APPLE

INC.
PREKSHA KACHHRA 36
HETAL MEHTA 53
HIRAL MEHTA 54
URVI MOTANI 58
PRACHI MUDRA 59
JINAL PANCHAL 63

Background
Apple Inc. is an American multinational
corporation headquartered in Cupertino,
California.
Founded by Steve Jobs, Steve Wozniak, and
Ronald Wayne on April 1, 1976.
Incorporated as Apple Computer, Inc. on
January 3, 1977.
Renamed as Apple Inc. on January 9, 2007
Industry - Computer hardware, Computer
software, Consumer electronics, Digital
distribution.
Products - Mac, iPod, iPhone, iPad, iPad Mini,
Apple TV, OS X, iLife, iWork, iOS

 The first five years of operations, revenues doubled

every four months, an average growth rate of 700%.
In May 2013, Apple entered the top ten of the Fortune
500 list of companies for the first time.
Rising 11 places above its 2012 ranking to take the
sixth position.
Apple is the world's second-largest information
technology company by revenue after Samsung
Electronics.
The world's third-largest mobile phone maker after
Samsung.
As of June 2014, Apple maintains 425 retail stores in
fourteen countries.
Employees - 98,000 (2014)

Logos

Best global brands of 2013

Google overtakes Apple as the

world's most valuable global
brand
After three years at the top, Apple
slipped to No. 2 on the back of a 20
per cent decline in brand value, to
$148 billion.

From where apple is making money

APPLE IN INDIA
Apple is the world's second-largest information technology company by
revenue after Samsung Electronics, and the world's third-largest mobile
phone maker after Samsung and Nokia.
India was special to Apple co-founder Steve Jobs. Mr. Jobs said India and
Eastern thinking had a huge influence on his work at Apple. "The people
in the Indian countryside don't use their intellect like we do, they use
their intuition instead," he said in the book. "Intuition is a very powerful
thing.
Dhir joined Apple India three years ago from AOL Inc, where he was the
global head for international business, and changed the way Apple was
doing business in the country.
He hired Kaul from BlackBerry India, expanded the team threefold to
more than 150 executives, strengthened the Apple exclusive stores
network, shortened the gap between the launch of new models overseas
and in India and spearheaded the company's thrust on iPhones.

Apple CEO also acknowledged the importance of India for the first
time in July while announcing the April-June results, declaring that
iPhone sales in the country grew 400% during the quarter. The
company also reported double-digit growth in India's iPad sales.
Apple accounts for just 5% smartphone shipments to India,
compared with 40% for market leader Samsung. And even Apple
in India doesn't allowed to open its own retail stores or directly
sell iPhones on the Web.
Despite his affection for India, Apple made slow progress in the
country even as it invested heavily in other emerging markets.
Now, Apple began working directly with two national distributors.
The company now tightly controls everything about advertising,
the amount of inventory entering the country and which cities are
targeted and when, a person familiar with the strategy says.

MARKETING STRATEGYS
There are three strategies that Apple has used in
India:
Incentives by mobile operators, to customer who
buy an iPhone.
Sales off-the-shelf via distributors and retailers
who then offers EMI payments.
Extensive advertising and marketing campaign in
India through partners.

SEGMENTATION
TARGETING
POSITIONING

SEGMENTATION
The company improved its
marketing and distribution and
also improved affordability by
offering cashback through
exchange offers.
The company appointed two
large technology wholesalers
(Redington India and Ingram
Micro) to increase its reach in the
Indian market.
Distribution of products in India
is not easy, given that the
geographic area is large and
volumes are low.
The company wants to grow
upwards of 30% year-on-year in
India and feels the smaller
markets would play a critical role.

TARGETING
After the market has been
separated into its
segments the marketer will
select a segments and
target it.
Thus the main target
consumer for Apple
company are the consumer
who belongs to the age
group of 16 to 56 years old
consumer.
And income wise they
target the upper middle
class and upper class
income people.

POISTIONING
Apple is positioned as a
premium brand in the mind
of the customers that
demands and earns a price
premium.
This price premium spans
the entire Apple product line
up encompassing the
Macintosh, iPod, iPhone,
software and accessories.
Therefore, Apples has
positioned them to target
less price sensitive customer.

Modes of entry
Strategic Alliances
carrier: AT&T and Verizon
Direct distribution
Appl
e

Consu
mer

Indirect distribution
Appl
e
Retail
er

Distribu
tor
Consum
er

Who
lesal
er

Apple in USA
Product strategy:
Apple position itself as a niche
player in the market and focuses on
premiere class.
Pricing strategy:
Skimming pricing
Promotional strategy:
Advertising & PR

Apple Products in USA:-

Continue
Ipad
Mini, Air
Mac
Mac Book Air,Pro,Mini,imac,Mac pro
Ipod
ipod shuffle,Nano,Touch

Share price of Apple in USA

Apple Inc. 100.920.81(0.81%)12:21AM- Nasdaq Real Time
Price
Prev Close:100.11
Open:100.77
Bid:100.83x800
Ask:100.84x7001y
Beta:0.83
Day's Range:100.53-101.54
52wk Range:68.33-103.74
Volume:38,716,535
Market Cap:604.59B
P/E(ttm):16.28
EPS(ttm):6.20
Div & Yield:1.88 (2.00%)

Major competitors
Smartphone's: HTC
Samsung
LG

Computers: HP
Dell
Sony

Tablets:

Amazon(Kindle fire)
Google
Samsung
HP

Competitor comparison

SWOT ANALYSIS OF APPLE INC.

Strength
Customer loyalty combined
with expanding closed
ecosystem
Apple is a leading innovator
in mobile device technology
Strong financial performance
Brand reputation
Strong marketing and
advertising teams

SWOT ANALYSIS OF APPLE INC.

Weakness
High price
Incompatibility with different
OS
Decreasing market share
Patent infringements
Further changes in
management
Defects of new products
Long-term gross margin decline

SWOT ANALYSIS OF APPLE INC.

Opportunities
High demand of iPad mini and
iPhone 5
Emergence of the new provider
of application processors
Growth of tablet and
smartphone markets
Damages from patent
infringements
Strong growth of mobile
advertising market
Increasing demand for cloud
based services

SWOT ANALYSIS OF APPLE INC.

Threats
Rapid technological
change
2013 tax increases.
Breached IP rights
Price pressure from
Samsung over key
components
Android OS growth

Porters five force analysis

APPLE IN CHINA.
The fact that the Chinese market is
one that Apple simply cannot afford
to ignore shouldnt surprise anyone.
Chinas population and its
subsequent potential market is
booming. And Apples not ignoring it.
Yet as a product, the iPhone has yet
to successfully crack the China
market.

APPLE IN CHINA (Cont.)

In order to find success, Apple has
two options: lower the price point of
its iPhone or use its powerful brand
to draw in consumers that are willing
to pay more.
Apple seems to be combining the
appropriate price point with a strong
brand identity.

COMPETITORS

COMPETITORS (Cont.)
Xiaomi biggest competitor
-All the features of apple
-Solicited customers input and
incorporated -their thoughts
-Cheaper than I phone
Android models more popular in
china due to its low cost , high
performance stratergy etc.

PESTLE ANALYSIS
POLITICAL AND LEGAL
ENVIRONMENT
Not open when it comes
to laws ,legal polices ,
privacy etc.
Closed market.
Prohibited govt. agencies
from purchasing apple inc.
Trade mark dispute

ECONOMIC ENVIRONMENT
Economy developing in
china
Entered Boom time
Apple increased its capital
flow

SOCIOCULTURALENVIRONMENT
Lifestyle of the people is
changing.
Apple is popular among
the Chinese young people

TECHNOLOGICAL
ENVIRONMENT
Leading position in
electronic IT industry
Apples position in china
market is too high because
of its technology.

MY TAKE
My instinct is that Apple will find a way to
succeed in the Chinese market.
What Im not sure about is the extent of its
success.
Will they continue to rank low on the
smartphone charts?
Will they be beaten by competitors with less
trendy brands, but better prices or bigger
screens?
Or will Apple find the right price with the right
brand, and take China by storm?

Human Resource Management

Recruiting
Online
Universities
Internship
Apple store leader program

Hiring
Online Applications
Interview process
Equal employment

Cont..
Training
New technology

Career advancement

Retaining
Fun innovative work environment
Possibility of career advancement
Great benefits
Health and life Insurance

Supply Chain Management

Supply Chain of an iPhone

Samsung (Singapore): CPU + Video chips
Infineon(Singapore): Baseband Communications
Primax Electronics (Taiwan): Digital Camera Modules
FoxconnInternational (Taiwan): Internal circuitry
Entery Industrial (Taiwan): Connectors

Supply Chain of an iPhone

Cambridge Silicon (Taiwan): Bluetooth
Umicron Technology (Taiwan): circuit board
Catcher Technology (Taiwan): Casings
Broadcomm (US): Touch Screen Controls
Marvell (US): 802.11 Specific Parts
Apple Shenzhen (China): Assembling+
Inventory

Benefits Apple got from its

Supply Chain Cost
Reduced inventories
Reduced waste
Reduced total manufacturing costs

Service:
Establishment of a collaborative
framework
Near real time information flow

Conclusion
For more than 35 years apple has
been a trends set company able to
foresee the future of domestic
computers and consumers
electronics, it will continue this as
apples other name is innovation and
apple knows,
How to THINK DIFFERENT

Thank you