Professional Documents
Culture Documents
Companys Vision
From Harvard Business Review article Building Your
Companys Vision
James C. Collins and Jerry I. Porras
September-October 1996
A well-conceived
vision consists of two
major components:
core ideology and
envisioned future.
The core ideology is
strategy.
It
people;
they have to be predisposed to share your core
values and purpose, or let them go elsewhere.
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probability of success,
but the organization must believe that it
can reach the goal anyway.
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