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    Andrea Hunt
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    Fashion refers to popular styles or practices in clothing, footwear, and accessories that are prevalent at a certain point in time. It originally served purposes of protection but now fulfills social and psychological needs related to affiliation, identity, and cultural expression. Good fashion combines harmonious lines, shapes, colors, textures, and patterns. Fashion began in the 17th century in Paris and spread through magazines like Vogue in the early 20th century. Iconic designers like Coco Chanel liberated women's fashion from corsets. Different decades brought colorful dresses, miniskirts, hippie styles, padded shoulders, and grunge and streetwear influences. Major fashion capitals include New York, Paris, Milan, and

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    An overview of the main fashion trends within the 20th century

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    Fashion refers to popular styles or practices in clothing, footwear, and accessories that are prevalent at a certain point in time. It originally served purposes of protection but now fulfills social and psychological needs related to affiliation, identity, and cultural expression. Good fashion combines harmonious lines, shapes, colors, textures, and patterns. Fashion began in the 17th century in Paris and spread through magazines like Vogue in the early 20th century. Iconic designers like Coco Chanel liberated women's fashion from corsets. Different decades brought colorful dresses, miniskirts, hippie styles, padded shoulders, and grunge and streetwear influences. Major fashion capitals include New York, Paris, Milan, and

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    262 views19 pages

    Fashion and History of Fashion

    Uploaded by

    Andrea Hunt
    Fashion refers to popular styles or practices in clothing, footwear, and accessories that are prevalent at a certain point in time. It originally served purposes of protection but now fulfills social and psychological needs related to affiliation, identity, and cultural expression. Good fashion combines harmonious lines, shapes, colors, textures, and patterns. Fashion began in the 17th century in Paris and spread through magazines like Vogue in the early 20th century. Iconic designers like Coco Chanel liberated women's fashion from corsets. Different decades brought colorful dresses, miniskirts, hippie styles, padded shoulders, and grunge and streetwear influences. Major fashion capitals include New York, Paris, Milan, and

    Copyright:

    © All Rights Reserved
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    of 19

    Fashion

    What is fashion?

    a popular way of
    dressing during a particular
    time

    any item or behaviour


    that is considered the
    most popular during a
    certain time

    a popular style or practice, especially in clothing,


    footwear, accessories, makeup, body piercing, or
    furniture

    Why people want to


    wear fashionable
    Originally:
    clothes?
    protection
    Social Needs
    Psychological
    Needs

    Affiliation/
    fitting in

    Identity

    standards

    Cultural
    identity
    For adornment

    Good fashion = .
    A harmonised combination of:
    Line
    Shape
    Color
    Texture
    Pattern

    Where did fashion


    began?
    At the beginning of
    the 17th century:
    Paris, France
    became the center
    of fashion (French
    royalty and affluent
    nobility used
    designers to outfit
    them)

    Recent history
    until 1920s:
    US magazine Vogue (published from 1909)
    helped spread the word in fashion
    new materials (e.g. nylon)
    Rather functional clothes, looser fitting, especially
    for workforce
    Women: corsets

    1920s and Chanel


    Chanel liberated women from
    corsets
    popularized sportive and
    casual clothes
    => sportive and casual
    fashion was accepted as the
    feminine standard.
    Her influence went beyond
    clothing (e.g. into jewelry,
    handbags, parfumes - Chanel
    No. 5)

    Colourful
    1950s

    Colourful cotton print dresses


    Tightly belted at the waist
    Big full skirts with petticoats underneath
    great for rocknroll dancing

    1960s
    Twiggy (Lesley Hornby) made
    fashion history in 1960s with
    her thin figure and big eyes
    fashion of false eye-lashes
    very black eye make-up

    1960s
    Miniskirts and dresses often
    worn with knee length white
    boots
    BLUE JEANS worn everywhere
    (not just in the factory)

    Late 1960s
    Hippie style liberal fashion
    with influence from the east,
    using bright colours

    Romantic 1970s
    Romantic look|:
    long dresses often in SATIN
    floppy hats
    feather boas

    The look also influenced by


    disco, punk, and feminist
    movement:
    torn clothing
    pants suits for women

    Padded 1980s
    Business-like smart
    suits with big
    SHOULDER PADS
    Use of easy to care
    synthetic fibers
    Besides, also
    rebellious, colorful
    fashion.

    Free-style / streetstyle 1990s


    Nineties fashion is hard to
    define (a mixture of styles):
    Informal and athletic look;
    Messy / untidy look (so called
    GRUNGE style (goal: not to
    make too much effort
    influenced by hip-hop)
    Goth look
    Retro styles (from the past)

    From 2000s up
    to the present
    Street fashion continues
    to be strong
    Different styles: punk,
    grunge, hippie
    large sunglasses, high boots,
    platform shoes / boots, loose
    jumpers.
    Different styles of jeans
    (especially HIPSTER jeans)

    Which cities are considered to be


    fashion capitals?

    4 Fashion capitals
    NEW YORK
    Clean-cut & casual

    PARIS
    Chic and stylish
    MILAN
    Casual elegance

    LONDON
    Unorthodox clothes

    Dior ,Chanel,
    Yves Saint
    Laurent

    Calvin
    Klein, Ralph
    Lauren
    Valentino, Milan Fair Vivienne Westwood

    Fashion terminology
    DESIGNER LABEL
    A famous and prestigious fashion brand
    Collocation: designer-label clothing
    (also: branded clothes)

    MASS PRODUCTION
    manufacturing of large quantities of products
    (using assmebly line technology)
    mass-produced clothes

    Fashion terminology
    fad/craze
    A fashion with a
    sudden burst of
    popularity or
    novelty that
    catches on.

    classic

    style
    Your own defining
    form of dress that
    may or may not
    incorporate what is
    the fashion trend.

    Stays in fashion
    over time.

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