Professional Documents
Culture Documents
Research.
Market Research
O Market Research is the systematic
Language
O In countries where English is not the
first language.
O If you have the budget, use
translation in local language and
back to English.
O For example, football means soccer
in most other English speaking
countries.
Culture
O Topics can be discussed in
handshake is always
expected in other
countries at the
beginning and at the end
of every meeting or you
would be considered
unfriendly
O In some cultures,
respondents may be
reluctant to speak openly
with you in a nonbusiness environment
unless you share a drink.
Public Holidays
O Be aware of national
holidays.
O Find out when elections
Cost
O Obtain competitive bids for
Customer need
O Many marketers believe that, in some
markets.
ObtainingResponses.
InfrastructureConstraints