KAREENA KAPOOR

As a Celebrity & Brand Ambassador

Presented By

Pradeep Kumar Pandey

PGDM- 4th Trimester
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BIOGRAPHY

Name- Kareena Kapoor.

Nick Name- Bebo.
D/o- Randhir Kapoor and Babita.
Born- On 21st September, 1980. (Age 28)
Mumbai, Maharashtra, India.
Occupation- Film actress.
Years active- From 2000 till present.
Height: 5 5
First Movie: Refugee (2000)

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ACHIEVEMENTS IN
FILMOGRAPHY
Year
2000

2001

Film

Role

Refugee

Nazneen "Naaz" M. Ahmed

Mujhe Kucch Kehna Hai

Pooja Saxena

Yaadein

Isha Singh Puri

Ajnabee

Priya Malhotra

Asoka

Kaurwaki

Kabhi Khushi Kabhie Gham Pooja "Poo" Sharma

2002

Mujhse Dosti Karoge!

Tina Kapoor

Jeena Sirf Merre Liye

Pooja/Pinky

Achievements
Winner, Filmfare Best
Female Debut Award

Nominated, Filmfare Best

Actress Award
Nominated, Filmfare Best
Supporting Actress Award

Talaash: The Hunt Begins... Tina

2003

2004

Khushi

Khushi Singh (Lali)

Main Prem Ki Diwani Hoon

Sanjana

LOC Kargil

Simran

Chameli

Chameli

Yuva

Mira

Dev
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Aaliya

Winner, Filmfare Special

Performance Award

Winner, Filmfare Critics

Award for Best Performance4

Fida
Aitraaz

2005

2006

2007

2008

2009

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Neha Mehra

First villain role

Priya Saxena/Malhotra

Hulchul

Anjali

Bewafaa

Anjali Sahai

Kyon Ki

Dr. Tanvi Khurana

Dosti: Friends Forever

Anjali

36 China Town

Priya

Chup Chup Ke

Shruti

Omkara

Dolly R. Mishra

Winner, Filmfare Critics Award for Best Performance

Nominated, Filmfare Best Actress Award

Don - The Chase Begins

Again

Kamini

Cameo

Kya Love Story Hai

Herself

Special appearance in song It's Rocking

Jab We Met

Geet Dhillon

Winner, Filmfare Best Actress Award

Halla Bol

Herself

Special appearance

Tashan

Pooja Singh

Roadside Romeo

Laila (voice)

Golmaal Returns

Ekta

Luck by Chance

Herself

Special appearance

Billu

Herself

Special appearance in song Marjaani

Kambakkht Ishq

Simrita Rai

Main Aur Mrs. Khanna

Raina Khanna

Post-production[65]

Milenge Milenge

Priya

Post-production[67]

Three Idiots

Neha

Filming[66]

Kurbaan

Voice over for first animated film

Filming[105]

KAREENA KAPOOR- HIGHEST PAID

BOLLYWOOD ACTRESS IN 2008

Post the huge critical and commercial success of 'Jab We Met' Kareena
Kapoor's career has accelerated into top drive.
The success of 'Jab We Met' was preceded by the critical acclaim of her
superlative & award winning performance in 'Omkara' which had the critics
raving that based on her acting abilities alone, Kareena had all the potential
to reach the top actress slot in Bollywood.
Post the success of 'Jab We Met', Kareena Kapoor has become the highest
paid Actress in Bollywood.
Kareena eclipses the next generation of actress when it comes to the
diversity in her choices, right from big budget fare with A- list directors to
imaginative projects, she has literally done it all. She is the perfect mix of
performance and glamour.
Besides her film which will consolidate that position, Brand Kareena, like
SRK & Big B, is also known as the 'Endorsement Queen' in endorsement
bandwagon. Kareena high profile endorsement brands consists of Globus,
ICI Paints, Head & Shoulders, Boro plus cream, Citizen watch etc..

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Cont
She is indisputably the most glamorous fashion icon with her
magnetic personality. Viewers fall in love with her instantly, since
she is spontaneous, camera friendly and a natural performer.
Kareena has always experimented with roles and her risks, hard
work & perseverance has paid off. Be it a Refugee, a K3G, an
Omkara, Dev, Aitraaz, Hulchul, Chameli, it's not hard to be
astonished by her intensity and range.
And justifiably with the award season in Bollywood, Kareena has
already bagged the Star Screen best actress award for her
performance in 'Jab We Met'. If the first award of the year is any
indication, seems like Kareena will dominate all the award functions
for the best actress category this year.
She seem to have left competition behind with her spontaneity &
uninhibited performance in 'Jab We Met' which is inching towards
being a cult classic! Well truly, she has earned the well deserved top
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7
.
slot!!

ENDORSEMENTS
Anne French
Wyeth Consumer Healthcare, manufacturer of
India's No 1 hair
remover cream Anne French
announced Kareena Kapoor as their
new Brand Ambassador.
Citizen Watches
Citizen Eco-Drive Watches announced Kareena
as its Brand Ambassador, also launching a
Kareena Collection of watches.

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Cont
Dulux Paints
ICI Paints, makers of Dulux Paints, has made
Kareena Kapoor Brand Ambassador for the
Dulux Velvet touch as well as Colour Futures, a
concept that forecasts international colour
trends every year.
Garnier Nutrisse
Kareena Kapoor was name Brand Ambassador of
Garnier Nutrisse a line of hair care products
aimed to revitalize your hair.

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Cont
Globus Fashions
Kareen Kapoor has been roped in by
fashion apparel retail chain Globus as its
new brand ambassador.
Head and Shoulders
Kareena has been announced Brand
Ambassador of the well known hair
shampoo Head and Shoulders.

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Cont
Lux
Kareena has been one the face of Lux for
nearly 4 years now, Lux stands for the
promise of beauty and glamour as one of
India's most trusted personal care brands.
Vivel Di Wills
The new fresh face of Vivel Di Wills,
Kareena will endorse Vivel which is
distributed by the same company
which Lux comes from.

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Cont

30 Oct 2008 , New Delhi : PepsiCo India

holdings (Frito-Lay Divison) today announced Superstar & Youth
Idol Kareena Kapoor as the new brand ambassador for its snack
food products. Kareena shall join the elite list of Saif Ali Khan, Juhi
Chawla, and MS Dhoni as brand ambassadors for Pepsicos snack
food products.
Commenting on the announcement, Ms Deepika Warrier,
Director, Marketing, PepsiCo India Holdings (FritoLay
Division) said, "We are proud to welcome Kareena Kapoor into the
Pepsico family. Kareenas vibrant persona, pan-India appeal and her
confident attitude makes her a great fit for our brands.
Ad Message: Introducing new Desi Beats flavors from Kurkure,
trying to build a more youthful image for Kurkure
Target Audience: 15-25 years young middle income group

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Cont
Kareena Kapoor has just signed on with Pepsico's
Kurkure for an amount in the vicinity of Rs 7 crore. This
will be Kareena's eighth endorsement this year. The
actress, effectively, has become the highest paid B-Town
actress in the ad world.
"Kareena is perhaps the only actress today who can
command such a price. Several A-list companies are
vying for and want her as their brand ambassador. The
actress was paid Rs 5 crore for ITC's Vivel soap ad. She
has now signed on for Kurkure at Rs 7 crore."

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LUX CHOCOLATE

India's first chocolate soap with rich cocoa

cream and strawberry vitamins was
recently unveiled by ravishing Kareena
Kapoor in Mumbai.

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KAREENA IN BOROPLUS ADS

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Cont
Emami plans for BoroPlus brand
NEW DELHI: Emami, the personal and
healthcare major, on Wednesday announced
plans to make BoroPlus a complete skincare
brand by 2007, with the launch of many skin
care products. The company has roped in
Kareena Kapoor in its club of brand
ambassadors.

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Boroplus Triple Action

Moisturising Lotion

The marketing efforts for Boroplus Triple

action Moisturising Lotion will be
supported by a massive advertising
campaign throughout the country
featuring leading film actress Kareena
Kapoor, the Brand Ambassador of Boroplus product
range. Boroplus Triple Action Moisturising Lotion is
available in 100 gm and 25 gm containers and is priced
at Rs. 35/- and Rs. 5/- respectively.

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HONOURS AND ACHIEVEMENTS

2004: Marco Ricci Society Young Achiever Award, for her achievement in
films.
2005: Rajiv Gandhi Young Achiever Award, for her achievement in films.
2005, Crowned as Indian Diva 2005 by the viewers of Sahara One
Television.
2006: Smita Patil Memorial Award, for her outstanding contribution to the
Hindi film industry.
2008: The Future Group Global Indian TV Honours, Global Achievement
Award.
2009: Vocational Excellence Award by Rotary International, for being the
youngest achiever in the film industry.
2009: India Today Woman Award, for her contribution to the world of art
and cinema.
2009: Among the ten recipients of IIFA-FICCI Frames' award for "Most
Powerful Entertainers of the Decade".

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