Professional Documents
Culture Documents
(GROUP 8)
BHARGAVI . M 08PG296
K. VYSHALI 08PG026
K. SRICHITRA 08PG197
M. SREETEJA 08PG169
METHODS OF VALUATION OF A
BRAND
• Historical Cost Method
• Replacement Cost Method
• Market Value Approach
• Valuation Based On Premium Price
1978- BIOCON WAS INCORPORATED
2001-CLINIGENE
2006-NOBEX
In this fiscal, Biocon was granted 25 patents with 4 in order for grant. Till
date, 34 patents are in the US alone
INTELLECTUAL
PROPERTIES
FROM NOBEX
-Under 4,40,000 - - 2,20,000 2,20,000
development &
commercialisatio
n
-under 72,000 - 16,000 - 56,000
commercialised
Total value 512,000 - 16,000 2,20,000 2,76,000
Year ended - 521,138 9,138 - 5,12,000
march
31, 2007
(Rs in thousands)
INTANGIBLE BALANCE AT THE ACCUMULATED NET VALUE
ASSETS END OF YEAR AMORTISATION
INTELLECTUAL
PROPERTIES FROM
NOBEX
-Under 220000 220000
development &
commercialisation
-Under 81138 41,138 40,000
commercialised
Development cost 44213 44213
For products
Computer software 21535 6525 15010
Projects the direct & indirect benefits enjoyed by the employee till
retirement