Professional Documents
Culture Documents
13TH EDITION
THOMAS L. WHEELEN
J. DAVID HUNGER
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Achieving Synergy
Synergy exists for a divisional corporation if
the return on investment is greater than
what the return would be if each division
were an independent business
Forms of Synergy include
Shared know-how
Coordinated strategies
Shared tangible resources
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Simple Structure
II.
Functional Structure
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Divisional Structure
IV.
Beyond SBUs
Matrix
Network
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Internal
Lack of resources
Lack of ability
Refusal of top management to delegate
External
Economy
Labor shortages
Lack of market growth
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Loyalty
Task orientation
Single-mindedness
Working in isolation
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Birth
Growth
Maturity
Decline
Death
Prentice Hall, Inc. 2012
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Market saturation
Market penetration
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1.
2.
3.
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Network Structure
Advantages:
Increased flexibility and adaptability
Ability to concentrate on distinctive competencies
Disadvantages:
Transitional structure
Availability of numerous partners
Overspecialization
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Ronald Heimler
Dowling College- MBA
Georgetown University- BS Business
Administration
Adjunct Professor- LIM College, NY
Adjunct Professor- Long Island University,
NY
Lecturer- California State Polytechnic
University, Pomona, CA
President- Walter Heimler, Inc.
Prentice Hall, Inc. 2012
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