Professional Documents
Culture Documents
is about innovation
ability to stand out in the marketplace
pricing power
Pillar Relationships
Brand has captured attention and interest and now has the power to
build Relevance and penetration
This type of brand has more creativity than functionality
Pillar Relationships
The brand has become too familiar, and consumers are not interested in knowing it
better
High levels of Esteem and Knowledge demonstrate that the brand it has
successfully established itself in the hearts and minds of consumers
Leadership
Mass market
These brands have become less innovative and different in the eyes
of consumers
Developing new brand offerings that consumers are eager to try will
be key to becoming a leadership brand
Commodity or Eroded
BAV Model
www.bavconsulting.com