Professional Documents
Culture Documents
COMPANY
ANEESA
COLLECTION
ORGANISATION CHART
CEO
SITI NADIAH BT
MOHD ALI
COO
NAJMI MUNIRAH
BT MOHD
TARMIDZI
CFO
KHAIRUN
NAFIFAH BT
MASKURI
CMO
HANAN BT
ABDUL
RAHMAN
CTO
NOOR
HAZIAH BT
ZAINUDIN
LOGO OF COMPANY
TAGLINE
WE CARE
YOUR AURAH
VISION
- Being a weel-known muslimah clothing
and
be
role
model
to
other
company
company
MISION
THE OBJECTIVES
TO
GENERAL PRODUCT
DESCRIPTION
RM 35
COTTON FABRIC
CARDEC FABRIC
SWOT ANALYSIS
Strength
Weakness
Opportunity
Similar products on the market are not as reliable or
are more expensive
Loyal customers
The customers prefer to use online shopping
services for time-saving and easy.
Could extend to overseas.
Threat
Service online easily studied by competitors like the
price offered.
Competitors offering lower prices.
Competitors offer more attractive and latest design.
BUSINESS
STRATEGY
Deliver to
our
customer
Inputs
Order
Muslimah Tshirts
Processe
s
Outputs
OPERATION
Satisfied
customer
Competitive
Advantage
Lower
Cost
Differentat
ion
Competitive
Edge
Broa
d
Targe
t
Aneesa
Narro
w
Target
Collection
Porters Generic
Strategies
SEGMENTATION
Our team have divided a market into homogeneous segments based
on certain criteria which is :
1) Age (focus on children, teens, and adults)
- specially designed for children looking presentable elegant and
impressive
- usually teens looking for delicate fabrics as it is comfortable and can be
worn at anytime
- adults need casual and simple designs for outdoor activities and leisure
TARGET / MARKET
1)
Mass targeting
Lazada, the Malaysian online shopping mall that offers various
product included fashion
customer can see our product and they can order any time at our
company Aneesa Collection
POSITIONING
MARKETING TACTICS
PRODUCT
a) Quality of product
> Aneesa Muslimah Tshirts consists of 100%
cotton material, TC26 180g and Cardec which is
comfortable to wear
> Casual and simple designs for outdoor
activities and leisure.
1)
b)Branding
Aneesa is our brand with our tagline we care
your aurah
Aneesa is easy to pronounce, recognise, and
remember
with a good quality of product and take care
about customers needed, its enough to customer
used our product
c)Labelling
Aneesa in Islam refers to women
with our tagline we care your aurah ,
muslimah can choose a suitable clothes to wear
>
PROMOTION
How to inform our products to customer?
How and where they can get it?
Internet access such as facebook,
instagram, whatsapp and blog
we will update our latest product, so
customer will know about our product
through our page, customer only have
to pm us or whatsapp.
PRICE
How we determine our price?
quality of our product that is
comfortable and suitable to all ages will
make customer choose our product even
if they have to pay higher prices
Aneesa Muslimah Tshirts consists of
100% cotton material, TC26 180g and
Cardec which is comfortable to wear for
outdoor activities and leisure.
FINANCIAL ASPECT
How much capital is needed?
RM 10 000
- include cost of implement project such as bills of
telephone, electricity, and Wi-Fi, cost material order.