CSR IS ABOUT HOW COMPANIES MANAGE

THE BUSINESS PROCESSES TO PRODUCE AN

OVERALL POSITIVE IMPACT ON SOCIETY.

Meaning of

Responding positively to emerging

societal priorities and expectations
A willingness to act ahead of regulatory
confrontation
Being a good citizen in the community
3

CSR in a Developing Country( India):

Focus on nation building
Socio-economic
development
Rural development
Employment
Education
Health care
Community support
4

Why NGO??
NGO is an integral part of present day landscape.

A non-governmental organization (NGO) is a type of nonprofit organization that works to promote human good while
operating separately from any national government. The
definition of an NGO varies slightly from nation to nation, but
most NGOs fall within this framework. Because of the somewhat
nebulous definition, the total number of NGOs worldwide is
unknown, with a wide range of estimates available.
Transparency
Altruism
Non profitness remains to be the defining feature
Privatization is a preferred approach to achieving development.

NGOs succeed in reaching to the people

SALAAM BOMBAY FOUNDATION

Mission
Statement
To eliminate the threat
of the
tobacco for all children,
empowering them to
become confident
adults to lead tomorrows
India.

About Salaam Bombay Foundation

Established on July 2, 2002

They believe- prevention is better than cure hence the focus

is on children.

They work on life skill and personality development among

children with the core issue of addiction and tobacco control.

Networks with different groups on tobacco control.

Projects of Salaam Mumbai Foundation

In India
Lives lost
due to

Tobacco
2500 daily
10 lac annually

Tobacco & Cancers

Nose
Lung
Oropharyngeal
Throat (Pharynx & Larynx)
Food Pipe
Stomach
Urinary Bladder
Kidney
Oesophagus
Cervix
Penis
Pharyngeal
Laryngeal
Gallbladder

Long-term effects
Chronic
Bronchitis
Reduced lung
function

Diabetes
Cataract

Asthma

Gangrene

Heart disease

Weakness

Emphysema

Paralyses

Tuberculosis

Affects nerves

There are more than 4000 harmful

chemicals in tobacco and its smoke!

100 million
deaths were
caused by tobacco
in the twentieth
century.

If the current trends continue, there will be.....

1 billion
deaths in the

twenty-first
century.

Napoleon........
"The world suffers a lot. Not because of
the violence of bad people, but because of
the silence

of good people."

So
Get courage to
stop people
whenever you see
them smoking in
public places.

TASK FOR US
Volunteering for Salaam
Bombay Foundation to spread
awareness against use of
tobacco among school kids.
Class of MMS 2010-2012
divided into 4 groups of 15
students each.
Our group visited 2 venues:
1. Karnataka Sangha,Matunga.
2. Dinanath Mangeshkar
Natyagriha, Vile Parle.

Volunteered on the 22nd and

25th January,2011.

Task for US

Taking school kids

from their schools
to the auditorium.

Green Room

Registration of
school kids.

Seating
Arrangement

Food Distribution

TAKING SCHOOL KIDS FROM THEIR SCHOOLS TO THE AUDITORIUM:

Appointment

of a group leader. Divided ourselves into groups of 2.

Assigned 10 schools to each of the groups close to the venue.

Special B.E.S.T. Buses were arranged for the journey.

REGISTRATION OF SCHOOL KIDS

Our volunteers were present at the venue to take attendance.
Kids were provided with refreshments like chips and Parle- G biscuits.

Instructions were given to the kids regarding discipline inside the

auditorium.

SEATING ARRANGEMENT
Was taken care of systematically due to close ordination between the
student and SBF volunteers.
Participants were made to sit at one place.

The audience was made to sit according to their schools.

Use of banners for each school for easy identification.

GREEN ROOM
One volunteer looked after all backstage responsibilities throughout the
event.
Bringing kids backstage before their performance and bringing them
back to their seats in the audience.
Putting up posters on the stage.

FOOD DISTRIBUTION
The

kids were given food packets before they left for their schools.

Efficient co-ordination on part of the volunteers ensured that food

was distributed to all.

Food sponsors: Monginis.

The Event
The students of the
schools spread an
awareness of the
ill effects of
tobacco through:
Songs
Drama
Posters

POSITIVES
Encouraging young talent

Targeting the most susceptible crowd

Food distribution

Scheduling

Mr. Pilankars event

management skills.

Immediate and honest

feedback.

NEGATIVES
Impact on kids

Language barrier

 Event management

Lack of co-ordination
1. Teachers not informed about the event
2. Miscommunication
3. Misconception

Improper logistics management

Our experiences
Being with kids.
Encountering unexpected situations.
Exposure to chaos for the first time.
Unexpected change in roles.

Our Learnings

Social responsibility.
Chaos Management.
Anger Management.
Patience.
Quick decision making.
Efficient Management in limited resources.
Co-ordination.
Situational leadership.

And finally.
Learning is mutual

Because.....

Glimpses.