Professional Documents
Culture Documents
Imran Khan
Saurabh Gupta
Shreshtha Jaiswal
Subhash
Cork, Ireland
Apple, Inc.
Now
Founded 1977
HQ Cupertino, Ca. The Mother ship
Largest U.S. company ever
72,000 Employees
34 Patent Applications in October
80% of revenue is from new products sold from
Mid Sept to M/E Oct
Competencies
1.
2.
3.
4.
5.
Internal Assessment
1.
2.
3.
4.
5.
Procurement
Vendors
Change
is Inevitable?
Release
history
LEADING INDICATORS
&
DEMAND DRIVERS
EXTERNALITIES
App developers
Effective Designers
Infrastructure
Talent (Well trained
workforce)
Apple University
$$$$$$$$$$$$$$
Manufacturing,
Suppliers, Partners
(100+)
R&D,
IP
Innovation
Marketing
Design
Manufacturing
iPhone
iPad
iCool
Patents
Quality
Distribution
Kiosks
Digital
Cloud
Direct
Apple Stores
Retail
VARS
Education
Design
Miniaturization
Security
Ease of Use
Reliability
Marketing
Open Systems
V
A
L
U
E
Improve + Innovate
Closed Systems
++
+
$$
$
Cool! Secure
Reliable
Reduced Cost of production
Target Market
Enterprise + Government
G
$$$$$$ Affluent
Premium Pricing
Education
$$$$$ Class
SMB
BOP $
B2B Market
B2C Market
Smart Phones
: 71% CAGR for the next 4 yrs.
Cloud computing
: 20% CAGR
Mobile dev. in general: 25%
Carrying
Capacity ???
Convergence
*provisioning
*nomic
02
Activities:
Local Gathering Place
Free Musical
Performances
Entertaining/Informative
Presentations
Youth Workshops: Yearround
Apple Camp: Summer
School Night: Students &
Teachers showcase own
work done on Mac.
Sell at a Premium
Think Different!!!
What was Apples vision of Computing?
Worst-case scenario:
How could Android kill iOS?
Conclusion
QUESTIONS???
THANK YOU!!