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Tripadvisor

Group 3
#Hashtag Overload

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Management Engagement is linked to Traveler


Engagement
Help resolve the negativity in reviews

Special Offers as Influencers

Sync with Social Networks

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With Business Listings flexible display options, you can choose any
three of the following points of contact to include with your listing:
Hotel website URL
Phone number
E-mail address
Hotel deals URL
Hotel packages URL
Virtual tour URL

A recent study showed that one hotel chain received twice as many
direct bookings via phone than web when they used their phone
number as one of their Business Listings contact points.
Forrester Consulting studied the economic impact of Business
Listings on Ayres Hotel Collection and the results were
Incremental Booked revenue of 2mn
$16.43 earned on every $1 spent on Business Listings
Overall ROI of 1296%

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Management Engagement is linked to Traveler
Engagement
Help resolve the negativity in reviews

Special Offers as Influencers

Sync with Social Networks

Management Engagement is linked to


Traveler Engagement

When it comes to having at least one photo on your property page, its
also worth 138% more traveller engagement and a 225% increase
in likelihood of a booking enquiry. For properties with at least 100
photos, engagement levels rise to 151% and likelihood of a booking
enquiry rises to 238% compared to properties with no photos

Compared to properties that dont respond to reviews, those that


respond to at least 13% of reviews see a 21% boost in
engagement. And accommodations that respond to at least 50% of
reviews increase their likelihood of receiving a booking enquiry by

24%.

Direct Contact Links


Management Engagement is linked to Traveler
Engagement
Help resolve the negativity in reviews

Special Offers as Influencers

Sync with Social Networks

Help resolve the negativity in reviews

77% of travellers worldwide put an emphasis on receiving excellent


service from you. Or the competitor down the street, if theyre doing a
better job of delighting guests and collecting reviews from those happy
customers. 78% of travellers say that seeing a hotel management
response to reviews makes them believe that it cares more about its
guests.
Here are three steps you can take after a bad review has come in:
1. Review whats happened.
2. Incorporate the feedback.
3. Complete a Management Response.

Direct Contact Links


Management Engagement is linked to Traveler
Engagement
Help resolve the negativity in reviews

Special Offers as Influencers

Sync with Social Networks

Special Offers as Influencers

Nearly half of TripAdvisor travellers say that Special Offers influence


their booking choices. Special Offers appear across TripAdvisor on
high visibility pages which will have more chances for conversion to
actual booking
Create offers that appeal to the types of travellers you want to draw
in. For instance, if youd like more leisure travellers, appeal to
families or weekend guests with an offer of Free breakfast.
Associate a promotion code with your offer to keep tabs on the ones
that convert the most customers. That helps make future Special
Offers more successful.

Direct Contact Links


Management Engagement is linked to Traveler
Engagement
Help resolve the negativity in reviews

Special Offers as Influencers

Sync with Social Networks

Sync with social networks

The widget centre also lets you add a TripAdvisor tab to your
Facebook page. If youre going to add any review app, this is the one.
Its continuously been the top travel application on Facebook for more
than five years now.
Some B&Bs also benefit from linking to positive reviews on Twitter.
Used in moderation, this can be a great way to spread the word. You
might also add a #tripadvisor hashtag to any relevant status
updates.
Nearly 40% of travellers are influenced by travel photos on social
media sites. 46% of travellers consider travel blogs to be influential
during the planning phase. While travelling, 45% of travellers use
their mobile to look for restaurants, 37% look for activities and

27% look for hotels

#THANKYOU!

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