Professional Documents
Culture Documents
Is there a
Difference
Palm Beach Atlantic
University
Summer I , 2007
Dr.Ann Langlois
Overview of Discussion
Introduction
Aspects of Islamic Marketing
Consumption Pattern
Dressing Pattern
Gender Separation
Legal Discrimination
Introduction
.
Gender Separation
http://www.now.org/nnt/summer2002/gender.html
Marketing Mix
Product
Price
Promotion
Place
As an alternative to Cola
products, Mecca-Cola, directs
part of its profits to needy
people. Mecca, Saudi Arabia,
is the destination for Muslim
annual pilgrimage.
Islamic Holidays
Hijrah New Year (20
January 2007)
Language
Music
Sexual appeal
Dress pattern
Womens Role