BRAND?

What is
our
AIESEC in HUNGARY

??

Brand??
What it is

a "name, term, sign, symbol or design, or a

combination of them intended to identify the
goods and services of one seller or group of
sellers and to differentiate them from those
of other sellers.

So, branding its not about

making our target and
customer choose us over
another organization but
see us as the only option.

One example.

Transform our product in a

lifestyle.

And then create an standart

for your brand. Or just follow
it.

And for that we need to

understand our customer. How
they act, what they feel, what
they dont like and where they
are.

Lets test our brand

4When people think of the product or order the product,
do they use the brand name or do they describe the
product they want?
4Would it matter to customers if the product didnt have a
brand name? Why?
4Does the product have any values attached to it that
make it special and different from similar products offered
by the others?

What we need to guarantee our brand xp:

Delivery the message clearly
Confirms our credibility
Connects your target prospects emotionally
Concretes user loyalt
Conserve the same brand strategies and have a
commom brand
- Being an ambassador of the brand
-

And we do this integrating our

brand strategies at every point of
public contact.

But first...

Comes the plan, the research, the

time that we spend trying to
undersand all of our targets to
develop our product using an
customized approuch of brand
strategies.

Time to
brainstorm.

Hows our visibility now on the campus and on the country?

What is their values and in each point they connect with the @ values?
What kind of message they pay more attention in, and wich kind of
language, is it english, hungarian?
What they look for when they have the first contact with the
organization?
What kind of field of graduation they have, interests, way of life.
They are more present online or offline?
What kind of message JUMP should trasmit?

Subprograms and JUMP Brand.

Thinking about what can be more

attractive and reach more
attention what you would modify
on the subproducts? If theres no
change so why is not effective
and nobodys using?

And whats ur
personal role?

Being an ambassador means

represent your brand. So if
your represent your brand
youve to be align with the
values.

And how to transmit this

to the membership?
An internal campaign?
How?

- What motivates the members to be

interested in campaigns?
- Whats the purpose of the campaign
- Slogan of the campaign
- What kind of actions we need to
take for now to the end of the
recruitment