e-STATION

Presented by:
Vishal Kumar Singh
Gaurav Kumar
Vineet Chaudhary
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• If you would like to buy a
Personal Computer & LCD TV.
What will u do?
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 Our product
• Product name-: e-STATION
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• Product detail- LCD TV with inbuilt
desktop pc
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• Company LOGO-
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 Product specification
• 26” LCD TV with HD.
• Inbuilt desktop computer
• Split screen.
• Wireless keyboard & mouse
• Inbuilt graphics accelerator for gaming
experience
• WiFi
• USB 2.0 connectivity
• 1 year after sales warranty
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LCD TV Configuration
– 26-inch
– 66 cms LCD TV
– Response Time 8 ms
– 20000:1 Super Contrast Ratio
– 16.2 Million Display Colours
– 500 cd/m2 brightness
– Digital Comb Filter
– HD Ready
 Desktop Configuration
C o m p o n e n t B ra n d M o d e l/ D e ta
Motherboard Intel Intel Desktop Mother
il
Board DG31PR
CPU (Processors) Intel Core 2 Duo 2.93GHz
Processor
Memory (RAM) kingston 3GB DDR2 Laptop Ram
Hard Disk Drive Intel 250GB SATA HDD SEGATE
Keyboard Logitech wireless K340
Mouse Logitech cordless mini optical
mouse
Display Card ATI Radeon 7000 64 MB DDR
with TV out
DVD ROM SONY SONY 16 X DVD WRITER
WRITING SPEEDS MAX 4X
DOUBLE
 Positioning
TAG LINE-“Entertainment edge


REDEFINED ”
• First ever concept of LCD with built in
PC.
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• Available in different colors.
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• Affordable price.
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 What SEGMENT to be
targeted
• High & middle income group
• Across NCR region
• Offices, universities & personal user
• LCD buyers
• Game freaks
• All age group excluding infants
 Assembling expenses
• Components of LCD TV – Rs.13,500
• Components of DESKTOP PC –
Rs.10,000
• Misc expenses - 500
• Other expenses – Rs.3,000
• Total Assembling cost – Rs.27,000
 Pricing Details
• Manufacturing cost – Rs.27,000
• Distributor Price- Rs.35,000
• Discount on distributor price- upto
6%
• Net price – Rs 37,990
• Net Profit - RS 4000-6000
• Above quoted prices are inclusive of
all taxes.
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 Promotion budget
• Advertizing budget- 11.5Lakh
-Hoardings budget- 4lakh

-Local cable tv add budget – 2lakh

-Leaflet & pamphlet – 1,00,000 units

-Newspaper advertisement – 3lakh

-Stall display within NCR malls -2lakh

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 Expenses/month
• OFFICE EXPENSES- 2.08Lakh
-Rent – Rs 40,000

-Other expenses – 10,000

-Salary – 1,58,000

• FACTORY OVERHEAD- 1.6Lakh

- Rent – 50,000
- Other expenses – 16,000
- Wages – 94,000
 Contd..
• WAREHOUSE EXPENSES- 1Lakh
- Rent – 75,000
- Other expenses – 25,000
 FORECASTING
• Manufacturing for 1st month(units) – 400
approx.
• Material cost/unit – Rs.27,000
• 400x27,000 = Rs.1,08,00,000
• TOTAL EXPENSES
 1,08,00,000 + 2,08,000 +1,60,000
+1,00,000 +1,00,000 = 1,13,68,000*


 *(MATERIAL COST + OFFICE EXPENSE +

FACTORY OVERHEAD + WAREHOUSE
EXPENSE + ADVERTISEMENT EXPENSE)
 PROFIT
• As per the distribution channel in NCR we
assume that we will be able to achieve
the sale 325 units of the product in the
market
• So the total revenue generated by the sales,
 325x35,000 = Rs.1,13,75,000
 (where 35,000 is the price offered to
distributor by the company)
• TOTAL COST INCURRED in the production of
units in first month i.e. Rs.1,13,68,000
• So the cash inflow and out flow of the
company are more or less same.
 CONCLUSION
• As soon as the product will be well
accepted and get familiar among
the consumer, this will lead to the
increase in sales figure as well as in
profit.
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