Nature and Scope of

Communication
Presented ByAman Jain(C-41)
Vishal Chaudhary(C-46)
Vaibhav Srivastava(C-47)
Bhanu Chopra(C-)
Geetika Dhand(C-58)
Manan Pathak(C-63)
Shamli Mamgain(C-64)

WHAT IS COMMUINCATION?
Communication is the process of exchange of ideas,

feelings, thoughts, messages, suggestions,

recommendations from one person to another.
Communication is the process by which information is
transmitted between individuals and/ or organizations so
that an understanding of response results.

OBJECTIVES OF
COMMUINCATION
Information: The core objective of a

business is to convey information and

making individuals more up to date.
Motivation: It encourages the workers
such that they are sufficiently
encouraged, the work gets completed
easily, and the workers will carry out
their functions by themselves without
supervision.

Education
and
training:
These
days,
communication can be additionally used in
business to enhance the scope of knowledge The
goal of education is attained by business
communication on three levels
a) Management
b) employees
c) general public

) Order and instructions: An order is an oral or

written rule influencing the start, end or adjusting

an activity. This form of communication is internal
and is executed within a company.

NATURE OF
COMMUINCATION
Two-way process: Communication can occur

only when there are at least two individuals

where one person has to convey some
message and another has to receive it.
Knowledge of language: For successful
communication, it is essential that the
receiver have thorough understanding of the
message. For communication to be effective,
senders must speak in a language the
receiver is familiar with.

 Communication

can also be conducted

through gestures: Communication should not
necessarily be verbal or written. It can also be in
form of gestures or actions.
Communication
is
all-pervasive:
Communication is omnipresent; it exists in all
levels of management. The top management
conveys information to the middle management
and vice versa.
Communication is a continuous process: In
every workplace, someone will always be
conveying or receiving information in some form.
Sharing or exchanging information is a continual
process.

 Communication

may
be
formal
or
informal: Formal communication follows the
hierarchy- the official channel established.
However informal communication provides
individuals with the liberty to freely convey
information
to
anybody
else
without
considering the hierarchy.
Meeting of minds necessary: The receiver
must comprehend the intended meaning of
the message the sender wants him to
understand. Also, the sender of message must
have something worthwhile for the receiver

IMPORTANCE OF
COMMUNICATION
Business has grown in size.
Business activity has becomes complex.
Effective communication promotes a spirit of
understanding and co-operation.
Communication skill as a job requirement
Important factor for promotion

Source of Motivation.
Source of Information
Helps in socializing.

PROCESS OF
COMMUINCATION
The

message is communicated from the

sender to the receiver through a medium in
such a way that it is understood by the
recipient in the same manner as intended by
the sender. It is said to be a two way process,
which is incomplete without a feedback from
the recipient to the sender on how well the
message is understood by him.

The components of the process of communication:

Context: Communication is affected by the context

in which it occurs. The contents could be physical,

social, chronological or cultural. The sender chooses
the message to communicate within a context.
Sender / Encoder: Sender / Encoder is a person

who sends the message. A sender utilizes symbols

(words, graphic required response.
Message: Message is a key idea that the sender

plans to communicate. It elicits the response of the

sender.

Medium: Medium is a means used for

exchanging the message. The choice of

appropriate medium of communication is
essential for making the message effective and
correctly interpreted by the recipient.
Decoder: is a person for whom the message is
intended targeted. The degree to which the
decoder understands the message is depends on
various factors.
Feedback: Feedback is the main component of
communication process as it permits the sender
to analyze the efficacy of the message. It helps
the sender in confirming the correct
interpretation of message by the decoder.

SCOPE OF COMMUNICATION
Communication as a subject of study has a very vast canvas. To

different people, communication implies various areas of study,

research and application.

POSTAL AND TELEPHONE

SERVICES
It relates to means of sending / receiving messages, packets or

parcels through post, telephone, telegram, radio, wireless or

Internet. These means of communications have undergone
rapid changes during the last few decades.
Postal services have been revolutionized by courier services
same-day delivery, next-day delivery etc. Telephone services
have become commonplace one can talk to a person
anywhere even one orbiting in a satellite without shouting.

Transportation
It is a means of transportation from one place to

another viz., moving men, machines, materials

etc by surface transport like railways, roadways or
by air or by sea.
It is not uncommon to describe a region or a
country backward in terms of means of
communication because it is not serviced or well
connected by railways, roadways, airways or
seaways.

Culture
Communication is a major focus of attention for

artists singers, dancers, actors, painters,

sculptors etc are all trying to communicate with
their audiences.
They endeavour to win their attention and
appreciation so as to secure attractive returns for
their efforts.

Business Context
In managerial or business context, it is the science

and art of communicating.

Communication as a word is derived from the word
common in English or Communis from Latin. It
means shared by or concerning all.
Thus communication is a process of influencing
others to achieve common, shared objectives.
These goals could be that of individuals, families,
teams, departments /functions and companies.

Business Context
Ninety-four percent of over 2,000 surveyed executives ranked

communicating well as the most important skill for success.

--NFI Research
Companies included in BusinessWeeks list of best places to
work cited communication skills the most important trait in a job
candidatemore desirable than any other trait besides college
major.
--BusinessWeek

Business Context
Factors Affecting the Communication in a

Business
Nature of the business
Operating plan
Business environment
Geographic dispersion
People
Company culture

MAJOR POINTS
1) Information Sharing:
To transmit information from a source to
target individuals or groups.
Information can be:
- policies and rules
- changes and development in
organization
- Special rewards and awards
- Settlements with the union
- major changes in the organization

MAJOR POINTS
(Contd..)
2)Feedback:
Give feedback to employees on their
achievements
-To the departments on their
performance
- Higher management on the
fulfillment of goals

MAJOR POINTS
(Contd..)
3)Control:
Information is transmitted to ensure that
plans are being carried out according
to the original design. Communication
helps to ensuring such control.

MAJOR POINTS
(Contd..)
4)Influence:
Information is power. One purpose of
communication is to influence people.

MAJOR POINTS
(Contd..)
5)Problem-solving:
In many cases communication helps to solving
problems.
Many meetings are held between the
management and the unions on some issues
to find solution.
Alternative solutions may be held to solve a
problem and evolve a consensus.

MAJOR POINTS
(Contd..)
6)Decision-making:
For arriving at a decision several kinds
of communication are needed.

MAJOR POINTS
(Contd..)
7)Facilitating change:
Change can be brought about effectively
by communication.

MAJOR POINTS
(Contd..)
8)Group Building:
Communication helps in building
relationships. If communication breaks
down the group may breakdown.

MAJOR POINTS
(Contd..)
9)Gate Keeping:
Communication helps to build linkages of
the organization with the outside world.