Our presentation

company profile
of

Apple INC.
(Dominating process on globally )

Rubait E Jahan ( 091-12-0338)

* Introduction
* Vision & Mission
* Slogan

Jashim uddin (091-12-0200)

* Profile
* Advertisement
Asmaul hosna (091-12-0238)
* Social contribution

* Findings from the study

Sayed Hossain

(091-12-0340)

* specific objective of presentation

* Apple InC. profile

Khandakar yasasr Hossain (091-12-0349)

* Recommendation
* Conclusion

INTRODUCTION
Apple Inc. is an American multinational
corporation that designs and manufactures
consumer
electronics and computer software
products. The company's best-known
hardware products
include Macintosh computers, the iPod and
the iPhone. The company operates more
than 250
retail stores in nine countries and an online

Vision & Mission

Vision Statement
"Man is the creator of change in this world. As
such he should be above systems
and structures, and not subordinate to them."
Mission Statement
Apple is committed to bringing the best
personal computing experience to students,
educators, creative professionals and
consumers around the world through its
innovative hardware, software and internet
offerings

Slogans
Apple's first slogan, "Byteinto an Apple", was coined in
the late 1970sFrom 19972002, Apple used the
sloganThink Differentin advertising campaigns. The
slogan had a lasting impact on their image and revived
their popularity with the media and customers, and the
grammar caused a bit of discussion (i.e. "think" is a verb,
which is modified by adverbs; therefore the adverb
"differently" should be used, not the adjective "different").
Although the slogan has been retired, it is still closely
associated with Apple.Apple also has slogans for specific
product lines for example, "iThink, iMac" was used in
1998 to promote the iMac,and "Say hello to iPhone" has
been used in iPhone advertisements."Hello" was also
used to introduce the original Macintosh,Newton, iMac
("hello (again)"), and iPod.

Apple was one of several highly successful

companies founded in the 1970s that bucked the
traditional notions of what a corporate culture
should look like in terms of organizational
hierarchy (flat versus tall, casual versus formal
attire, etc). Other highly successful firms with
similar cultural aspects from the same time
period include Southwest Airlines and Microsoft.
Originally, the company stood in opposition to
staid competitors like IBM more or less by default,
thanks to the influence of its founders; Steve Jobs
often walked around the office barefoot even
after Apple was a Fortune 500 company. By the
time of the "1984" TV ad, this trait had become a
key way the company attempts differentiated
itself from its competitors.

Advertising
Apples first logo, designed by Jobs and Wayne,
depicts Sir Isaac Newton sitting under an apple
tree. Almost immediately, though, this was
replaced by Rob Janoffs rainbow Apple, the
now-familiar rainbow-colored silhouette of an
apple with a bite taken out of it, possibly as a
tribute to Isaac Newton's discoveries of the
gravity (the apple), and the separation of light by
prisms. This was one of several designs Janoff
presented to Jobs in 1976. While it is generally
accepted to have referred to Isaac Newton,
another explanation exists that the bitten apple
pays homage to the mathematician Alan Turing,
who committed suicide by eating an apple he had
laced with cyanide. Turing is regarded as one of

SOCIAL CONTRIBUTION
Apple strongly believes that business has a
defining role in building communities, and
Their social program, is in keeping with the
same spirit. Apple long-term commitment
to the people of world and its belief in the
power of technology to improve the lives of
the world people.

Findings from the study

Apple has got the highest market share in
Mac book as well as in CRTs.
Apple has the highest market share in all the
zones.
Apple innovates and updates its product lines
at regular intervals of time.
Apple has got maximum number of product
series in comparison to other brands.
Consumer considers every factor while
purchasing IT products.
Offers play a major role in attracting
customers for purchasing IT products.

Specific Objectives of presentation

The main objectives of the presentation are
To be acquainted with the multinational electronic
company.
To learn clear knowledge of operating forces.
To learn about new product launching process in
electronic industry.
To have the practical knowledge of theoretical
knowledge of Marketing theory.
To know the present and future strategies of the
company.
To focus on the significance of doing the
compensation strategy during in the organization
.

Apple Inc. overview

Type
Public (NASDAQ: AAPL)
S&P 500 Component
Industry
Computer hardware
Computer software
Consumer electronics
Digital distribution
Predecessor
Apple Computer, Inc. (January 9, 2007)
Founded
Cupertino, California, U.S. (April 1, 1976)
Founder(s)
Steve Jobs
Steve Wozniak
Ronald Wayne
Headquarters
1 Infinite Loop, Cupertino, California, U.S.
Number of locations
300 (August 2010)

Area served
Worldwide
Key people Steve Jobs
(Co-founder, Chairman and CEO) ,Tim Cook (COO),Peter Oppenheimer (CFO)
Bob MansfieldJonathan Ive (Industrial Design)
Products
Mac (Pro, Mini iMac MacBook, Air, Pro Xserve)iPod (Shuffle, Nano, Classic,
Touch)iPhoneTV,Cinema Display, AirPort, Time CapsuleMac OS X (Server), iLife, iWork,
iOS
Services
Stores (retail, online, App, iTunes, iBooks)MobileMe
Revenue $42.91 billion (2009)
Operatingincome
$11.74 billion (2009)
Profit
$8.24 billion (2009)
Total assets
$47.50 billion (2009)
Total equity
$31.64 billion (2009)
Employees
34,300 (2009)
Subsidiaries
Braeburn Capital, FileMaker Inc.
Website
www.Apple.com
Headquarters
Company headquarters on Infinite Loop in Cupertino, California.

Recommendations to Company
Company should regulate pricing strategy between all
levels of distribution.
Company should conduct regular training programmers.
Apple should focus on the point of contact with
customers, retailers and make sure they are satisfied.
Also, the company should continuously attract the
customers by providing them promotional offers.
The company should work more on price, so that it can
be reduced to competitor levels.
Apple should also conduct an advertising campaign
stressing on the benefits and advantages of a Samsung
product over its competitors. They should display its
technological advancement and superiority also.

Conclusion
Well, times changed. Less than 10 years later, Business
Week ranked Apple as the top performer in its 2008
Business Week 50. Apple attributes their recent success
to robust sales of iPod music players (62 million in 2008).
They are optimistic about the economies of scope with
media giants, such as Disney and Pixel. Apple rarely
introduces a new type of product. Thus, instead of being
the pioneer, they are an expert second mover by
refining existing products. Portable music players and
notebook computers are examples. Apple increases the
appeal of these products by making them stylish and
more functional. They now appear poised to make
significant strides in the home computer market and to
creating a total digital lifestyle whereby the home is a
multimedia hub.