Phm nh Tun

Trnh by
NHNG B QUYT CT LI
THNH CNG TRONG ONLINE MARKETING
Core
Online
Marketing
Lm th no thy website ca bn trn Google?
Chin thng cui cng vi thuc v Telesale,
Mobile Marketing hay Email Marketing
Call-To-Action (CTA) v 13 b quyt
bn hng online hiu nghim
5 cch facebook marketing m bn phi bit
Cch tng >10 ln lt xem video trn Youtube
3 iu kin vng ca online marketing
20% NHNG G BN NG DNG C T Y QUYT NH
80% THNH CNG CHO DOANH NGHIP CA MNH
l mng x hi ln th 3 th gii.

Nhiu ngi ln nhm gii tr v cng khng t
ngi ln tm kim gii php.

y l lc bn to ra ni dung hu ch, khin h thch
th v tm n bn.
MARKETING TRN
CH THAY I TIU V CCH TRNH BY
DN N 2 KT QU KHC NHAU V S LT XEM
iu ny ch ra rng cch t tiu c th chim hn
90% kh nng thnh cng ca mt chin dch
tip th trn Youtube, theo sau nhng yu t khc nh:
ni dung, SEO decription-tags,...
l mng x hi ln th 2 th gii.

Khng cn phi ni thm, n l trang web m ngi ta
dnh nhiu thi gian s dng nht.
MARKETING TRN
Dn marketing lm g trn Facebook?
3 cch min ph v 2 cch tn ph tip th mng x hi
Thu ht like bng nhng cu chuyn v hnh nh
5-10 tin git gn, gy shock hoc l
cm ng, ngha th chn 1 tin
qung co
T chc s kin
Lc trc, cch ny tng c hiu qu rt tt, by gi n
km hiu qu do nhng chnh sch ca nhm
hn ch nhng cch qung b min ph nhng n vn cn
gi tr bn vn dng marketing
Video clip to s kin trn facebook
80% cc din n trn Facebook thng
khng c ai hoc rt t ngi vo xem.

S cn li c th lng thnh vin rt
cao nhng hu nh ton l o.

Nhng cng rt bn th spam...
Post tin ln cc nhm (group)
To ra cc group v post tin, khng phi lc
no cng l km hiu qu. Nhng group
chuyn mc c ni dung v bi vit c u
t vn thu ht c mt s thnh vin quan
tm trong hng ngn ngi c .
Post tin ln cc nhm (group)
Qung co tr tin Vit Apps cho Fanpage
Ngi ta tm kim trn mng v thy trang web bn (iu kin 1)

Vo trang web xem ni dung ri li thng tin nh: tn, email, s
in thoi,...(iu kin 2)

Bn lin lc qua email v in thoi (iu kin 3).
3 IU KIN VNG CA ONLINE MARKETING
Ngoi Social Marketing ra, thc hin K 1 ch c 2
cch: SEO (Ti u ha cng c tm kim) hoc tr tin
qung co (Adwords Google)
IU KIN VNG TH 1
SEO tt hn, bn phi bit cht t v code, thng hiu v phn
tch t kha v nhng keyword ph bin (bn c th s dng
Adwords Google hoc cc phn mm/web seo nh: MOZ, Woorank,
SEO PowerSuite,...phn tch website i th cnh tranh xem im
SEO, t kha nh th no, bao nhiu backlink,...)
IU KIN VNG TH 1
IU KIN VNG TH 1
IU KIN VNG TH 1
S dng phn mm SEO
Woorank (hoc tng t) gip tm
ra nhng im yu v seo trn
trang web ca bn so vi website
i th. Sau l cng vic ln,
m, thay i, chnh sa da theo
kt qu c ch ra s gip ci
thin im seo

IU KIN VNG TH 1
tng im seo website ca
bn cng nh hiu cc thut ng
v SEO bn c th vo trang
web www.webconfs.com, h c
lit k chi tit cc nhn t SEO
v im s SEO.
IU KIN VNG TH 1
Thm vo , hy vo website
ca ti (mc Blog) nhn ti
liu SEO min ph
IU KIN VNG TH 1
Tr tin qung co Google m khng am
hiu chin lc marketing th l ci chc.

Marketing Online i hi rt nhiu th nh:
IU KIN VNG TH 1
V website c kh nng p ng mt
lng ln bt cht ngi vo hay
khng, site load nhanh hay chm, b
cc trnh by c n khng,...
V vn ny lin quan n phn cng (nh cung
cp hosting v thit k website) nu hosting ca
bn t, bn ch c cch h dung lng ca tt c
cc trang bng cch gim kch thc nh khi ti
ln, hn ch cc on code html hay css chn
vo, trnh thm cc file flash bao gm c video t
youtube, mp3, slideshows,...
IU KIN VNG TH 1
IU KIN VNG TH 1
V ni dung: cn tht chi tit hay mp m-b
n, ngn t s dng xc tch hay li l di
dng-vn v, c video clip trnh by hay hnh
nh minh ha c sc, qu thng hay gim
gi-khuyn mi,....
IU KIN VNG TH 2
i hi bn phi sing nng pht trin ni dung, gii ku gi mua hng
(Call To Action CTA) cng nh bit lm form ng k thu ht trn
website v thit k hnh nh ha p mt gy c n tng v
s chuyn nghip.
IU KIN VNG TH 2
xy dng ni dung, dn dt khch hng lu li thng tin ca
mnh hoc thm ch mua hng/gi in hi v dch v/sn phm
th l c mt ngh thut khng h d dng.

13 B QUYT BN HNG HIU NGHIM
Da trn nghin cu hng ngn website bn hng/dch v
ln trn th gii, ti pht trin 13 b quyt bn hng
hiu nghim trong kinh doanh online. Nu p dng theo
chc chn nng cao gp 3-5 ln thi gian h lu li web, t
l ngi t nguyn in thng tin tng 20-30% ko theo
l t l mua hng tng cp s nhn.
Mobile marketing, email marketing v telesale.

Trong , email marketing c chi ph tit kim nht v hiu qu
hn so vi 2 hnh thc cn li.

thu thp c a ch email ca khch hng tim nng bn
c th dng www.bettercontactform.com
IU KIN VNG TH 3
VIDEO CLIP HNG DN LM CONTACT FORM
Trnh cc t trong tiu email nh:
Mua
Bn
Kim tin
C hi
Gi
Tit kim
Min ph
Thu nhp
u t
Vn
Xin cho
Hi lng
Gi ngay
Khuyn mi
Gim gi
Chc mng bn dnh
c gii...
Chc mng bn thng
c...
Chc mng bn c
chn...
Khng c ri ro
Rao bn
Gi ngay
ng xa
Ngay by gi
Ch
Gii hn thi gian
Hp php
Gia hn
Chit khu
Li sut
Tr gp
100%
Nhng t trn gy d ng,
gai c v c n tng xu;
khin ta thng ngh n
la o, a cp v trc li
c nhn.
Mun vit nhng tiu tt th bn cn ln mng tm kim tht nhiu cc video clip
hoc ln cc trang mng x hi v ni dung nh Tailieu.vn, Slideshare.net,
Scribd.com xem cc bi vit v marketing
c lt view cao.

Thm vo , khi bn ng k email cc
trang web v o to hoc cung cp thng
tin hu ch v online marketing, h gi cc
ni dung email marketing c tiu hay v
hp dn bn nng cao hiu bit.
tng vit tiu gy n tng
Trong email cho hi, thu thp kin, bn hng,...th con du (stamp) l mt
phn khng th thiu.
N c th d dng to trong Gmail, YahooMail, Webserver Mail,...
V d:
Cm n bn tin tng s dng sn phm/dch v ca chng ti.
ng ngn ngi gi nhng phn hi/cu hi ca bn, chng ti s gii p trong
vng 24h.

Tn bn
Chc v
www.websitecuaban.com
Tm nhiu thng tin hu ch ti www.websitecuaban.com/faq

Nhng thng tin cn c trong email marketing
Bn c th d dng to n trong phn Ci t (Setting) Chung (General)
Web to ch k chuyn nghip cho email
Mt chin dch MM bi bn, h s
thu u s tng i v d 8xxx,
7xxx,...ri mua cc thit b gi tin
nhn hng lot. Nu bn lm vy s
mt rt nhiu chi ph u t ban u
v MM ch ph hp mt s ngnh
ngh
Mobile marketing (MM)
Cch tit kim chi ph (thm ch min ph) cho
chin dch mobile marketing l gi cc SMS qua
Viber/Line/Zalo/KakaoTalk/...Bn chu kh nhp
tt c cc s in thoi m khch hng in
trong contact form vo 1 chic
smartphone/tablet.
Mobile marketing (MM)
Ring Viber c phin bn cho
desktop, bn c th d dng
marketing qua viber so vi cc
ng dng giao tip khc.
T danh b in thoi, cc ng
dng giao tip s hin th nhng
s no c ti khon dch v
ca h.
Mobile marketing (MM)
Theo quan im ca ti, telesale ch nn
c dng thng xuyn vi nhng
mc hng c gi tr ln hoc vi cc
khch hng B2B
Telesale
Online Marketing lun vn ng v bin chuyn
Nhng thay i nh thng trong 3-6 thng cn nhng thay i ln xy ra khong
1-2 nm.

Nhng thay i nh xy ra khi cc cng c, trang web mang tnh nn tng nh
Facebook, Youtube, Google,...c nhng chnh sch, tnh nng, cu trc vn
hnh,...c nng cp, loi b, chnh sa,...i hi bn phi lm quen.

Cn nhng thay i ln th buc bn i mi phng php tip cn, cng c s
dng v chin lc marketing c o hn.
V d nh nn tng thit k website (html 5/css 3), giao din website, tn dng cc
mng x hi mi ni, xu hng qung co,...



Tm hiu nhiu hn v online marketing ti
www.phamdinhtuan.com
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