The people who are

crazy enough to think

they can change the
world are the ones who
do.

CONTENTS

Brief Intro

14 Leadership Lessons of Steve Jobs

Conclusions

BRIEF INTRO

Steve Jobss Personality

Passion to make it happen

Intensity
Extreme Emotionalism
Petulance
Impatience
Entrepreneurial attitude (Imp Creation Apple Company)

Apple Integration of Imagination with technology

and business
While developing Apple as the Worlds Most
Valuable Brand, he transformed Seven Industries Personal computing, Animated movies, Music,
Phones, Tablet computing, Retail stores, and Digital
publishing.

14 Leadership Lessons of Steve Jobs

Focus
Simplify
Take Responsibility
End to End
When Behind,
Leapfrog
Put Products Before
Profits
Dont be a Slave To
Focus Groups
Bend Reality

Impute

Push for Perfection

Tolerate Only A Players

Engage Face to Face

Know Both the Big Picture and the

Details

Combine the Humanities with the

Sciences

Stay Hungry, Stay Foolish

Leadership Lessons of Steve Jobs

Focus

Analysis of Products and Consumers

Focus primarily resided on Deciding what
not to do before deciding what to do
Enlisting of things to do based on priority
Filter out distractions
Commitment Focus Considered
company problems before personal, legal or
health issues.
Comparison with Microsoft

Leadership Lessons of Steve Jobs

Simplify

Apples first Marketing brochure declared

Simplicity is the ultimate sophistication
Simplify To eliminate unnecessary
components.
Compared with Microsoft - more user
friendly due to simplicity in the product
Understanding the role each element
played & integrate simplicity with cost
effectiveness

Take Responsibility End to End

No third party intervention Providing end

to end solutions makes it simpler, reduces
glitches and takes less time
Google & Microsoft provided only software
solutions. Integrating with third party
hardware.
I-Cloud all data gets accumulated. In case
of theft/ lost/ broken, all data can be
retrieved on the single click.

Leadership Lessons of Steve

Jobs

When Behind, Leapfrog

When behind, never try to catch up the

already existing, you should always try to
leapfrog it
I- Tunes One stop solution for music,
videos, photos, contacts etc
If we dont cannibalize ourselves, someone
else will- from I Pod to I Phone

Leadership Lessons of Steve

Jobs

Put Products Before Profits

Dont Compromise : Focus on making the product as

innovative as you can and then the profits will follow
Consider Innovation & Design above the Price , Profit
and Marketing (Eg. John Sculley ran Apple 1983
1993 The period of Fall of Apple brand)

Dont be a Slave To Focus Groups

Always have a Master Attitude Always try to

innovate something that is not on the page yet , and
the world will follow you. Customer dont know what
they want until we show them.
Always consider Intuition more powerful than intellect
intuition about the desires of the customers

Leadership Lessons of Steve

Jobs

Bend Reality

Always have Can Make it Happen attitude. You

can always achieve the Impossible if you never
treat it as an Impossible one
Breakout

Game
Booting up of computer made faster
Corning Gorilla Glass

Impute

Attributes of how the product is presented and

packaged tends to make an impact. Eg. People
judge a book by its cover.
Design of a product imputes a signal rather than
its functional attributes.

Leadership Lessons of Steve

Jobs

Push for Perfection

Always Carve for Perfection when you are putting so much

efforts to launch it.
Toy

Story rewrote the story

I Phone launch re designed the display

Perfection should also be applicable to the parts which are

unseen. Eg. A true craftman uses a good piece of wood at
the back of a cabinet against the wall.

Tolerate Only A Players

Working only with the best people tends to the best product
in the world.
Cushioning the employee with gentle and kind words might
not help in taking the best out of him.
By expecting them to do great things, you can get them to
do great things

Leadership Lessons of Steve

Jobs

Engage Face to Face

Face to face discussions brings out the best of

creativity than by discussions through Email or
Messaging.
Pixar

building

Person with clear thoughts can always speak more

than that on presentation slides.

Know Both the Big Picture and the Details

When working on a particular product, you should

have the vision of the bigger future picture and at
the same time work on its tiniest aspect of the
product.
Journey

from the need of digital hub to cloud with servers.

Leadership Lessons of Steve

Jobs

Combine the Humanities with the Sciences

Interconnection of different field together i.e Humanities to

Science, Creativity to Technology and Arts to Engineering
along with applied Imagination always gives a creative edge
for any future development to your product.
Vision

of turning Textbooks into artistic creation

Magical tools for digital photography.

Stay Hungry, Stay Foolish.

No matter how successful the company becomes or how

successful the product becomes , you should always have
the hunger for the new innovation
No matter how knowledgeable person you become with
time, you should always stay foolish to learn new things
every day.

CONCLUSIONS

You should always follow your natural instinct

You should always chase your dreams

however foolish they might sound to others

If you really think you can make a difference

and are ready to take a tough path for the
same, you eventually will.

THINK DIFFERENT!!!

THANK
YOU

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