Professional Documents
Culture Documents
Chapter 5
Ethics in
Business
Research
McGrawHill/Irwin
5-2
Learning Objectives
Understand
what issues are covered in research ethics
the goal of no harm for all research
activities and what constitutes no harm for
participant, researcher, and research
sponsor
5-3
Learning Objectives
differing ethical dilemmas and
responsibilities of researchers, sponsors,
and research assistants
role of ethical codes of conduct in
professional associations
5-4
Types of Ethical
Violations
Violating
Violating
disclosure
disclosure
agreements
agreements
Misrepresenting
Misrepresenting
results
results
Breaking
Breaking
confidentiality
confidentiality
Deceiving
Deceiving
participants
participants
Padded
Padded
invoices
invoices
Avoiding
Avoiding
legal
legal liability
liability
5-5
5-6
Ethical Approaches
Deontology
Ethical
Ethical
standards
standards
Ethical
Relativism
5-7
Ethical Approaches
How would you assess the P&G case using the
two ethical approaches?
Deontology
Ethical
Relativism
5-8
Ethical
Codes of Conduct
5-9
5-10
Ethical Treatment of
Participants
Explain
Explain study
study benefits
benefits
Explain
Explain participant
participant
rights
rights and
and protections
protections
Obtain
Obtain informed
informed
consent
consent
5-11
Components of
Informed Consent
Identify researchers
Describe survey topic
Describe target
sample
Identify sponsor
Describe purpose of
research
Promise anonymity
and confidentiality
Give good-faith
estimate of required
time commitment
State participation is
voluntary
State item-non
response is
acceptable
Ask for permission
5-12
Characteristics of
Informed Consent
Competence
Knowledge
Elements
Informed
Voluntary
5-13
Ethical Responsibilities
Special guidelines
apply to children!
Informed
consent means
parental
approval
5-14
Deception
Disguising
non-research
activities
Camouflaging
true research
objectives
5-15
Debriefing
Explain
Explain any
any deception
deception
Describe
Describe purpose
purpose
Share
Share results
results
Provide
Provide follow-up
follow-up
5-16
Participant Confidentiality
Obtain signed
nondisclosure
NonNondisclosure
disclosure of
of
data
data subsets
subsets
Restrict
Restrict
access
access to
to ID
ID
Minimize
Minimize
instruments
instruments
requiring
requiring ID
ID
Reveal only
with written
consent
5-17
Right to Privacy
Right
Right to
to refuse
refuse
Prior
Prior permission
permission to
to
interview
interview
Limit
Limit time
time required
required
5-18
Data Collection in
Cyberspace
Data
Mining
European
Union
5-19
Choice
Choice
Security
Security
Onward
Onward
Transfer
Transfer
Enforcement
Enforcement
Access
Access
Data
Data Integrity
Integrity
5-20
Confidentiality
Sponsor
Sponsor Nondisclosure
Nondisclosure
Purpose
Purpose Nondisclosure
Nondisclosure
Findings
Findings Nondisclosure
Nondisclosure
5-21
What to do if coerced?
Educate
on
purpose
Emphasize
fact-finding
role
Explain
problems
Terminate
relationship
5-22
Enforceable
Enforceable
Regulate
Regulate
Specify
Behavior
Protect
Protect
5-23
Key Terms
Code of ethics
Confidentiality
Debriefing
Deception
Ethics
Informed consent
Nondisclosure
Findings
Purpose
Sponsor
Right to privacy
Right to quality
Right to safety