CES 2014

LUNCH N LEARN
AN ELA PERSPECTIVE

Kyle Allbright, Stephen Campbell, Ayaz Hemani, Kale Smith,

& David Stoker
March 7th 2014

TV INNOVATION

Copyright 2012 The Nielsen Company. Confdential and proprie

ULTRA HD TVS (4K) & 8K

- Biggest 4K = 120
- UHD ~ 4K ~ 8K
- Standard 1080p TV = 2.07
Megapixel
- 4K = 8.29 Megapixels
- 8K = 33.18 Megapixels!!
8K UHD (76804320 = 33,177,600 pixels)
1080p
(192010
80)

1080p
(192010
80)

1080p
(192010
80)

1080p
(192010
80)

1080p
(192010
80)

1080p
(192010
80)

1080p
(192010
80)

1080p
(192010
80)

1080p
(192010
80)

1080p
(192010
80)

1080p
(192010
80)

1080p
(192010
80)

1080p
(192010
80)

1080p
(192010
80)

1080p
(192010
80)

1080p
(192010
3
80)

Copyright 2012 The Nielsen Company. Confdential and proprie

3D & DUAL VIEW TVS

- Dual View Two images, two sounds, same screen

The Marriage Saver
- Glassless No need for glasses!!
- 85 8K 3D Glassless TV

Copyright 2012 The Nielsen Company. Confdential and proprie

CURVED TVS

- Biggest = 105
- Bendable (
http://www.youtube.com
/watch?v=4YDSzqd6esA
)
- Variety:
- OLED
- UHD/4K
- LED/LCD
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Copyright 2012 The Nielsen Company. Confdential and proprie

PROJECTORS

- Ultra Short Throw Laser

Projectors
- 4K quality
- 66 - 147 placed ~7 from
the wall
- Cost? $40,000
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Copyright 2012 The Nielsen Company. Confdential and proprie

OTHER DISPLAY INNOVATIONS

- Transparent Displays
- Touch Screens
- Mirror Integration

MICRO-LOCATION

iBeacons

right 2012 The Nielsen Company. Confdential and proprietary.

iBeacon is a branding
that Apple has applied
to an already existing
technology Bluetooth
4.0 or Bluetooth Low
Energy (BLE)
Countless companies
now creating small,
battery powered
Bluetooth beacons that
can interact with
mobile devices

right 2012 The Nielsen Company. Confdential and proprietary.

Bluetooth Beacon Usage

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Other Beacon Implementations

right 2012 The Nielsen Company. Confdential and proprietary.

Sen.se uses motion

cookies to track various
activities. Reports data
back to the mother

Smart Flows uses

sensors installed in
stores to detect pings
from mobile devices
looking for wireless
networks to connect to.
Sensors placed
throughout the store
allow them to calculate
how customers move
through the store

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Ultra-Wideband Impulse Radio Beacons

right 2012 The Nielsen Company. Confdential and proprietary.

BeSpoon ultrawideband impulse radio

chips that can
accurately measure
distance within a few
centimeters from 60-80
meters away

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MOBILE DEVICES

right 2012 The Nielsen Company. Confdential and proprietary.

CURVED PHONE SCREENS

LG G Flex curved 6 inch screen

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ULTRASOUND MOTION GESTURES

right 2012 The Nielsen Company. Confdential and proprietary.

Elliptic labs emits high frequency sound waves and uses

microphones to detect motion near the mobile device

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MODULAR PHONES

right 2012 The Nielsen Company. Confdential and proprietary.

Eco-Mobius modular phone with swappable components

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right 2012 The Nielsen Company. Confdential and proprietary.

PHABLETS

ZTE Iconic
Phablet
5.7 inch screen

ASUS Zenfone
6
6 inch screen

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right 2012 The Nielsen Company. Confdential and proprietary.

THERMAL IMAGING

FLIR One Mobile thermal

imaging
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right 2012 The Nielsen Company. Confdential and proprietary.

DUAL BOOT MOBILE DEVICES

Laptops and tablets

that can run both
Windows and

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3D INPUT AND INTERACTION

2013 The Nielsen Company. Confdential and proprietary.

INTEL REALSENSE

Prepared for: [Client Name]

Source: XXXXXX

2013 The Nielsen Company. Confdential and proprietary.

Prepared for: [Client Name]

Source: XXXXXX

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INTERNET OF THINGS/ UBIQUITOUS SENSING

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Copyright 2012 The Nielsen Company. Confdential and proprie

Thank You!