Professional Documents
Culture Documents
DILEEP . M
INTRODUCTION
April 1st ,1976 - Founded
Ø VERSIONS
o Apple 1
o Apple 2
o LISA [1983]
o MACINTOSH
[1984]
ØAdopted Buddhism
Ø Attractiveness
Ø Varied Products
Ø Complete Solutions
Ø Consistency
STRATAGIES
FINANCE
R E
TU
F U
H R
N T
SE
P R E
MARKETING
S T
PA
Past
üApple was under immense pressure from
rival Microsoft and in 1996 posted
billions of dollars in losses.
Future strategies
C URRE N T TO P RUM OR S
üiPhone Nano
RECRUITMENT PROCESS
ØIt includes:
oWeb-based product familiarity access
oCustomer relations
o
oProduct information
R&D
üNiche market
üInnovations in communication
&entertainment
üInteresting developments
•
PatePatents
• i phone patent granted in
2008