University Pages

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UNIVERSITY PAGES

Who Uses LinkedIn?

313M+
professionals

67%

60K+

college and university

alumni groups

+
150

outside the U.S.

industries

39M+

Executives from every

Fortune 500

students and recent grads

company

4M+

25K+

companies

colleges and universities

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UNIVERSITY PAGES

What are University Pages?

2014 LinkedIn Corporation. All Rights Reserved.

UNIVERSITY PAGES

Click here to learn more

Thank you for bringing both data and

relationships to the table for the next
generation of leaders!
Brandon Buzbee
Senior Director, Outreach and Employer Relations

Insights

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UNIVERSITY PAGES

Posting on University Pages

Basic analytics

Top 3 traffic drivers from school posts

39%
61%

university news content

event promotions

alumni or faculty stories

Top 3 traffic drivers from member posts

Schools

Members

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school experiences/memories

recommendations

reconnecting with other alumni

UNIVERSITY PAGES

Tips

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Make regular posts

Keep your content top-of-mind and top-of-feed!

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UNIVERSITY PAGES

Post interactive content

Facilitate depth of engagement with open-ended questions

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Add or remove Notable Alumni

The most-clicked module on a University Page

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Make the most of rich media, including in the gallery

Posts with photos and video are 5x more engaging

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Drive followers through non-LinkedIn channels

Students & alumni are auto-followed but anyone can actively add

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Add a badge from your school web site

And integrate the Alumni Tool plugin

developer.linkedin.com/documents/alumni-plugin

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Target, target, TARGET!

Use Targeted Status Updates to reach specific audiences

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Seed conversations while encouraging member posts

Nearly two-thirds of posts are from members, not schools

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Drive Recommendations
A place for alumni to share pride with prospective students

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Tie in to cultural moments

Highlight school-specific events and traditions

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Play on nostalgia
Shared experiences and memories resonate

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Let your followers show love

And encourage them to do so!

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Rankings and Lists are always popular

Tap into school pride

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More bragging rights

Highlight alumni and faculty successes

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Make a connection to career: Its LinkedIn, after all!

Connect your key audiences with professional content

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Highlight opportunities for lifelong learning

Alumni value interesting content related to their alma mater

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FAQs

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University Pages and Company Pages

What do I use each for?
Your UNIVERSITY PAGE is the destination on LinkedIn for your school
to market itself and build a community.
Showcase what makes your institution special: Academically, socially, and
culturally.
Engage in conversations with the audiences interested in your school
including alumni, current students, parents, prospective students, and even
employers, faculty, or donors. Be targeted or general with updates.
Leverage and highlight unique data in the embedded Alumni Tool.
Typically owned by groups like MarComms, Career Services, Alumni
Relations, Development, and/or Admissions.

Your COMPANY PAGE (if you have one!) is for your school to brand itself as an employer.
Share employment opportunities, updates relating to the business, and highlight products/services.

Typically owned by groups like HR, Recruiting, MarComms.

Learn more about Company Pages.

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Additional FAQs
Visit the University Pages Help Center for Admins

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