At Your Door Steps

Ekta Bansal
Gurnoor Kaur
Nitasha Dogra
Syed Amir
Srishti

Mission & Vision

MISSION
Our aim is to provide top class timely ,
convenient and quality services
VISION
To be the finest facility services
provider in
India that will satisfy the
quality and standard of every customer
via our high caliber manpower and world
class services.

WHY AT YOUR DOOR SERVICE?

On Time Door Step Service

Customer Oriented
Professionally Trained Uniformed Staf
Background Verified staf to ensure
Safety
Transparent Billing
One Place solution for Electrician
Plumbing and house keeping needs.

SWOT ANALYSIS
Strength
Convenience
Timely service
Quality service
Reliable

Weakness
Huge marketing and petrol expenses
Tedious task to maintain manpower
Financial Management

SWOT ANALYSIS
Opportunities
Almost zero competition
Irregular income to local workers
Government support.

Threats
Adaptability issue
Security issue
Competition from local private workers

LEGAL REQUIREMENTS
1. Obtain DIN for proposed directors of
the new company.
2. Obtain digital Signature certificate for
proposed director of the company.
3.Filling the proposed name of the
company for approval of ROC (Registrar
of companies).
4. Get the MOA and AOA printed.
5. Pay stamp duties online.

 6. File all incorporation forms and

documents online, including the MOA
and AOA.
7.Obtain the certificate of
incorporation and CIN number.

Some basic requirements

Ours is a private limited company, so
this is a company limited by shares
in which maximum number of
shareholders can be 200.
No invitation can be made to public.
The minimum paid up capital at the
time of incorporation of a company
has to be Rs 1000,000.

 The identity proof and the address proof of the

proposed directors are required.
The PAN cards of the proposed directors are
required (it is necessary for the Indian nationals).
The director should be more than 18 years of age
and can be of any nationality..
The address of a registered office within India is
mandatory.
The landlord of the office premises should
summit a no objection certificate along with his
identity and address proof.

 The company can be incorporated

within 2 to 6 weeks.
There should be an annual meeting
within 3 months.

SEGMENTATION
The following are the segments we are targeting
1. High Income Group & NRIs
2. High Income Middle level
3. High income low level
4. Middle income High level
5. Middle income middle level
6. Middle income low level
7. Low income High level

Plan Segmentation
Daily Plan
7, 6, 5(min) & 4 (min)
Monthly Plan
6(min),5(max),4 & 3(max)
Yearly Plan
5 (min & credit ),4,3,2 & 1 (rest all
max)

TARGET
Urban Area of Jalandhar District .
52.09% of the total population is urban.
There is an opportunity, as no such
company exists in any region of Punjab.
We will target the households but will
look out for tie-ups with schools,
colleges, hospitals and corporate offices.

Positioning

Life karen asaan

7Ps of Service Marketing

Price: (Value based) Plumber-300; Electrician-350; House
keeping:350
Promotions: Online, TV, PR, Radio, Posters, Banners,
Newspaper, demo for house keeping.
Place: Jalandhar
People :Employees, Management and clients.
Physical evidence: Facility, office, service delivery,
infrastructure, bill , loyalty card ( 1 service free for monthly
subscription, free service for 4 times in case of yearly),
website.
Product : Service design, Ease of use, Perceived usefulness
Process : uniformity of ofering, service delivery, service
consumption.

PRE-LAUNCH STRATEGIES
Rs. 50 Of on the very first service.
Advertising
- Brochures to be distributed.
- Social media advertisements.
-Banners

POST-LAUNCH STRATEGIES
Plans
Daily Plans
Promotional Discounts
Discounts for returning Customers

Monthly
Discounts for returning Customers
1 fixed Service
Bulk Discounts

Yearly
Credit facility
Loyalty cards
4 fixed Quarterly Services

CHALLENGES
How to authenticate workers identity so
that customers feel safe that they can trust
the worker.
How to deal with the transportation as the
number of vehicles will be limited so
managing the vehicles and delivering
services at right time will be a challenge.
Converting an unorganised sector to
organised sector.
Adaption of people towards new concept

USP OF OUR BUSINESS

Easily accessible by one and all
Uniqueness of concept.
Reliable and timely services with the best
technicians
Strong customer relationship.
Total safety as each and every employee will be
verified and then put on the job
Transparency in Billing which is not there in
freelancer technicians whose charges varies from time
to time. AT YOUR DOOR SERVICE provides fixed cost
and no hidden charges.

Thank you
Any Queries ?