PANTALOONS

RETAIL INDIA
LIMITED
Group Members:
Aakanksha Bhatnagar
Madhu Sasmondal
Sakshi Gupta
Sathi Paul
SWOT
ANALYSIS
Ques 1. In the current context of the Indian Retail industry,
what according to you are the strengths, weaknesses,
opportunities and threats of PRIL (Pantaloons Retail India
Limited)?

Sol,



Strengths

Pioneer in the retail industry
Presence in major cities
Competitive Pricing; quality at its cheapest
Understands the taste of Indian consumers
Large variety of products under one roof
Increasing demand, driven by young working
population
Highly strategic Human Resource
management and development.
Most trusted and respected brand by
customers in retail segment.
Weakness

No international presence
Operates across many product lines due to
which it lacks specialization in some of the
areas
Opportunities

Urbanization and growth of middle-class
income
Increase in % of working women
Exposure to modern retail experience, like,
malls, etc
Organized retail is growing in India @ 10%
annually
Can enter into international markets
Huge untapped markets
Can enter in rural areas

Threats

Competition among organized and
unorganized sector
Low GDP growth and high inflation could
affect consumer spending (purchasing
power) drastically
Price wars between competitors
Rising resource cost
Ques 2 : Discuss Pantaloon's business model and suggest the
way forward to rationalise its brands and other holdings. Should
they add more brands, labels and ventures under their portfolio or
should they remove some?
Pantaloons
Formal
Balance score
card
Business Plan
Annual
Budgeting
Informal
Research work(
to connect with
peole)
Ques 3: How has Pantaloon's used its understanding of Indian shopper
behavior to make its offerings more successful? Based on your
understanding of the retail industry, can you suggest some more steps
that can be taken by PRIL?
Aim at understanding consumer qualitatively by
conventional research

To connect with consumers, Big Bazaar has tried to adopt
the look and feel of traditional Indian bazaars.

Studied retail stores of south and studied the consumers at
these stores & their buying habits.

30% of the product-mix of Big Bazaar is decided on the
shop-floor by observing customers and understanding their
specific needs.