Strategic Management

TERM PAPER

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KFC

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Tagline
Finger licking good
So good..

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VISION
To be the leading integrated food
services group in the Asia Pacific region based
on consistent quality products and exceptional
customer-focused service.

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MISSION
To maximise profitability, improve
shareholder value and deliver sustainable
growth year after year.

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SWOT

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HISTORY

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Harland Sanders
Harland Sanders was born in 1890
North Corbin, Kentucky, a small town on the edge of
the Appalachian Mountains.
It was here that he first served to travelers the recipes
that he had learned as a child: fried chicken and other
dishes such as steaks and country ham.
After four years of serving from his own dining room
table, Sanders purchased the larger filling station on
the other side of the road and expanded to six tables
In 1937 he expanded his restaurant to 142 seats
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Harland Sanders

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Innovation
In 1939, the first commercial pressure
cookers were released onto the market, mostly
designed for steaming vegetables.
Sanders bought one, and modified it into
a pressure fryer, which he then used to fry
chicken.
The new method reduced production time to be
comparable with deep frying, while, in the
opinion of Sanders, retaining the quality of panfried chicken.
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Management Structure

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Porters 5 force model

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Porters 5 force model

Porters five forces model is an analysis tool
that uses five forces to determine the
profitability of an industry and shape a firms
competitive strategy

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Future plan
As the worlds largest restaurant company, it
is our responsibility to make sure that we
have balanced meals for people who are
interested in accessing lower fat, lower
calorie options and that they have
information available to make informed
purchase decisions. Our teams around the
world are working hard every day to ensure
we live up to this responsibility.
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Thank You

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