Professional Documents
Culture Documents
Industry
Presented by Group
4
Aftab Ali
Harsh Melwani
Japjeev Singh
Khevna Dagli
Prithveeraj Whabi
Sana Khan
Vishal Vyas
Zain Khan
INTRODUCTION
Television is commercially available since the
late 1920s.
The television set has become common-place in
homes, businesses and institutions.
Television employed a combination of optical,
mechanical and electronic technologies to
capture, transmit and display a visual image.
Telecommunication medium for transmitting and
receiving moving images that can be
monochrome or colored, with accompanying
sound.
Indian TV history
1920
Indian TV history
1980
Indian TV history
2000
Indian TV history
2005
Popular brands
Reputed Company.
Is an industrial multinational
company based in India.
Japanese Multi-National.
Leading manufacturers of
electronics.
Market Strategies
Sony:
Make believe
Television Redefined
Smart TV
Videocon: Imagine
Others; 22
Videocon Industries; 36.02
Panasonic; 1.5
Philips Electronics India; 2.32
Mirc Electronics; 5.3
Samsung India Electronics; 15.86
LG Electronics; 18.38
2006
2010
2007
2011
2008
2009
Segment Structure
The color television market in India is divided
into 6 segments:
LED
LCD
Sizes from 15 to 55 inches.
Lower costs and varied sizes.
Price ranging from Rs.15,000 1,25,000
Ultra slim
Compact CRT
20% slimmer than conventional.
Price ranging from Rs.7,000 15,000
Flat
Budget TV
Conventional
with
feel
of
elegancy due to flat screen
Price ranging from Rs.6,00010,000
Conventional
Normal TV
Price ranging from Rs.5,000-8000
Inferior Price band
3D Television
3 dimensional television
Price ranging 1,00,000 - 6,00,000
Included ethernet, usb, bluetooth
and wifi.
Smart Television
IP Television
3D Television
Water-Proof Television
Kitchen Television
Profit making
Maximum Sales
Innovation
Customer satisfaction
Corporate image
CHALLENGES
Fragmentation of Capacity - not able to
achieve economies of scale
Logistics
Market Penetration
Affordable /Competitive Pricing
Thank You.