You are on page 1of 41

Economy

History
Corporate

Governance

Ethics
VRIO
Industry

Analysis w/ Michael

Porter
Research & Development
Major Competitors
Financials

Bank Failures
Market volatility
Recession

1976 Apple Computer Inc. was


established
Founded by Steve Jobs, Steve Wozniak,
Ronald Wayne
Incorporated January 3, 1977
1980 Apple goes public for 4.6 million
shares
1985 Jobs resigns from Apple

1997 Jobs returns to Apple


2000 Jobs is named permanent CEO
After 30 years Apple drops the
Computer part from the corporate
name
Employs 20,000
Net worth of 84.5 billion

Board of Directors

CEO

Top Management

Bill Campbell- Chairman and former


CEO of Intuit Corp.
Millard Drexler- Chairman and CEO
of J. Crew
Albert Gore Jr.- Former Vice
President of the United States
Steve Jobs- CEO of Apple
Andrea Jung- Chairman and CEO of
Avon Products
Arthur D. Levinson, Ph. D.Chairman and CEO of Genentech
Dr. Eric Schmidt- CEO of Google
Jerry York- Chairman, President and

Apples Ethics consist of:


Responsibility to shareholders
Obligation to communities
Obligation to customers

core

competencies
distinctive competencies
four questions need to be
answered

Valuable?

Rare?

Costly to
Imitate?

Exploited by
Organization?

Competitive
Advantages

YES

YES

YES

YES

SUSTAINABLE

Threat of Entry
Supplier Power
Buyer Power
Degree of Rivalry
Threat of Substitutes

Economy
The next year presents many challenges for Apple to stay
profitable and grow their company
VRIO
Apple is a valuable organization that fosters innovation
and creativity in its employees and products
Research & Development
Sets the standard in every industry that it competes in
Succeeds in this area through their innovative ideas
Financials
The current stock price is no indicator of how valuable the
company is
Only competitor to post a net gain in 4th quarter sales

The common theme with apple is


innovation and success. Apple is not afraid to
be bold and try new things. Through their
failures they have learned, gained
perspective, and have taken on the next
challenge with the skill and experience of a
seasoned artist. Apple has survived hard
times before and has brought itself back from
the brink of oblivion to become a company
that no one can imitate. The portfolio of
achievements that Apple has amassed is
prodigious and virtually unattainable for most
companies. As long as the company keeps an
open mind towards new products and services
with a healthy dose of (you guessed it)

http://archive.mailtribune.com/archive/2005/0930/biz/stories/04biz.
htm
http://www.apple.com/pr/bios/bod.html
http://apple20.blogs.fortune.cnn.com/2008/01/29/beyond-theincredible-shrinking-ipod-market/
http://asia.cnet.com/reviews/notebooks/0,39050495,62044663,00.
htm
http://business.timesonline.co.uk/tol/business/industry_sectors/tel
ecoms/article2469114.ece
http://blog.wired.com/music/2008/05/ipod-loses-mark.html
http://library.corporateir.net/library/10/107/107357/items/315133/AAPL_10K_FY08.pdf
http://marketshare.hitslink.com/report.aspx?qprid=8
http://media.corporateir.net/media_files/irol/10/107357/corpGov/AAPL_BCPolicy_0108.p
df
http://news.cnet.com/Dells-dilemma--its-about-pricing/21001003_3-5926477.html
http://news.cnet.com/Microsofts-Zune-to-rival-Apples-iPod/21001041_3-6097196.html

http://planningskills.com/askdan/13.php
http://tech.yahoo.com/blogs/yoon/278
http://www.appleinsider.com/articles/07/07/18/apples_u_s_mac_market_s
hare_rises_to_5_6_percent_in_q2.html
http://www.canalys.com/about/index.htm
http://www.chinapost.com.tw/business/americas/2008/02/28/144868/Nokia
-Samsung.htm
http://www.conference-board.org/economics/ConsumerConfidence.cfm
http://www.ethicalcorp.com/content.asp?ContentID=5485&ContTypeID=46
http://www.greenpeace.org/usa/news/iphone-s-hazardous-chemicals
http://www.guardian.co.uk/business/feedarticle/7993658
http://www.reghardware.co.uk/2008/01/24/sa_q4_phone_figures/
http://www.intomobile.com/2008/11/09/apple-takes-2nd-in-smartphonemarket-share-but-q4-looking-good-for-rim.html
http://www.mobileburn.com/news.jsp?Id=5572

http://www.npd.com/corpServlet?nextpage=corp_welcome.html
ipod/story.aspx?guid={7DE03AA8-D840-4B9D-A5F71EC9DF7A7A03}&dateid=39742.7021087847-941292824
http://media.corporate-ir.net/media_files/IROL/10/1073 57/AAPL_10K_ FY08.pdf
http://media.corporateir.net/media_files/irol/10/107357/Corporate_Governance_G
uidelines.pdf
http://www.marketwatch.com/news/story/apple-profit-rises-26-iphone/story.aspx?
guid={9EC1113C-531A-43AE-861A-146A6655D651}
http://www.marketwatch.com/news/story/more-weakness-wake-bestbuy/story.aspx?guid={0CDFBAD1-F541-45F3-A0E9E3CB1C90E005}&dist=TQP_Mod_mktwN
http://www.marketwatch.com/news/story/Samsung-takes-No1-spot-US/story.aspx?
guid={CEDC997F-F9A4-4D23-9318-E31150D1F81A}&dist=hplatest
http://www.marketwatch.com/tools/quotes/news.asp?
doctype=806&nx=39743.3287106482941358504&property=sid&value=806&symb=AAPL
http://www.marketwatch.com/news/story/apple-earnings-climb-26http://www.nytimes.com/2006/04/13/technology/13pogue.html
http://www.redherring.com/Home/25259
Apple presentation/website

You might also like