Professional Documents
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Apple
DIKSHA MAHAJAN
NIDHI KUMAR
PRANATI GOSWAMI
PALLAVI MISHRA
SHWETA AGARWAL
VARUN DAVE
About Apple
During 1970s, computers were used by Governments or Large
Companies and were mostly handled by specialists
The notion that computers can be used for individual use was
unimaginable
Apple Computer, Inc was founded in 1976 by Steve Jobs, Steve
Wozniak and Robert Wayne with a goal to create computers
that supported and fostered individual work
Their aim was to reduce complexity to make potential
customers fall in love with the computer
Current Issue
Beyond Fashion
No compromise between
simplicity of use and
functionality
Excellence in
Execution
Platform
Strategy
Beautiful
Products
SWOT
Radical changes to bring back the Apple way Stopping licensing, closing 2
divisions, eliminating 70% of new projects, changing distribution system
Working intimately with manufacturers and being completely attuned to
customers
2. Platform Strategy
Benefit to company Resources and time saved, efficient, reliable, low cost, reusability
Benefit to customer More stable and reliable design, less repair and
maintenance, repeat customers face less training time
4. Beautiful Products
Moving to retail format when Dells web based selling was being
praised
Way forward
It was Steve Jobs ability to see the incredible
possibilities of technology that drove Apple to
create such wonderful products
When it came to deciding which new directions for
the company to develop, Apple had a committee of
one: Steve Jobs
Apple will need to adapt now and should try to
expand to newer segments as it has done before
To succeed going forward, they will need to
develop a new model for success and innovate
more broadly
Apples approach has worked magnificently in the
past, but, there is no guarantee that it will succeed
in the future!
Thank You