TourMate

BY TEAM 03

Problem and Pain

Planning a trip to an unfamiliar
destination is an extreme challenge
The full inclusive packages are in
general very expensive and tiresome to
coordinate
Very time consuming
Information and services are scattered

Proposition and Innovation

Personalized
Packages

One-Stop
Travel
Partner

TourMat
e
Single Payment

Intelligent
Recommendatio
ns

Market Identification & Analysis

APAC is one of the most desirable
destinations
Asia Pacific market expected to register
7.9% growth rate in the next 6 years
Singapore 15.6M visitors in 2013
Tourism Revenue 23.5B
TourMate targets online travel
consumers

Market Segmentation
Total number of inbound
tourists to Singapore

Total Addressable Market 15.6 million

Tourists who use online

booking platforms

Target Market 12.8 million

Tourists who would need

personalized tour
packages
Factoring in competitors
market shares

Market segment 11.1 million

Market share 7.3 million

Customers
Secondary Customers

Primary Customer

Hotels

Travellers

TourMate

Transportation
Agents

Attractions

Company Products and Services

Intelligent booking engine
Online inventory management portal
for service providers
Ex: Hotels, Transportation Agents
Bidding platform for freelancer
transportation service providers
API for 3-party integration
Integrated payment service

Company Products and Services

B
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O
K
I
N
G
P
R
O
C
E
S
S

Business Model Canvas

SWOT Analysis
Strengths
Competitive and unique service provided.
A strong technical team
Weaknesses
Difficulty in acquiring initial customers
Opportunities
Growing popularity of online booking
Growing tourism industry in Singapore and Asia.
Threats
Strong and well established competitors might adopt a similar
technology

Comparison Matrix

Flight

Accommodation

Automated
Tour Packages

Flight +
Accommodation

Car rental

Tour

www.agoda.com

www.booking.com

www.edreams.com

www.expedia.com

www.hotels.com

www.kayak.com

www.tripadvisor.com

Y*

www.zuji.com

www.TourMate.com

Booking site

* Provided by its subsidiary

Marketing and Sales

Strategy
Introduce a set of features to the
website that addresses the burning
needs of the clients.
A flexible marketing strategy that
change its shape smartly over the time
Apply brute force in the ground level
and signup service providers to each
location
Manage the scaling up sensibly by
increasing operations from location to
location rather than going for a global
launch
Increase the awareness of the website
by placing online ads, targeting travel
exhibitions etc.

Sustainable Competitive
Advantage
First Movers advantage
Innovative technology
Patent for our personalized package search algorithm
Global model but more localized services
Can meet the needs of any user category
Entry Barriers
Commissioned based business model
High Switching Cost

Management Team
Thilanka Dimuthu Priyankara
Chief Executive Ofcer (CEO)

Vincent Firmansyah
Chief Operational Officer (COO)

Bachelor of Science of Engineering

University of Moratuwa, Sri Lanka

Master of Computing
National University of Singapore,

Lead IT projects in Automotive, Cosmetic and

Travel industry
Liao Guoqiang, Jack
Chief Financial Ofcer (CFO)

Experience with working with operations in a

start up
Tey Ti Siang
Chief Technical Ofcer (CEO)

Bachelor of Information System

University of NanChang, China
Managed the budget for multiple IT projects in
his previous employment

Bachelor of Computer Science

University of Malaya, Malaysia
Lead IT projects in Manufacturing,
Telecommunications, and payment industry.

Sajith Vimukthi Weerakoon

Chief Marketing Ofcer (CMO)
Bachelor of Science of Engineering
University of Moratuwa, Sri Lanka
Experience in working for a startup enables him to contribute to Tourmate's
expansion.

Operational Plan
1st Quarter:
-Build a functional platform.
-Build brand awareness through marketing efforts
-Build our inventory
-Test our transport bidding platform and build a following

Year 1

2nd Quarter
Partnerships with more social media platforms like online communities
Ensure that operations are running smoothly
Continue to build our brand presence and inventory

3rd Quarter
Increase our profit margins by adopting the merchant model to secure inventory.
Implement loyalty programs

4th Quarter
Seek opportunities to reduce cost and increase our margin
Scale up existing operations

Expansion
1st Quarter:

Year 2

Simultaneously target Thailand, Hong Kong and Indonesia

Set up marketing and sales office

2nd and 3rd Quarter

Research to understand the tourism ecosystem of these countries

4rd

Quarter

Launch our platform

Financial Plan
Initial funding of
S$200,000
Cash injection in
Q2
Q1 expenses:
$60k
Q2 expenses:
$90k

Financial Plan(cont)

Why invest in us?

Fully automated & personalized tour
planning
Localized touch
Sustainable competitive edge
First of its kind into market
Easy to expand (high scalability)