Professional Documents
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SUKRIT GUPTA
VIKALP GARG
AJIT PAL
years.
HONDA IN INDIA
INCORPORATED IN DEC,1995
JOINT VENTURE :HONDA MOTOR CO. LTD.
&
JAPAN AND SIEL LTD.
HONDA CITY INTRODUCED IN 1997
Company Description
Automotive
Manufacturers Major
1. Automobiles
2. Motorcycles
3. Power Products
4. Financial Services
CARS
Accord
CRV
Civic
GENERATORS
EU1000iA
1000 watts, 120V
EU2000iA Camo
2000 watts, 120V
EU6500iSA
6500 watts, 120/240V
PROMOTION
HONDA promotes its
products through;
Ads,billboards,tv,
Sponsoring sports events
Customer service
Environment friendly
automobiles
Global
tactics
Pure Global
Some tactics
adapted
locally
Global
Local marketing
strategies
Mix of
global &
local tactics
Only local
tactics &
marketing
mix
Glocal
Pure Local
Bongrain : cheeses
Strengths
Diversification.
World leader (Bikes).
Quality and customer
satisfaction.
Competitiveness in
innovative .
Pioneer in engineering low
emissions internal
combustion and hybrid
technology.
Opportunities
Offering in a pickup type truck
would be profitable.
Continue progressing low
emission vehicles and alternative
power sources.
Weaknesses
Prices.
They do not have a strong
offering in a truck line.
Reputation for being
underpowered or pokey
econo-boxes.
Threats
Prices.
Technology.
New Markets.
Honda Civic
Honda Accord
Acura TL (Honda)
Infiniti M35 (Nissan)
Toyota Highlander
Hybrid
Subaru Forester
Honda Odyssey
Honda Ridgeline
Toyota Prius
Subaru Imprezza
Additionally, Honda was 2nd overall in vehicle reliability right behind Lexus
Marketing/Technology
The new ACE System
(Advanced Compatibility
Engineering)
5 star rating
Hybrid Engines
ASIMO
Jet Engines Manufacturing
Nattokinase
Research and
Development
Honda currently has individualized R&D facilities
Management Structure
President and
Representative Director
Takeo Fukui
Age: 62
Executive Vice-President
and Representative
Director
Satoshi Aoki
Age: 60
Industry Trends
Trend of Companies performing well in foreign markets, but not
domestically.
GM: Dealing with Health care problems ($100B annually)
Cons:
Questions