Professional Documents
Culture Documents
Group 3
#Hashtag Overload
A recent study showed that one hotel chain received twice as many
direct bookings via phone than web when they used their phone
number as one of their Business Listings contact points.
Forrester Consulting studied the economic impact of Business
Listings on Ayres Hotel Collection and the results were
Incremental Booked revenue of 2mn
$16.43 earned on every $1 spent on Business Listings
Overall ROI of 1296%
When it comes to having at least one photo on your property page, its
also worth 138% more traveller engagement and a 225% increase
in likelihood of a booking enquiry. For properties with at least 100
photos, engagement levels rise to 151% and likelihood of a booking
enquiry rises to 238% compared to properties with no photos
24%.
The widget centre also lets you add a TripAdvisor tab to your
Facebook page. If youre going to add any review app, this is the one.
Its continuously been the top travel application on Facebook for more
than five years now.
Some B&Bs also benefit from linking to positive reviews on Twitter.
Used in moderation, this can be a great way to spread the word. You
might also add a #tripadvisor hashtag to any relevant status
updates.
Nearly 40% of travellers are influenced by travel photos on social
media sites. 46% of travellers consider travel blogs to be influential
during the planning phase. While travelling, 45% of travellers use
their mobile to look for restaurants, 37% look for activities and
#THANKYOU!