Entertainment and Media

Industry in India
Presented By:Sourabh
Shrivastava
Tanaya Shrivastava
Vaibhav Tiwari

Entertainment and Media

Introduction
Entertainment Industry in India has
registered an explosive growth in last two
decades making it one of the fastest growing
Industries in India.
From a single state owned channel,
Doordarshan in the 1990s there are more
than 400 active channels in the country
world wide.

 India is among the top 15 countries in the

Entertainment and Media Industry by size,
and is projected to be the fastest growing
among even them.
Also the rising rate of investments by the
private sector and foreign media and
entertainment (M&E) majors have improved
India's entertainment infrastructure to a great
extent.

Revenue Generated By Industry

 The Media and Entertainment Industry

consists of many different segments
such as :a) Television
b) Print
c) Films

It also includes smaller segments like:a)

b)
c)
d)
e)
f)
g)

Radio
Music
OOH
Animation
Gaming
Visual effects (VFX)
Internet advertising

Revenue Contribution

Key Pillars for Growth

Television Industry

 Television is one of the major mass media of

India and is a huge industry and has
thousands of programs in all the states of
India.
Today India boasts of being the third largest
television market in the world.

 The small screen has produced numerous

celebrities of their own kind some even
attaining national fame.
TV soaps are extremely popular with
housewives as well as working women.
Approximately half of all Indian households
own a television.

 Television first came to India in the form of

Doordarshan (DD) on Sept 15, 1959.
Doordarshan is the National Television
Network of India and also one of the largest
broadcasting organizations in the world.

Growth in India

Print Industry

 Indian print industry is growing strong and is

expected to grow similarly.
Print industry in India is the world's second
largest with over 90 million copies in
circulation daily after China with 130
million copies in circulation daily.

 Much of the entertainment and media

segments are now focusing on growth in
regional areas and smaller towns.
Regional papers give advertisers access to
localized populations and their niche target
audience.
Newspapers have realized value and have
gone one step further and have launched area
specific newspapers.

 The major challenge faced by this segment

of media and entertainment industry is
newsprint which continues to threaten
profitability.
Newsprint forms a major component of the
cost of publishing a newspaper.
It is roughly 40 -50 percent of the total cost.

Radio Industry

 Radio broadcasting in India started in British

India in 1923 with the Radio Club of
Bombay.
All India Radio (AIR) was established in
1936 which is one of the largest radio
networks in the world including the AIR FM.
AM, FM and even Satellite Radio have made
a huge impact on the Industry in India.

 Famous stations are Radio Mirchi has

maintained a lead position in most cities it
operates in and other channels like Radio
City, Red FM, Big FM, Fever, Radio One
have also been able to get significant
traction.
Till 1990 Indian economy was closed, no
private player was allowed to enter and
Akashwani has the sole responsibility to
cater to the wide and culturally diverse
Indian consumer base.

 Then, Ministry of Information and

broadcasting is planning to release additional
frequencies in all markets.
One of the major reasons for such an interest
in the industry is the increased profitability.

Film Industry

 Films are the most important form of

entertainment in India.
Film industry in India is among the largest in
the world in terms of films produced
(approximately 800) in different languages
which include films in Hindi, Bengali, Tamil,
Telegu, Punjabi and Malayalam.

 Approximately twenty-three million Indians

go to see a film every day.
India has a National Film Development
Corporation (NFDC) which finances some
films. A few film makers, who would find it
hard to obtain finance from the regular
sources, have been financed by the NFDC.

Growth of Film Industry

Top Ten Players Of Entertainment And

Media Industry

Thank You