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A Division of Direction Software Solutions

Corporate profile

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Mission, Vision and Values

Our Mission:
To provide a complete Mobile Solution.
Our Vision :
To become Indias leading Mobile based solution provider.
Our Values :
We value our
We value our
We value our
We value our

employees
customers
process
partners

A Division Of Direction Software Solutions

Where IdeasFreeze

Company Profile

Frozen Digit Technologies Pvt Ltd is a self funded company with 28 employees
comprising of engineers (J2ME, BREW, Symbian, UIQ, FlashLite , Iphone, Windows Mobile
and Android), porters, pixel artists, device manager, QA team and project managers .
* Recently ventured in Iphone platform, still in R&D phase.

Frozen Digit is a Mobile technology division of Direction Software Solutions.

FD is backed by industry veterans with experience and expertise in Technology,


Operations and Marketing hailing from Mumbai, India.

FD has a profound understanding of:


Cell phone games/application development on platforms like J2ME [MIDP1.0,
MIDP2.0], BREW, iPhone and iPod Touch, Symbian, UIQ, Windows Mobile, Flashlite,
Android.
Cell phone games & application porting and testing.
Mobile marketing

FDs core team comprises of people with an average of 5+ years of industry


experience.

FDs client base is spread across the globe USA, Europe and Asia pacific
A Division Of Direction Software Solutions

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Frozen Digits Management

CEO:
Mr. Arun Nayar

Co-Founder | Director Marketing and Business Development:


Mr. Santoshvyas Joshi

Co-Founder | Director Operations and Technology:


Mr. Hardy Thomas

Independent Director:
Mr. Stephen Shepherd

A Division Of Direction Software Solutions

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Direction Software Solutions

Direction Software Solutions is:

Multi cultural software services company

Mumbai based with over 300 employees globally

Multi-location with an efficient disaster management plan

Robust systems:
Teams and processes equipped to deliver 24 x 7
Fully equipped with state of the art infrastructure and networked with redundant
2MBPS dedicated internet access from different providers

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DSS Approach to Business Solutions


Technologies

Domains

Customers

J2EE

Mail Order

Otto Group

J2ME

Apparel

India Fashion

Logistics

Jeena

Retail

Pizza Hut (Dodsal)

E-Governance

Fiji Government

Manufacturing

Heubach

Mainframe

Adobe
Microsoft
Microsoft Dynamics
Canoo
Sunopsis
Unix, HP - OpenVMS

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Some of DSSs Customers

Otto Versand
Global Leader in Mail Order Companies
Jeena & Co.
One of the top 10 Indian Logistics Providers
Fiji Government
e-Governance
Pizza Hut (Dodsal)
Global Retail Chain Leader

A Division Of Direction Software Solutions

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Frozen Digits Services

1. Cell phone games / application


Cell phone games / application development
J2ME
Extensive Knowledge of MIDP 1.0 ,MIDP2.0 and device specific APIs for 2D and
3D cell phone game development.
Flashlite (1.1,2.0,2.1)
Expertise in development of Flashlite contents and presently developing a game
(target device Nokia 6681) published by USA based mobile game publishing
company.
Symbian and UIQ
Expertise in 3D game and Application development.
BREW, iPhone, Windows Mobile, Android

continued

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Frozen Digits Services (contd.)

2. Cell phone games / application porting and testing [475 in-house devices]

J2ME to J2ME

Carrier specific porting [ T-mobile, Cingular ]

OEMs
Nokia
Motorola
Samsung
Sony Ericsson

Siemens
Sharp
LG
BenQ-Siemens
ZTE

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Frozen Digits Services (contd.)

3. Mobile Marketing
Frozen Digit has partnered with Interactive Avenues (IA) as Mobile solution provider
for all their Mobile marketing initiatives. IA is one of the leading Digital Marketing
company in India.

Example

Develop Mobile marketing campaigns by


developing WAP sites, micro sites and banners.
Developing Mobile games and application for a
product, theme, etc..

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Frozen Digits Mobile pixel art work

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Frozen Digits Product - Easy Reader [ Symbian Certified ]

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Mobile game development process - CBD

Conceptualize

Deliver

Build

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CBD Process characteristics


The first and last phases (Conceptualize and Deliver) ensues defined methodologies,
where all procedures, inputs and outputs are well indentified. The information of how
to do these processes is specific. This process is linear, with basic iteration in the
planning phase.
The Build phase has many of the processes that are unidentified or uncontrolled. It
requires external controls. Accordingly, controls, including risk management, are put on
each iteration of the Build phase to avoid chaos while maximizing flexibility. The
resulting
BUILDS are flexible. Explicit process knowledge followed by a trial and error
methodology is used in this phase.
The project is open until it reaches the Deliver phase. The deliverable can be
modified at any time during the Conceptualize and Build phases of the project. The
project remains open to competitive time, quality, and financial pressures, throughout
these phases.

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CBD Process Advantages

The CBD process provides a mechanisms for planning a product release and then
managing repercussions as the project progresses, enabling FD to incorporate
change requirement in a project and also manage deliverables at any point in time,
delivering the most appropriate release.
Small, collaborative teams of developers share explicit knowledge about
development processes.
Object Oriented technology provides the backbone to FDs CBD process.
CBD may be selectively applied to procedural systems with clean interfaces and
strong data orientation.

A Division Of Direction Software Solutions

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Mobile games / application porting process TAP


Test It:
Every game that enters the doors of FD is checked for its consistency in areas of
Compatibility, Quality, Viability in conjunction with other devices. The reference build
is tested and a bug report is prepared and sent across to the client, updating the
client regarding the status of the reference build. This ensures a quality that helps in
faster and more efficient porting.
Analyze It:
Our technical team crawls through the key areas of the code, locating the key codes,
methods and areas in the class files, to ensure a working build (jar, jad) for the
target device.
Port It:
And finally, when all is set we port. Here the necessary changes are constructed
and then finally tested for a release. Release is made along with a test case.

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FDs Global Delivery Model DID


PHASES

TEAM

Design

Graphics Lead
Tech Lead

Implement

FD PM
Client - PM

Tech Lead
Programmers

Marketing Manager
Tech Lead

Deliver

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Bug Tracking System

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MIS Project Tracking

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FDs Global Delivery Model DID (contd.)


Design Phase:
The Key members involved in this phase will be Project manager FD & PM - Client,
Graphics lead and Tech lead. During this phase, a framework of the solution is
designed as per the clients requirement and is sent for clients approval.
Implement Phase:
The Key members involved in this Phase will be Project manager - FD & PM - Client,
Tech lead and Programmers. Here, the approved solution is designed as per the
clientele requirement and is further sent for their perusal and approval.
Deliver Phase:
The Key members involved in this phase will be Project manager & PM - Client, Tech
lead and Marketing Manager. The project deliverables are provided to the client and
an acceptance of delivery is taken from the client.

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Frozen Digits Clients & Partners

USA
Smashing Ideas Inc
Viva La Mobile

Europe

Asia Pacific

Brain Melt Germany


Infusio France
Mobile Innovation - Norway

Viva La Mobile - Aus


Mobile2win IN
Sunfinity Japan
Interactive Avenues IN
Deutsche Bank IN
TATA AIG - IN

Partners
Symbian
Handango
IMGA Awards

A Division Of Direction Software Solutions

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Thank you!

For further queries please contact:


Email: santoshi@frozendigit.com, s.joshi@direction.biz

5, Brady Gladys Plaza,


1/447, Senapati Bapat Marg,
Lower Parel,
Mumbai-400013,
India
Tel: +91- 22 66615000
Fax: +91-22 2491046

A Division Of Direction Software Solutions

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