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com/brief-history-content-marketing/
For a years brands telling stories to attract &
retain customers. Here are a few examples.
4200 B.C :
One of the first signs of custom publishing found in
cave paintings
Loosely translated to 6 ways a spear can save you
from a wild boar.

http://www.blog.affiliatevote.com/brief-history-content-marketing/
http://www.blog.affiliatevote.com/brief-history-content-marketing/
John Deere launches customer magazine
The Furrow launches in 1895 and now has a 1.5 million circulation in 40
countries and 12 different languages.
1895 :
Michelin develops The Michelin Guides
400-page guide, now with its iconic red cover, helps drivers maintain their cars
and find decent lodging.
1900 :
The Jell-O Recipe book pays Off
Jell-O distributes free copies of a recipe book that contributes to sales of over $1
million by 1906.
1904 :
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Burns & McDonnell Engineering Launch benchmark
Kansas city engineering and consulting firm, burns & McDonnell, launches
Benchmark Magazine (still produced today).
1913 :
Sears launches worlds largest store radio program
The station helped keep farmers informed during the defining crisis with content
supplied by the Sears Roebuck Agricultural Foundation.
1922 :
P&G begins foray into radio soap operas with brands such as Duz & Oxydol- hence
the Soap Opera.
1930 :
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Hasbro partners with Marvel to create G. I. Joe comic book- leads to a
revolution in Toy Marketing.
The comic book series launches in 1982. Spurring the G.I.Joe pop
culture phenomenon. It was the first comic book ever advertised on TV
and later led to a cartoon series.
1982 :
UK Sees boom in the customer magazine market.
1985 :
LEGO launches Brick Kicks magazine
1987 :
http://www.blog.affiliatevote.com/brief-history-content-marketing/
Placeware, a spin-off of Xeroxs PARC laboratory, starts offering
web conferencing services.
1996 :
Custom publishing council is born.
1998 :
Spend on custom content nears $ 20 billion
Penton custom media, in Cleveland, ohio, begins use of term
Content Marketing
2001 :
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Sherwin Williams launches STIR magazine for commercial interior designers
and architects
Microsoft launches first major corporate blog, channel 9
2004 :
Live Vaults John Cleese Video Goes Viral
Video targeting IT managers has over 2,50,000 downloads in a few months
(this is before YouTube).
2005 :
Global Brands Nike $ Apple partner to create a product map runs and track
progress.
2006 :
http://www.blog.affiliatevote.com/brief-history-content-marketing/
Red Bull launches Red Bulletin magazine
Blendtec uploads first video on YouTube through the series will it Blend?
Over 6 million views and 385 thousand subscribers. Leads to 700% growth in
revenue.
2007 :
P&G launches BeingGirl.com
P&Gs content site for teen girls found to be four times more effective than
traditional advertising by Forrester.
Get Content, Get customer, the handbook for content marketing is released.
American express launches OPEN forum
Now key resources for small business, pages views grow 23x in just 2 years
2008 :
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Content Marketing Institute (CMI) is born.
25% of marketing Budgets spend on content marketing, 88% of all brands use content
marketing.
Content marketing spend in the UK nears 1 billion pounds.
Content marketing books flood In
For more knowledge: Generate B2B leads using content marketing
2010 :
Chief Content officer magazine
CMI launches chief content officer magazine in print and digital.
Coca-Cola Release Content 2020
The Coca-Cola content 2020 marketing plan focuses on branded storytelling at the
center of all Coca-Cola marketing.
Content marketing world
September 2011 content marketing world is born
2011 :
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http://www.blog.affiliatevote.com/brief-history-content-marketing/