Myanmar

Beyond the political

mess

Background Information
Known

as Union of Burma (Myanmar)

Southeastern Asia
Population: 54,584,650 million
Capital City: Nay Pyi Taw
Yangon: Business City
Climate: Tropical Monsoon
Agricultural and Fishery
Buddhist 89%, Christian 4%, Muslim 4% and other 2%
Seven Divisions
Kachin, Kayar, Karen, Chin, Mon, Myanmar, Rakhine and Shan
Own Ethnic alphabet, culture, food , languages..etc
Myanmar, Karen and Shan are the largest ethnic groups
Each Division have natural assets of forests, streams, lakes, mountain,
hills, sea coast and natural resources such as..

Kachin

Kayar

Kayin

Chin

Mon

Burma

Rakhine

Shan

Water Festival

Thingyan
Traditional new year festival
Mid April
Washing away the previous bad luck and sins
People splash water at each others
Pandals and Stages
Sabbath, Donation and Meditation
New years day
Releasing captive fish and birds

Lighting Festival

Religious Festival
Thadingyut
End of October
The anniversary of Buddhas return from heaven after he
preached the Abidhama to his mother reborn in heaven
Light candles at their houses and Pagodas
Donations, decoration and entertainment purposes
Paying homage to elders
Forgiveness and respect
Love, Forgiveness and wish them best for up coming days

Top attraction places in Myanmar

Bagan

Capital of first Myanmar Empire

One of the most famous historical site in the
world
2000 ancient pagodas and temples from over
1500 years ago
Famous of lacquer wares, handicrafts,
bamboo works, mural paintings and
architecture

Ngapali Beach
Most beautiful natural beach in Myanmar
No environmental pollution
Water sports; sailing, boat trip, snorkelling
Variety of fresh sea foods and excellent
restaurants

Beautiful Landmarks
Kyite

Htee Yoe
Pagoda on rock
lie on edge of mountain
Religious landmarks
3rd most important Buddhist pilgrimage

Inlay Lake
One of the most popular destination
Lake dwellers are one-legged rower
Lake is full of vegetation and fruits and
houses
Hand made products and silverwares are
major products
Also famous for Phaung Daw Oo pagoda in
the lake

The Relaxation City

Pyin-Oo-Lwin

(May-Myo)
Hill resort with cool alpine
climate
Famous for plenty of
beautiful flowers, fruits,
vegetables and dairy
products
One of historical city in
Myanmar
Kandawgyi national
garden, Pwe Kauk Water
Fall, Peik Chin Myaung
Cave are major attraction
places

Main Business Cities of

Myanmar
Nay

Pyi Taw
(Capital)
Yangon
Mandalay
Other cities near
the borderline

Nay Pyi Taw

Capital City of Myanmar

Government offices based
on there
One of the world's 10
fastest-growing cities
Political city

YANGON

Former capital city of

Myanmar also known as

Rangoon

The countrys main center

for trade, industry, real
estate, media,
entertainment, tourism,
education and health.
Represents about one fifth
of the national economy
The largest and the most
important commercial city
Population is over 4
millions
The largest number of
colonial buildings in

Mandala
y

The second-largest city and

the Last Royal Capital of
Myanmar
The economic hub of Upper
Myanmar and considered the
centre of Burmese culture
Much of Burmese external
trade to China and India goes
through there
Among the leading traditional
industries are silk weaving,
tapestry, jade cutting and
polishing, stone and wood
carving, making marble and
bronze Buddha images,
temple ornaments and
paraphernalia, the working of
gold leaves and of silver, the
manufacture of matches,
brewing and distilling.

Natural Resources In
Myanmar

Rich in natural resources such as land, timber, teak,

petroleum, tin, zinc, copper lead, coal limestone, natural gas,
hydropower, jade and natural rubies.
Agricultural
Land in Myanmar is very
fertile for agriculture and
that itself is a natural
resource of Myanmar.
The major agricultural
product is rice.

Petroleum and Natural Gas

Mineral
Resources

Copper
Copper production:
34478
Metric tons in 2005.

Major Project -Rakhine Coastal

Region
Gas export- 2.947 billion U.S.
dollars.

Gold
mining

Shwegyin Township in Karen State

Undersea oil mining in Dawei Taning township in Kachin State

Jade and Rubies

An outstanding source of jade and natural rubies

Myanmar Jade -$1.75 billions sale in

2011

Popular as Lord of Jade Land.

Jades Main Market - China and Japan
Valley of Rubies the mountainous Mogok.
Rubies Major Market Thailand, and India

Hard Wood
Pyinkado
Teak

The second famous hard

wood.
Forest in Moneywar and
Sagaing.

Teak-The most important forest

resource.
The majority of the worlds
remaining supply.

Myanmar Teak -$569

millions sale in 2010-2011

Marketing Mix For Myanmar

Product- Intangible Product or Pure Service(Hotel and Tourism)
Promotion
Advertise on Online and Print Media
Welcome to the Golden Land
Provide Package Tour to Historical Places, Natural Places,
Ethics Groups Places
Provide Normal Package Tour
Provide Seasonal Package Tour with special offer
Popular Festival Seasons
in April -water festival

in October -Lighting festival

Early Bill Payment example 10% discount

Free participating in Festivals especially, Water Festival, Ethics

Festivals

Prices
Reduce prices for Long-term trips

Placement

Through Agencies

Foreign Business Investors

Cheap labour salaries

Low rate of taxes currently

 Products
Natural resources Jade, Rubies, Teak, Minerals, Rubber, Gas
and Petroleum
Myanmar products- silk, rice, fisheries, handicrafts, teak
furniture, jade and rubies jewels
Price
Cheap raw materials
Affordable prices
Promotion
Trade Show (as an advertisement), print media, and on-line
media
Volume based discounts
Placement
Through retailers , wholesalers, agencies, and Joint Venturing,
and Joint Ownership

Business Opportunities

Myanmar is developing and opening up

Perfect time to invest right now in

Myanmar

Government Support

Little competition in most industries

Easy to get around problems

A lot of natural resources

Large population and accepting people

(easy to train)

Business Opportunities

Soon there will be 8 year tax exemptions

A lot of Singaporean firms have already invested in

Myanmar

Banks in Singapore has allowed the actual currency

exchange rate.

Tech parks are being built to facilitate foreign

companies.

Business Opportunities

Rubber Plantation

Travel Industry

A lot natural resources that can be used

Example: teak, jewelry, natural gas

Manufacturing as it is still a virgin industry

Strategic location: Between India and China

Ability to own foreign company wholly

without domestic help