Professional Documents
Culture Documents
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• Topic:
Pizza Hut (pēt'sə h^t)
•
Members:
» Adnan Khan
» Mujahid Hussain
» Naveed Saeed
» Shahzad Tahir
» Zartashia Arshad
»
ATTENTION…..
The Product you are about to see is not suitable
for those who find pizzas tempting
Or are feeling hungry……..!!!
SEE…… AT YOUR OWN RISK……!!!!!
HISTORY
?
HIGH
MARKET GROWTH RATE
Dipping' Strips
LOW HIGH
MARKET SHARE
Fun Facts in Pizza Hut
History
• We are P.E.A.R.L.S
§ PASSION for excellence in Doing everything
§ EXECUTE with positive energy and need
§ ACCOUNTABLE for growth in customer satisfaction
§ RECOGNIZE the achievement of others and have fun doing it
§ LISTEN and more importantly, respond to the voice of the
customer.
COMPETITORS
Globally Locally
Shakey Pizza since 1959 Chief Burger
Domino Pizza Pak Bakers
Pizza INN
Sponsorships
• In 2000, Pizza Hut was a part-time sponsor of Galaxy
Motorsports
• Pizza Hut was the shirt sponsor of English Football Club
• In 2005, Pizza Hut sponsored “The Simpsons” on
Channel 4
• In March 2007, Pizza Hut partnered with Verizon Wireless
to offer a free LG mobile phone with the purchase of
a Cheesy Bites Pizza.
• 2007-08 Pizza Hut is a sponsor of the Newcastle Vipers
ice hockey team for the season in the UK
SWOT ANALYSIS
•Strengths
•Weaknesses
•Opportunities
•Threats
SWOT ANALYSIS
•Strengths
•Weaknesses
•Opportunities
•Threats
SWOT ANALYSIS
•Strengths
•Weaknesses
•Opportunities
•Threats
SWOT ANALYSIS
•Strengths
•Weaknesses
•Opportunities
•Threats
MARKETING STRATEGY
• Be C.H.A.M.P.S
(Cleanliness, Hospitality, Accuracy, Maintenance,
Product quality and Speed)
•
• You will Find 3F’s at Pizza Hut
( Fun, Friendly and Familiarity)
MARKET SHARE
MARKET SHARE
OTHERS 32%
PIZZA HUT
PIZZA HUT 48% DOMINO'S
OTHERS
DOMINO'S 20%
SEGMENTATION
• Segmentation is:
• Identifying portions in market different from
one another.
• Geographic segmentation
• Psychographic segmentation
• Target market:
– Target market is X and Y generation
– Generation with a "spend now, pay later"
attitude
• College graduates:
Spending habits of college freshmen also indicates
a high percentage of money being spent on non-
essential items
POSITIONING
Four P ’ s Variety:
Large Variety of Taste
e.g. Cheesy Bites, Stuffed Crust, Hand-
•Product
Tossed, Thin 'N Crispy, Bigfoot etc…
•Price
Quality:
•Promotion
A large number of Market share is with
•Place Pizza Hut Only Because of their High
Quality Pizza
•
MARKETING MIX
Four P ’ s Design:
Always Round Pizza
•Product Features:
•Price Each Variety is Grouped on different
Tastes.
•Promotion
•Place Packaging:
delivery through Hot Oven in Boxes
MARKETING MIX