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Oracle BI Enterprise Edition

Presenters Name
Presenters Title

Presenters Name
Presenters Title

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Module 1

Introduction to
Oracles EPM System and
Business Intelligence

Module Objectives
Describe Oracles overall EPM System
Define Business Intelligence and business
challenges
Understand how OBIEE addresses those challenges
Describe the Oracle BI products
Define components of Oracle BI, used to support
business intelligence requirements

For Oracle employees and authorized partners only. Do not distribute to third parties.
2008 Oracle Corporation Proprietary and Confidential

Oracle EPM System Overview

For Oracle employees and authorized partners only. Do not distribute to third parties.
2008 Oracle Corporation Proprietary and Confidential

John Kopcke
Senior Vice President
EPM Global Business Unit
Oracle Corporation

Oracles Vision for:

Enterprise Performance Management
Moving from operational to management excellence.

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2008 Oracle Corporation Proprietary and Confidential

Oracles EPM Vision: Extend Operational

Excellence to Management Excellence
Competitive
Advantage

MANAGEMENT EXCELLENCE

OPERATIONAL EXCELLENCE
Time
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2008 Oracle Corporation Proprietary and Confidential

Oracles Enterprise Performance Management

System
EPM Workspace
Performance Management
Applications

Applications
BIBIApplications

Business Intelligence Foundation

Fusion Middleware

OLTP & ODS

Systems

Data Warehouse
Data Mart

OLAP

SAP, Oracle, Siebel,

PeopleSoft, Custom

Excel
XML

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2008 Oracle Corporation Proprietary and Confidential

Business
Process

Hyperions Product Suite

Workspace
SQR
Production
Reporting

Interactive
Reporting

Web
Analysis

Financial
Reporting

SmartView
Visual Explorer

Dashboard
Builder

Essbase

Foundation

OLTP

DW

Files

Legacy

MDB

SAP

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2008 Oracle Corporation Proprietary and Confidential

Financial
Applications

Oracles Business Intelligence Evolution

Auto

Other
Portals
Applications

Other
MS Office
BI Tools

Oracle, MSFT AD,

Sun iPlanet, Novell
Others

Comms.
& Media

Sales
Analytics

BI Server
XML
MultiMicrosoft
Data
OLTP
DimensionalExcel
Oracle
SQL TeradataIBM DB2
Warehouse
ODS
Flat Files
Server
Data Marts
SAP BW

Energy
Complex Consumer
Sector
Service
Mfg. & Contact
Center
Analytics

Financial
Marketing Services
Analytics

High
Tech
Financial
Analytics

Insurance
Life
& Health Supply
Sciences
Chain
Analytics

Pipeline
Analysis

Churn
Propensity

Campaign
Scorecard

Receivables /
Payables Analysis

Supplier
Performance

Employee
Productivity

Customer
Satisfaction

Response
Rates

Customer
Profitability

Inventory
Analysis

Compensation
Analysis

Sales Team
Effectiveness

Resolution
Rates

Product
Propensity

Product
Profitability

Procurement
Cycle Times

Compliance
Reporting

Up-sell /
Cross-sell

Service Rep
Effectiveness

Loyalty and
Attrition

Regulatory
Compliance

Inventory
Availability

Workforce
Profile

Discounting
Analysis

Service Cost
Analysis

Market Basket
Analysis

Expense
Management

Employee
Expenses

Turnover
Trends

Lead
Conversion

Service
Trends

Campaign ROI

Cash Flow Analysis

BOM Analysis

Return on
Human Capital

REGION
TIME

Relational

Reporting &
Publishing

Ad-hoc
Analysis

Proactive
Detection
and Alerts

Disconnected
Analytics

MS Office
Plug-in

Intelligent Caching Services

Simplified Business Model and Abstraction Layer
Calculation and Integration Engine
BI
Platform

OLTP & ODS

Systems

Transformation

OLAP

Interactive
Dashboards

Travel
& Trans
Workforce
Analytics

Triangulated
Forecasting

Other
Operational
& Analytic
Sources

Prebuilt adapters:

PRODUCT

Public
Sector

Intelligent Request Generation and Optimized Data Access Services

Data Warehouse
Data Mart

SAP, Oracle
Custom Apps

Files
Excel
XML

Business
Process

OWB

Relational

(ELT)

OLAP
Data Mining

Data Mining
Oracle

Transformation

Data Mining
Oracle Discoverer
(Disco)
1997

TIME
2001

2005

For Oracle employees and authorized partners only. Do not distribute to third parties.
2008 Oracle Corporation Proprietary and Confidential

2007

Oracle BI Suite Enterprise Edition (OBIEE)

Comprehensive, Integrated BI Suite

Interactive
Dashboards

Ad hoc
Analysis

Proactive
Detection
and Alerts

Microsoft
Office

Reporting
&
Publishing

Common Enterprise Information Model

Oracle BI Server

OLTP & ODS

Systems

Data
Warehouse
Data Mart

SAP, Oracle
PeopleSoft, Siebel,
Custom Apps

Files
Excel
XML

Business
Process

Advantages:
Consolidate and
standardize BI
tools
Unified BI
metadata and
infrastructure
Seamless BI user
experience
Intelligent
Caching Services
Data Federation
Intelligent Alerting

For Oracle employees and authorized partners only. Do not distribute to third parties.
2008 Oracle Corporation Proprietary and Confidential

Oracles Strategic EPM System

Direction
Oracle BI
Enterprise
Edition

Hyperion
System 9 BI+
Tools
Interactive Reporting
SQR Production Reporting
Financial Reporting
Web Analysis

Plus
(OBIEE+)

Oracle BI
Enterprise
Edition
(OBIEE)
BI Publisher

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2008 Oracle Corporation Proprietary and Confidential

Oracle BI Enterprise Edition Plus

(OBIEE+)
Ad hoc
Analysis

Proactive
Detection
and Alerts

Microsoft
Office

Reporting & Publishing

BI Publisher
Financial Reporting
Interactive Reporting
SQR Production Reporting
Web Analysis

ODBC

Interactive
Dashboards

Common Enterprise Information Model

OLTP & ODS

Systems

Data
Warehouse
Data Mart

SAP, Oracle
PeopleSoft, Siebel,
Custom Apps

Files
Excel
XML

Business
Process

Extend

Oracle BI Server

Set
Goals
Plan
Insight
Performance
Action
Report
Monitor
Align

Analyze

Performance
Management
Applications

For Oracle employees and authorized partners only. Do not distribute to third parties.
2008 Oracle Corporation Proprietary and Confidential

Hyperion
Essbase

Oracles EPM System

EPM Workspace
Oracle BI Applications

Interactive
Dashboards

Service &
Contact
Center

Ad hoc
Analysis

Order Mgmt
& Fulfillment

Marketing

Supply Chain

Microsoft
Office

Proactive
Detection
and Alerts

Common Enterprise Information Model

Financials

Reporting & Publishing

BI Publisher
Financial Reporting
Interactive Reporting
SQR Production Reporting
Web Analysis
DW Schema
Packaged
ETL Maps

Oracle BI Server

Human
Resources

ODBC

Sales

Foundation
Set
Goals
Plan
Insight
Performance
Action
Monitor

Align

Report

Analyze

OLTP & ODS

Systems

Data
Warehouse
Data Mart

SAP, Oracle
PeopleSoft, Siebel,
Custom Apps

Files
Excel
XML

Business
Process

Performance
Management
Applications

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2008 Oracle Corporation Proprietary and Confidential

Hyperion
Essbase

Business Intelligence

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2008 Oracle Corporation Proprietary and Confidential

Business Intelligence Defined

Business Intelligence provides the tools required to
answer business critical questions

Determine if business is on track

Spot trends and identify where things are going wrong
Take insight driven actions
Monitor results

Examples:

Show me the most profitable customers

Show me product sales trends
Show me sales for each district by month
Compare sales this quarter with sales a year ago

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2008 Oracle Corporation Proprietary and Confidential

Typical BI Challenges

Siloed BI deployments across apps and departments

Changing data volumes
Fragmented view of information
No consistent definition of business metrics
Differing requirements based on roles and position
Report-centric model with backlog of new requests in IT
Few users have timely and actionable information needed
to optimize actions and decisions
Ineffective tools for timely processing and delivering
information

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2008 Oracle Corporation Proprietary and Confidential

Slide Content
Contributed by:

Procurement

Operations

Finance

Marketing

HR / Workforce

Customers

Sales

Customers

Service

Customers

Distribution

Advanced Analysis Spans various Sources

How does call sales person tenure, training, & compensation

affect efficiency and cross-selling performance?
How does supplier performance impact customer satisfaction
and revenue?
How do I proactively manage risks of my receivables portfolio?

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2008 Oracle Corporation Proprietary and Confidential

Suppliers

Suppliers

Suppliers

Solution: Oracle BI
Enabling the Insight Driven Enterprise
Provides insight, processing and prebuilt solutions to
allow seamless access to critical business information
and acquire the business intelligence to achieve
optimal results
Empower everyone
Provide Real Time Intelligence
Use insights to guide actions

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2008 Oracle Corporation Proprietary and Confidential

Slide Content
Contributed by:

Oracle BI
Is a next generation business intelligence platform
Provides optimized intelligence to take advantage of
relational database technologies
Accesses data regardless of its organization or layout
Leverages and extends common industry techniques
Data warehousing
Dimensional modeling

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2008 Oracle Corporation Proprietary and Confidential

Slide Content
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Oracle BI Enterprise Edition Plus

Comprehensive suite of BI products featuring a unified highly
scalable architecture providing analytics from data spanning
various enterprise sources and applications
Also provides integration with Hyperion and Oracle Essbase
Includes interactive dashboards, ad-hoc query and analysis,
proactive delivery and alerts, real-time intelligence, disconnected
analytics and MS office integration
Hot pluggable BI infrastructure integrates with any data source,
ETL tool, business applications, application servers, security
infrastructure, portal technology and other front end analytical
tools.
Integrates with databases like Teradata, IBM DB2, SQL Server,
SAP BW, MS Analysis services, flat files, XML data etc.

For Oracle employees and authorized partners only. Do not distribute to third parties.
2008 Oracle Corporation Proprietary and Confidential

Slide Content
Contributed by:

Oracle BI Enterprise Edition Plus

(OBIEE+)
Ad hoc
Analysis

Proactive
Detection
and Alerts

Microsoft
Office

Reporting & Publishing

BI Publisher
Financial Reporting
Interactive Reporting
SQR Production Reporting
Web Analysis

ODBC

Interactive
Dashboards

Common Enterprise Information Model

OLTP & ODS

Systems

Data
Warehouse
Data Mart

SAP, Oracle
PeopleSoft, Siebel,
Custom Apps

Files
Excel
XML

Business
Process

Extend

Oracle BI Server

Set
Goals
Plan
Insight
Performance
Action
Monitor

Align

Report

Analyze

Performance
Management
Applications

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2008 Oracle Corporation Proprietary and Confidential

Hyperion
Essbase

Oracle BI Applications
Built on the Oracle BI Enterprise Edition Plus platform providing
everything OBIEE does plus:
Prebuilt metadata for common industry analytics processing such as
Sale, Service, Order Fulfillment, Supply chain, Financial Analytics and
so on
Prebuilt role-based dashboards to support the needs of line managers
to chief executive officers
A prebuilt database (Oracle Data Warehouse) designed for analytical
processing with prebuilt routines to extract, load, and transform data
from Oracle eBusiness Suite, PeopleSoft, Siebel and third party apps
like SAP

Enables organizations to realize the value of customizable

packaged application such as rapid deployment, lower TCO and
prebuilt best practices

For Oracle employees and authorized partners only. Do not distribute to third parties.
2008 Oracle Corporation Proprietary and Confidential

Slide Content
Contributed by:

Oracle BI Enterprise Edition Plus

(OBIEE+)
w/ BI Applications
Oracle BI Applications

Ad hoc
Analysis

Marketing

Proactive
Detection
and Alerts

Order Mgmt
& Fulfillment

Microsoft
Office

Common Enterprise Information Model

Data
Warehouse
Data Mart

SAP, Oracle
PeopleSoft, Siebel,
Custom Apps

Financials

Files
Excel
XML

Human
Resources

Reporting & Publishing

BI Publisher
Financial Reporting
Interactive Reporting
SQR Production Reporting
Web Analysis
DW Schema
Packaged
ETL Maps

Oracle BI Server

OLTP & ODS

Systems

Supply Chain

ODBC

Interactive
Dashboards

Service &
Contact
Center

Business
Process

Extend

Sales

Set
Goals
Plan
Insight
Performance
Action
Report
Monitor
Align

Analyze

Performance
Management
Applications

For Oracle employees and authorized partners only. Do not distribute to third parties.
2008 Oracle Corporation Proprietary and Confidential

Hyperion
Essbase

Oracle BI Applications
Multi-Source Analytics with Single Architecture
Auto

Comms
& Media

Complex Consumer
Sector
Mfg

Energy

Financial
Services

High
Tech

Insurance
& Health

Life
Sciences

Public
Sector

Travel
& Trans

Sales

Service &
Contact
Center

Marketing

Order
Management
& Fulfillment

Supply
Chain

Financials

Human
Resources

Pipeline
Analysis

Churn
Propensity

Campaign
Scorecard

Order
Linearity

Supplier
Performance

A/R & A/P

Analysis

Employee
Productivity

Triangulated
Forecasting

Customer
Satisfaction

Response
Rates

Orders
vs. Available
Inventory

Spend
Analysis

Sales Team
Effectiveness

Resolution
Rates

Product
Propensity

Cycle Time
Analysis

Procurement
Cycle Times

Customer
& Product
Profitability

HR Compliance
Reporting

Up-sell /
Cross-sell

Service Rep
Effectiveness

Loyalty and
Attrition

Backlog
Analysis

Inventory
Availability

P&L Analysis

Workforce
Profile

Cycle Time
Analysis

Service Cost
Analysis

Market Basket
Analysis

Fulfillment
Status

Employee
Expenses

Expense
Management

Turnover
Trends

Lead
Conversion

Service
Trends

Campaign ROI

Customer
Receivables

BOM Analysis

Cash Flow
Analysis

Return on
Human Capital

GL / Balance Compensation
Sheet Analysis
Analysis

Other Operational
& Analytic Sources

Prebuilt adapters:

Oracle BI Suite Enterprise Edition

Oracle BI Components

Oracle Interactive Dashboards

Oracle Answers
Oracle Delivers
Oracle BI Publisher
Oracle BI Server and Oracle BI Presentation Server
Oracle BI Administration Tool

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2008 Oracle Corporation Proprietary and Confidential

Slide Content
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Oracle BI Dashboards
Guided experience leads user from insight to action
Intuitive and interactive dashboards
Personalized, function-specific and role-based

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2008 Oracle Corporation Proprietary and Confidential

Slide Content
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Oracle Answers
On-demand user interface to analytical information
True business user self sufficiency
Create, modify and author analysis, reports and Dashboards
On-demand
query requests
Point-andclick BI

Real-time answers
to requests

Easy charting

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2008 Oracle Corporation Proprietary and Confidential

Slide Content
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Oracle Delivers
Platform to launch jobs (intelligence Bots)
Scheduled to proactively identify problem / opportunity
Automated analytics workflows and processes
Proactive delivery of real-time, personalized, and actionable
intelligence via Web, wireless, mobile, and voice

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2008 Oracle Corporation Proprietary and Confidential

Slide Content
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Oracle BI Server and Oracle BI Web

Services that access data and return results to the
user
Determine appropriate source, generate SQL, and
merge and sort as necessary

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2008 Oracle Corporation Proprietary and Confidential

Slide Content
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Oracle BI Administration Tool

Tool to build a metadata model
Outputs a repository file that is used by the services
to resolve requests in an optimized fashion

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2008 Oracle Corporation Proprietary and Confidential

Slide Content
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Summary
This module showed you how to:
Define and describe business BI and business intelligence
Identify the BI business challenge and the solution provided
by Oracle BI products
Define and describe data warehousing
Define and describe data modeling
Identify and describe the Oracle BI products and
components used to support business intelligence
requirements

For Oracle employees and authorized partners only. Do not distribute to third parties.
2008 Oracle Corporation Proprietary and Confidential

Slide Content
Contributed by:

For use by Oracle employees and authorized partners only.

Do not distribute to third parties.