Professional Documents
Culture Documents
TELECOM INDUSTRY:-
SUBMITTED BY :- GROUP 4
ADITYA JAIN O9PG303
1. Mobile services
2. Telemedia services
3. Enterprise services
Introduction Of Reliance
27 December 2002 : Reliance Infocomm inaugurated
Airtel Reliance
Presence even in the Primary target Bsnl
remotest areas customers of
Reliance are from the Call Centres across
Customer care touch the nation to provide
rural India.
points. single window
Businessman and
Distributors like pan solutions.
youngsters in big
shops, grocery shops
and chemists. cities.
Promotion
Airtel
1.Large scale printing Reliance
and video advertising. 1. Offers colourful
2. Signature tune. handsets at low prices.
3. Innovations like 2. Celebrity
bollywood movie endorsements. Bsnl
premiers and music 1. Advertising.
services. 3. Provides wallpapers
and screensavers on Good Public relation
4. Pre-paid wap internet.
connections for
particular target 4. Tie-up with
customers. zapak.com
5. Special discounts in
calling and sms rates.
Price
Airtel Reliance
Customer based Offering cheap Bsnl
pricing strategy. handsets.
Place
Airtel Reliance
Good Communication Must be conversant in
skills the language of web 2.0
communications with
He should be ready
for marketing
tools such as Social
Networking, Wikis.
Bsnl
assignments Communications or Good communication
Should have good Journalism background skill.
presentation skills. preferred. An outgoing, strong
Should have good Must be able to personality to match
convincing skills. understand bigger picture both the community
Candidates with their company strategy and and company culture
own conveyance will how social networking is desired.
can help foster that
be preferred strategy.
Selected candidates Must understand
will be offerred language and jargon of
attractive salary the Net connect
package. community.
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