Are We Living In A

Fast-food World?
 Fast food is the term given to food that can be
prepared and served very quickly.
 While any meal with low preparation time can be
considered to be fast food, typically the term refers to
food sold in a restaurant or store with low quality
preparation and served to the customer in a packaged
form for take-out/take-away.

Ooops!!!
What Is Fast Food?
• The concept of ready-cooked food for sale is closely
connected with urban development.
• In Ancient Rome cities had street stands that sold
bread and wine.
• A fixture of East Asian cities is the noodle shop.
• Popular Indian fast food dishes include vada pav,
panipuri and dahi vada.
• In the French-speaking nations of West Africa,
roadside stands in and around the larger cities
continue to sell—as they have done for generations
—a range of ready-to-eat, chargrilled
 meat sticks known locally as brochettes.

We Are Not New?

• Fast food outlets are take-away or take-out
providers, often with a "drive-through" service
which allows customers to order and pick up
food from their cars.
• But most also have a seating area in which
customers can eat the food on the premises.
Common fast food items are , sandwiches
hamburgers, fried chicken, French fries,
chicken nuggets, tacos, pizza, hot dogs, and ice
cream.
•
• In 2006, the global fast food market grew by 4.8% and
reached a value of 102.4 billion and a volume of 80.3
billion transactions.
• In India alone the fast food industry is growing by 40% a
year. McDonald's is located in 120 countries and on 6
continents and operates over 31,000 restaurants
worldwide.KFC is located in 25 countries. Subway has
29,186 restaurants located in 86 countries, Pizza Hut is
located in 26 countries, Taco Bell has 278 restaurants
located in 12 countries besides the United States.

Globalizat
• India’s fast food industry is growing by 40% a year.
The multinational segment of Indian fast food
industry is up to Rs. 6 billion, a figure expected to
zoom to Rs.100 billion by 2010.Because of the
availability of raw material for fast food,Global
chains are flooding into the country.

I want Burger

Fast Food Industry In India

• Dominated by McDonalds having more than 100
outlets.
• Domino’s pizza is present in around 120 locations.
• Pizza hut is also catching up and it has planned to
establish 200 outlets at the end of 2010.
• Subways have established around 49 outlets.
• Nirulas is established at Delhi and Noida only.
However, it claims to cater 50,000 guests every day.

ev e r ywhere
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Market size
Major Players
• Gender roles
• Customer sophistication and
confidence
• Paucity of time
• Double income group
• Working women
• Large population
• Relaxation in rules and regulations
• Menu diversification

Reason For Emergence

• Social and cultural implications
of Indians switching to western
breakfast food.
• Emphasis on the usage of bio-
degradable products
• Retrenchment of employees
• Profit repatriation
•

Challenges For The Industry

• Marketing to children's
• Low level customer commitment
• Value added technology services
• Attracting different segments of
the market

Trends In Indian Market

• KFC Corporation, or KFC, founded and also known
as Kentucky Fried Chicken, is a chain of fast food
restaurants based in Louisville, Kentucky.
• KFC primarily sells chicken in form of pieces, wraps,
salads and sandwiches. While its primary focus is
fried chicken, KFC also offers a line of roasted
chicken products, side dishes and desserts

Kentucky Fried Chicken

• KFC's secret recipe • The many sales of KFC
lead to a confusing
• Name recognition and corporate direction.
reputation • KFC has a long time to
• PepsiCo's success with market with new
the management of products
fast food chains • Conflicting cultures of
KFC and Pepsi Co.
• Traditional employee 
loyalty Weaknesses


• Improving operating
efficiencies by
reducing overhead
and
• other operating costs
can directly affect
operating profit.
 Strengths
• No Defined Target
Market.
• Health Conscious
Consumers.
• Increased Start Up
Costs.
•

Problems
• Domino's Pizza is one of the biggest and fastest
growing international food joints in South Asia. The
very first Domino's Pizza outlet in India opened in
Jan, 1996 at New Delhi. Today, Domino's Pizza
India has become a wide network of Pizza delivery
and food chain. There are close to 220 outlets in 42
cities of India and the brand is the top most among
the food delivery business.

Domino’s
• Promotional and Advertisement Campaigns(Coupons
and discounts)
• The '30 Minutes' Promise
• Use of Technology(Digital interactive Television,
Internet on the PC, Mobile telephony)
• Premium Pricing Strategy
• Indian fast food industry and entry of multinational
players
• Distribution strategies of fast food chains in India

Market Strategies
• McDonald's is the leading global
foodservice retailer with more
than 31,000 local restaurants
serving more than 58 million
people in 118 countries each day.
• More than 75% of McDonald's
restaurants worldwide are owned
and operated by independent
local men and women
• To date, McDonald's has used 23
different slogans in United States
advertising, as well as a few other
slogans for select countries and
regions

MC Donald’s
• Each day, 1 in 4 Americans visits a fast food restaurant
 In 1972, 3 billion a year was spent on fast food - today more
than $110 billion is spent.
• McDonald's feeds more than 46 million people a day - more than
the entire population of Spain.
• French fries are the most eaten vegetable in America.
• You would have to walk for seven hours straight to burn off a
Super Sized Coke, fry and Big Mac.S
• Only seven items on McDonald's entire menu contain no sugar.
• Willard Scott was the first Ronald McDonald - he was fired for
being too fat.
• McDonald's distributes more toys per year than Toys-R-Us.
• McDonald's operates more than 30,000 restaurants in more then
100 countries on 6 continents.
• Before most children can speak they can recognize McDonald's.
• McDonald's represents 43% of total U.S. fast food market.
•

Some Facts About

• Tran’s fats which are commonly found in fast food
have been shown in many tests to have a
negative health effect on the body.
• The fast food consumption has been shown to
increase calorie intake, promote weight gain,
and elevate risk for diabetes. The
Centers for Disease Control and Prevention
ranked obesity as the number one health threat
for Americans in 2004. It is the second leading
cause of preventable death in the United States
and results in 400,000 deaths each year.
•

Health Issues
• Singapore: according to Health Promotion Board
statistics, the obesity levels are increasing.
• major cause of heart disease, diabetes and some cancers.
Worldwide, about 22 million children under age five
are estimated to be obese or overweight.
• face an increase risk of developing insulin resistance; risk
factor for type 2 diabetes High sodium intake (French
Fries) is associated with higher blood pressure.
• Foods containing sugars and starches can promote tooth
decay. These bacteria use sugars and starches to
produce the acid that causes tooth decay
•

Effects of unhealthy fast food

• Keep portion sizes small
• GO GREEN–order a side salad with your sandwich
instead of fries
• eat fruits and vegetables, in which they are rich in
potassium and may help decrease blood pressure.
(eg. Coleslaw)
• USE LESS DRESSING–Avoid using all the salad
dressing packet, this can cut calories & fat!
• Choose foods with less amount of salts.
•

Healthy consumption of fast food

 WE Conclude…
• fast food chains do offer healthy choices on their
menus, though some are unhealthy (eg. Fries), and
the choice lies in the hand of consumers, hence we
have to choose wisely
 So What's your Choice ..
 Any fast food
 OR
 Healthy Fast food