Public Relations

and their
development in the
Internet
Presentation prepared by
Anna Egorova & Irina Sitnikova,
group 1408
 To launch a product
the marketer needs
to go through a
great series of
steps…

… not forgetting about

declaring his actions and
intentions to the public.

People should know about you and your produc

Journalists are the middleman
2 . 0 : Reaching your buyers directly
Publishing on the web is
easy.
Getting traffic is even
easier.

Traffic = Buyers.

You need great content to feed

your target audience and turn
surfers into buyers.

Questions to ask myself :

•Who are my readers?
•Where might I reach them?
•Why would they listen to me?
Have a story to tell. Make sure it’s
authentic. Use persona’s to improve it. Reach
out and tell your story. Then learn from the
feedback. Show them you are learning. And join
the conversation.
 Getting Smart With
Facebook
Facebook is a valuable social media tool for companies
that want to reach the following audiences:
•Consumers under the age of 30
•Females from any age group
•A specific subset of the population
Facebook’s demographic targeting allows
marketers to reach consumers according to sex,
age, keywords, education, workplace, relationship
status, and romantic interest (men or women). You
can also target all users of a particular
country, or more narrowly target by
state/province and city.
Trend to Watch : The older demographic is
becoming more of a force on the Facebook
platform
 How to Engage: Different
avenues for reaching core
audiences
•C re a te a n a d o n Fa ce b o o k
•D e ve lo p a n in te ra ctive a p p lica tio n
a ro u n d yo u r b ra n d ’ s se rvice a n d / o r
p ro d u ct
•W o rkin g w ith a Fa ce b o o k sa le s re p to
d e ve lo p a m o re ta ilo re d ca m p a ig n
•S p o n so re d sto rie s, w h ich sh o w u p in a
u se r’ s n e w s fe e d
•C re a te a b ra n d e d Fa ce b o o k p a g e

•Fa ce b o o k p o lls
 A blog is a pen.
A blog provides a direct voice from your company bridging
your mission inside the organization with the customers out
there.
ost with maximum immediacy
ilter and select relevant news
ngage yourself with customers and potential partners
ave days of work that would have been used to wait for your stuff to appear online
ake corrections and updates within one minute of you discovering an error
et indexed by Google within as little as 12-24 hours!
et your best news and headlines automatically re-published by other sites on the Internet
se the echo feature.
ell your stories
The True Cost of Bad Publicity
three of ways bad publicity can impact you online:
•SEO hijacking . One disgruntled customer with enough
free time can potentially taint your reputation through
the search engines
•Social media chatter . A bad PR day and a few hundred
people on Twitter holding your feet to the fire can
create the impression that there’s widespread
dissatisfaction with your company
•Poor reviews . Consumers have more power than ever to
tell others how they feel about your products and
services
The best ad in the world
Be successful using your PR tools !!!

Thank you for your attention !