APPLE INC.

Haita Sonia-Ioana
Grupa 1506

Facultatea de Finante, Asigurari, Banci si Burse de Valori Bucuresti

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TABLE OF CONTENTS
I. Introduction
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History
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II. Main Body
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Apple's affect on the economy
Benefits
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Dependence on Apple
Android vs. Apple
The Japan Crisis
III. Findings and Conclusions
Conclusion
Reference sources

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HISTORY
Apple

Inc. is an American multinational corporation headquartered in Cupertino,

California, that designs, develops, and sells consumer electronics, computer software
and personal computers. Its best-known hardware products are the Mac line of
computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer.
Its consumer software includes the OS X and iOS operating systems, the iTunes media
browser, the Safari web browser, and the iLife and iWork creativity and productivity
suites.

Apple

was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976
to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on
January 3, 1977, and was renamed as Apple Inc. on January 9, 2007 to reflect its shifted
focus towards consumer electronics.

HISTORY

Apple is the world's second-largest information technology company by revenue after

Samsung Electronics, and the world's third-largest mobile phone maker after Samsung
and Nokia. Fortune magazine named Apple the most admired company in the United
States in 2008, and in the world from 2008 to 2012.On September 30, 2013, Apple
surpassed Coca-Cola to become the world's most valuable brand in the Omnicom
Group's "Best Global Brands" report.However, the company has received criticism for
its contractors' labor practices, and for Apple's own environmental and business
practices.

As of May 2013, Apple maintains 408 retail stores in fourteen countries as well as the
online Apple Store and iTunes Store, the latter of which is the world's largest music
retailer.Apple is the largest publicly traded corporation in the world by market
capitalization, with an estimated market capitalization of $446 billion by January,
2014.As of September 29, 2012, the company had 72,800 permanent full-time
employees and 3,300 temporary full-time employees worldwide. Its worldwide annual
revenue in 2013 totalled $170 billion.As of Q1 2014, Apple's five-year growth average
is 39% for top line growth and 45% for bottom line growth. In May 2013, Apple
entered the top ten of the Fortune 500 list of companies for the first time, rising 11
places above its 2012 ranking to take the sixth position.

HISTORY

APPLE'S AFFECT ON THE ECONOMY

Since the company Apple Inc. has started, it has had a good and
bad affect on the economy. With the different electronics that
Apple has availbale to sell, consumers buy a lot of the supplies
which brings money into the economy which is avery good thing
because of the recession. The bad affect of Apple is that since it is
number one, the companies that are in competition with it have no
business because everyone is buying products from Apple.

BENEFITS

Wants are things that usually end up making the most money. Apple products
are one of the first things someone can name off as being a want. Naturally,
with Apple being such a big want and so popular, it makes a lot of money. The
current economy tries to interfere with Apple, but it just doesnt succeed.
Analysts are expecting the fourth- quarter revenue to be $8 billion at $1.11 a
share and not the normal $7.8 billion with $1 a share. Apple is still going up
with the recession. Technology is something that is always modern, and
everyone wants to stay and be modern. Apple is all about technology and
staying modern, so people never lose interest in its products, because Apple
always finds a way to have people stay hooked on to their products, they
might add a product to be touch screen or add games for another age group to
enjoy products. With Steve Jobs being so smart with Apple, he finds ways to
keep it at top, and have consumers keep spending money, to help the economy
bring in more money to try to help the recession.
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DEPENDENCE ON APPLE

Apple brings in a lot of money into the economy. If

a company brings in a lot of money, all the time,
the economy starts becoming dependent and reliant
on that company. If something went wrong, and
Apple suffered a lot, the economy would go down
right along with Apple. The economy should not be
depending on Apple this much. Apple may be a big
source where the economy gets some extra money
from, but if everyone becomes dependent, it could
be a long term loss if they company starts going
bad. Some types of dependence is good too, Apple
makes a lot of money, and the logical step would
be to support Apple and rely on it to make the
economy better, because it can help with the
number of consumers it has. Overall, being
dependent on something is never a good thing even
If there could be some positive things that could
come out of the reliance of something.
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ANDROID VS. APPLE

Android has gotten very popular through the cell phones. With it becoming
popular so fast, it has become number two, right under Apple. Some say it
could be the number one handset operating system in the future. But even
though Android is rising, Apple still manages to stay at the number one spot.
Different secrets and strategies help Apple accomplish to be number
one. With Apple always being number one, competing companies find it
really hard to keep up. If other companies dont make enough money to keep
its business going, they can go bankrupt, which is no help to the economy in
any way. Apple may bring money into the economy, but when other
businesses cant, the economy will suffer long term from that loss. Other
companies need to find ways to compete with Apple so they can also make a
lot of profit and help the economy.
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THE JAPAN CRISIS

The crisis in Japan was a topic that could affect Apple in a very
big way. A lot of resources and companies that make products for
Apple are located in Japan. With the earthquake and tsunami,
experts say NAND which is an important material used in Apple
products could be affected. At the current moment, there isnt
really anything that is having a major effect on Apple. The
situation could change in a couple of months though, which could
cause Apple to not have certain products available to sell at
different stores around the world. Depending how everything does
in Japan and how things work out there will then determine how
supplies will be affected. Hopefully nothing major will change in
the production with Apple products because if products arent
sold, then the economy wont get the extra money that Apple
helps bring in into the economy.

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CONCLUSION

For more than 35 years, Apple has been a trendsetter company able to foresee the future of
domestic computers and consumers electronics,
because their strength is the innovation and they
know how to think different.

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REFERENCE SOURCES

http://
www.slideshare.net/2AM/apple-inc-prese
ntatioin
http://
www.cornandapple.com/documents/Ec
onomic%20and%20Social%20Impact%20
Analysis.pdf
http://econapple.blogspot.ro/
http://en.wikipedia.org/wiki/Apple_Inc.
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