Professional Documents
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Donna Dubinsky
Dubinsky, a yale graduate and MBA from
Harvard.
In 1981, started as customer support liaison
in departmen distribution,service and
support group .
April 1985, became director of distribution
and sales administration.
Her management style, caring and honest
relationship with her subordinated.
Company Background
Founding in 1976
1977, release Apple II, a home and educational
computer.
In 1983, Cofounder, Steve Jobs, hired John
Sculley as presidency at Apple
In 1984, Macintosh first introduced
By 1985, Apple II sales failed to reach projected
planning levels, causing profitability problems.
Tension were mounting between Apple II
Apple attempted to create and solidify a sense
of identity by developing a statement basis of
basic value
Apple Value
The Ultimatum;
April 19, 1985
In April 1985, Dubinsky meet Campbell, in
their meeting she acknowledge her previous
blind spot, and she asked for 30 days to get
her own distribution strategy, but without the
interference of task force.
Campbell doesnt agree about no
interference by task force.
Dubinsky give ultimatum: If Campbell did
not agree to her terms, she would leave
Apple.