MARKETING

&
BUSINESS PLAN
GROUP NO. 01
PROF. ASHWIN KHER

GROUP MEMBERS
NAME
LAXMI CHALKE
KALPANA GOUDA
SWATI IYER
SAURABH PARASHAR
MEGHAVI SWALI

ROLL NO.
1167
1177
1181
1197
1213

BUSINESS PLAN

CONCEPT

Opportunity is a business concept which if turn into a

tangible product or service, by the enterprise, will result
into profit.
So, a business plan is a road map of where you and your
business intend to go.
It is the ultimate tool for communication and marketing to
all the investors, in a new ventures.
A business plan gives a clear picture of your business and
helps to make a decision based on the information we have
supplied.
It must articulate the strength of the business as well as
long term goal for the business.

WHY TO MAKE A BUSINESS

PLAN ?

If you are starting a new business you will require a

plan to clearly assess every aspect of the business and
show how it will succeed.
If you are buying an already established business you
will need to identify the strengths and weaknesses of
the business to decide if you will be able to make it a
success.
If you are already up and running and in need of extra
finance you will need a plan to convince those putting
capital into your business that you can and will
succeed.
If you are applying for any of the grants available.

HOW TO FORMULATE
A BUSINESS PLAN ?
Business plans are dynamic in nature. They are documents
which needs constant modifications and continuously revaluate
your strategy. The business plan must tell a story about
business, and audience can clearly understand it. It should be
written in professional manner.
So here are the main section headings to compile your business
plan :Executive summary.
General information regarding the business.
Project Description.
The Market and Competitors.
The Marketing Plan.
Capital Cost and Sources of Finance.
The Operation Plan.
Benefits of the business to the Society.

 Executive

Summary :-

It is the first part of your business plan

and the key element of the document. It must be
crisp and concise, must summarize all the key
sections of the business plan and must convey a
clear and powerful message. The Executive
Summary should describe the following :Vision and Mission.
The current position of business.
Short term and long term objectives and how to
achieve it.
A Summary of financial forecasts.

 General

information regarding the

business:-

This section tell about basic

information of the business. The points covered are
as follows :Business name, address and contact number.
Details of key members of staff.
Legal status of trader.
Past production trends
Future demands.

 Project

Description :-

This section briefly describe about the

project undertaken and it contains :Mention the site, indicate the town, street or
industrial estate.
Whether the land is owned or leased.
Location of industry.
Details about physical infrastructure facilities.
Machinery requirement for manufacturing
process.

 The

Market and Competitors :-

This section of the business plan

would tell us about the market you are in to and
your competitors. It highlights followings :
Identifying your clients.
Clients expectations from your product and
services.
Details about your competitors.
Do your competitors SWOT analysis and compare
it with your businesss SWOT analysis.

 Marketing

Plan :-

It should clearly describe the customer and

the market size. It should focus on sales strategy
and the no of people you need to execute strategy.
It should also focus on preparing your product
attractive. It should also specify sales channels and
partnership. In short it includes details of
Market Research.
Your Target Market.
The Competition.
Marketing Methods.

 Capital

Cost and Sources Of Finance :-

The most important aspect of finance is preparing

financial forecast and financial analysis. It outline :Develop financial projection
How much capital you need to raise
How will you use the proceeds
How you intend to finance your business

Following are the other financial aspect that must be

included in business plan
Projected balance sheet
Projected profit and loss account
Projected cash flow statement
Break even point of sales

 The

Operation Plan :-

The operation plan is nuts and bolts of your

business
It illustrates the steps taken to operate the
business successfully and profitably
It is the action plan along the time period to
carried out the operation.

 Benefits

of the Business to the Society :-

This section can be classified as

Impact of the business on the economy
Contribution of the business to the society.
Promoting employment

MARKETING PLAN

WHAT IS MARKETING?
Marketing deals with identifying & meeting
human and social needs.
-Philip Kotler.
Marketing is an organizational function and a set
of processes for creating, and delivering value
to customers and for managing customer
relationships in way that benefit the
organization and its stakeholders.
-American Marketing Association.

CONCEPT
Marketing plan is a business document written
for the purpose of describing the current market
position of a business and its marketing strategy
for the period covered by the marketing plan. The
purpose of creating a market plan is to clearly
show what steps will be undertaken to achieve
the business marketing objectives. The marketing
planning process is summarize in the diagram
below.

STAGE 1:- RESEARCH &

PLANNING
1.Current business situation: Financial results
Sale figures and trends
Market share
Customer satisfaction
Level of repeat business
2. Marketing environment :-

MACRO-ENVIRONMENT

4.Competitors analysis

5. Identifying opportunities in the marketing

environment

STAGE 2: MARKETING STRATEGY

Mission
Vision
Objectives
Selecting a suitable strategy:-

Selecting a pricing strategy:-

Penetration: A good quality product at a lower

price than the competitors, aims to gain market
share by penetrating in the market.
Skimming: skimming refers to a firms desire to
skim the market by selling the product or
providing service at a premium price.
Differential strategy: A product or service which
is perceived as unique within a particular
market.
Geographic Pricing strategy:Price is at premium
in one market and discounted in other.
Psychological Pricing Strategy: It affects the
psychology of customer.

TACTICS - THE MARKETING

MIX
The Marketing Mix is a selection of customer
focused business elements which work together as
a tool kit to market your product or service. The
tactical section of a marketing plan summarizes
how you intent to use each element of marketing
mix, which can be summarized in 7 Ps.

STAGE 3: ACTIONS, MEASUREMENT

AND CONTROLS

Developing an action plan

Measurements, controls and reporting
Continuous analysis
Project delegation & timing

BUSINESS PLAN V/S MARKETING PLAN

PARTICULARS

BUSINESS PLAN

MARKETING PLAN

MEANING

Business plan focuses on

the business operations as
a whole. Factors relating to
accounting, economics,
finance, management and
marketing are present in
business plan.

Marketing plan is just a

one element of a large
or even a small business
which mainly focuses on
increase of sales,
research and
development of a
particular product of a
business

PURPOSE

The Business plan helps an

organization meet the
specifications of a
successful business with
the main focus on its
operations and objectives
following growth strategies
and plans in the long run.

The Marketing plan

focuses on the
increment of sales of a
business product.
Strategies and careful
plans and are devised in
order to increase sales
of a product to earn
profits and revenues

PARTICULARS

BUSINESS PLAN

MARKETNG PLAN

COMPONENTS

A Business plan
comprises of accounting,
managerial, economical,
marketing and financial
aspects of the business
operations.

A Marketing plan is
one of the element of
a business plan
focusing on research
and development of
products according t
the needs and
demands of target
market.

CAPITAL

A Business plan is
important for funding. It
requires a five year plan
to project into the future.

A Marketing plan
requires one year
period for planning
the strategies.

INDIAN
OUR RELIGION

CONCEPT OF OUR
SERVICE
RITUAL
EVENTS

SERVICES PROVIDED
HINDU

Weddings rituals & poojas of different castes and

other events like Haldi, Sangeet, Mehendi
Naming ceremony
Baby shower (Godh-Bharai)
Satya-narayan pooja
House warming ceremony ( Griha- pravesh)
Nav-graha pooja
Bhagwat katha
Durga pooja
Mahamrutyunjaya jaap.

 ISLAM

:-

Ramzan
Id-ul-fitr
Id-ul-zoha
Moharam
Nikaah
Mangni
Walima

CHRISTIANITY

Christmas carol
Prayers

:-

 SIKKHISM

Sikh shastra pooja

Baisakhi
Lohri

JAINISM

:-

:-

Paryushan
Samaik
Pratikaman
Snatra pooja

 RESEARCH
SWOT

DONE

ANALYSIS
STRENGTHS

 MARKETING MIX

 TARGET

UPPER-MIDDLE CLASS
NUCLEAR FAMILIES

FUTURE

MARKET :-

PLANS :-

To attract Indians who stay abroad.