Alcom Group Task

Members
Anuj Garg - 15P187

Task 1
To benchmark alumni committee events of MDI with IIM-B,C and
FMS

Events at a glance
MDI
Starting this year
: 20 year meet
(alumni night)
Flagship Event- !
10 year meet
( alumni night)
Others1.) Regional
Alumni Meet
2.) National
Alumni Meet
3.) Guftugu
Coffee meets

IIM-B

IIM-C

FMS

Flagship EventAnusmaran
(global alumni
meet, covers 19
cities across
globe and 1500+
participation )
Others1.) Shaurya
(Annual Alumni
Student Sports
Meet)
2.) First
stride(Sector
specific
knowledge
session)
3.) Twaran,(5k
Run)
4.) Coffee With

Flagship EventAnusmaran
(global alumni
meet, covers 19
cities across
globe and 1500+
participation )
Others1.) Shaurya
(Annual Alumni
Student Sports
Meet)
2.) First
stride(Sector
specific
knowledge
session)
3.) Twaran,(5k
Run)
4.) Coffee With

Flagship EventAnusmaran
(global alumni
meet, covers 19
cities across
globe and 1500+
participation )
Others1.) Shaurya
(Annual Alumni
Student Sports
Meet)
2.) First
stride(Sector
specific
knowledge
session)
3.) Twaran,(5k
Run)
4.) Coffee With

Interviews

MDI

IIM-B

Interviews

IIM-C

FMS

Summary

Task 2
How to get sponsorship for Alumni events

Start up window
What is start
up window?

How to raise
fund ?

1-2 hour
window for
start-up
exhibition

A new event
during
alumni night

Charging
startups
accordingly

Incentive to
startups
would be to
a platform
for raising
funds/discus
sing ideas

When will it
happen?

What is the
incentive for
start ups?

Season Sponsor
Year long association with MDI
and all Alum specific events
Brand publicity on MDI site and Alum Portal.
Publication in the Online magazine
Brand placement + Link to your Web/Social
pages on all emails and Social Media blasts
for event publicity

MDI FB page
following: 7200+

Alum Network:
3000+ distinguished
alumni and counting

Magazine
subscription +
Social Media reach
for all events:
1200+

Total Footfall of
Students and Alums
for all events: 900+

Event Sponsor
20 year/10 year/National
Meet/Regional Meet/ Guftugu
Brand
Publicity for
the event on
Social Media
blasts and
Online
Magazine

Banner space
for the specific
events + All
Alumni talks

Brand
presence in
front of
industry
leaders from
top firms
across the
country

Corporate Sponsor
Chance to interact with
the leaders and managers
of tomorrow

Branding and
banner space
for all
Corporate
talks and the
workshop

Associati
on with
GD/PI
worksho
ps

Special
mention with
logo and web
page details
in the Online
magazine

Guftugu
Partners

Refreshment Partners
Brand visibility across cities like Bangalore,
Mumbai, Chennai, Hyderabad

Social Media promotion before event +

Publication on Online Magazine post event

Increased brand awareness among an audience

with serious organisational spending power