment
COE Design &
launch
Design Plan &
Next Steps
4
1
COE Vision,
Objectives &
Structure
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Define COE
requirements
Roadmap
#mobilestrategy
Propelics Kickstarts
Special Offer
20 Hours of mobile
advisory services
with the purchase of
a Kickstart
info@propelics.com
888-405-2820
Mobile App
Roadmap
MDM/BYOD
Kickstart
Mobile App
Rapid
Prototyping
IT Readiness
for Mobile
Kickstart
Prototype
Factory
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Mobile
Center of
Excellence
Kickstart
Innovation Focus
Engaging Process
Mobility Centric
Experience Across Industries
Enterprise Solutions
Advisors, Strategists, Implementers
Strategy at the Pace of Mobility
#mobilestrategy
Thank you