Professional Documents
Culture Documents
by Leanne Gray
Why Apple?
At
Steve
theJobs,
time,Steve
the
company to
Wozniak,
and
beat
Mike
was
Markkula
Atarti,
andformed
Apple
Applebefore
came
Computer
themon
April 1, 1976, after
alphabetically,
and also
taking outina the
therefore
$250,000
phone
loan.
book.
Apple I
First demonstrated in
April 1976
Used a TV as a display
Many machines had no
display
Cassette interface
Used fewer parts than
Apple II
First introduced in 1977
Recognized by many as
1984: Macintosh
Created
Introduced
an entire
on January
Mac 24,
Family:
1984,
the Macintosh was
the
worlds(1986)
first truly
MacPlus
personal
Mac SE computer,
and Mac II with a
(1987)
user-friendly
Graphical
Mac
Classic and
Mac LC
User
Interface
(GUI).
(1990)
Introduced desktop
Macintosh Portable
publishing
with Adobe
(1989)
PageMaker
PowerBook (1991)
AIM Alliance
In 1991, Apple
AIM Alliance
Started Power Macintosh line in 1994
Power Struggle
Jobs was fired in 1985
by the board of
directors, but after
three unsuccessful
CEOs throughout the
early-mid 90s, was
brought back in 1997
and assumed the
position of interim
CEO.
iMac is Born
Jobs first recreated
desktop, combining
the monitor and CPU
into one
Sold over one million
units a year
Introduced Apples
new emphasis on
design and aesthetics
Mac OS X
system
iPod
In
Introduced
July 2005,
oniPods
U.S. market
October
23, 2001
share
at
was
5GBestimated
hard drive;
74%
1000 songs
2007,
Apple
January
Apple had
already
reported
registeredrecord
the name
annual
earnings
for a group
of of
$7.1
billion,
48%
of
internet
kiosks
that
which
was from iPod
were never
sales.
implemented
iPod + iTunes
Launched in 2003;
QuickTime and a
TIFF (Uncompressed) decompressor
are neede d to see this picture.
had 2 million
downloads in 16
days
Over 2 billion songs
sold
1.2 billion songs sold
in 2006 alone
Apple, Inc.
In January, Steve