Presented By:

Thomas
Pradeeksh
Jeevan
Archana
Teslin
Nithin
Anjo
George
Saina
Neeraj

INTRODUCTION
According to NCRB(National Crime Records Bureau), in India 377 deaths
and 1287 injuries were reported every day due to road accidents in 2013.
Estimates by the World Health Organisation (WHO) show that motor
vehicle crashes kill about 1.3 million people every year. The figures are set
to rise to 2 million by 2020 unless new safety measures are taken. Road
traffic injuries are the third largest cause of death and disability.
Emergency call device that automatically alerts the nearby hospital and
police stations about the car accident

Fitted to all models of cars and light vans of Maruti Suzuki India Ltd

FEATURES

FATIGUE DETECTION

VEHICLE CONTROL

EMERGENCY CALL

SALVATIO

WORKING
Uses an emergency call number technology to automatically alert the
emergency services of the nearby hospital about the serious road accidents.
Indicates the exact location and helps them arrive faster, save lives, reduce
the severity of injuries and cut the cost of traffic jams.
When an accident triggers an E-call, the data sent automatically to
emergency centres includes:The class of vehicle,
The type of fuel used,
The time of the accident,
The exact location of the vehicle,
The direction of travel,
The number of seatbelts fastened
E-Call will be free of charge
Lives could be saved as well as the severity of injuries could be
considerably reduced.

MAIN COMPONENTS
Electronic Circuit Unit
oThrottle Control
oGPS/GSM Unit
oSensor with Steering Control
GPS + GSM + GPRS wireless network
High sensitive GPS chipset
Built-in GSM & GPS antenna
Built-in ON / OFF power, wide voltage input range
Built-in acceleration sensor for vibration alarm
Battery- 3.7vDC / 450mAh
Built-in 450mAh battery for alarm when the power supply is disconnected
unexpectedly
SOS button for SOS alarm
Built-in CPU, eliminating breakdown automatically
Three LED indicators: GPS - Blue; GSM - Green; Power Red

DISTRIBUTION CHANNEL- B2B

China

Indian Market

W.B. Port
Assembling Unit
Warehouse
Logistics- DHL

Gurgaon Plant

Manesar Plant
Authorized
Service Centres

Consumers

DISTRIBUTION CHANNEL- B2C

China

Indian Market

W.B. Port
Assembling Unit

Warehouse
Logistics- DHL

Authorized
Service Centres

Consumers

Communication Channels
I.

Advertisements
Magazines
Theaters
Youtube
Car Accessories showrooms
Dealers
Service Centres
Maruthi outlets and Service centres

II.

Events and Experiences

Auto Expo
Car Launches
Road Shows/Rallies

III.

Publicity
Magazine articles
Govt of India
Maruthi