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DILEEP . M
INTRODUCTION
April 1st ,1976 - Founded

January 3rd ,1977 - Incorporated


Headquarters - Cupertino, California
Co-founders - Steve Jobs, Steve Wojniak
CEO - Steve jobs
Industry - Computer software, computer hardware,
consumer electronics.
Initially started in a small garage
Ø Apple, World’s No. 1 Innovative
Company

Ø Revenue - US$ 42.91 Billion

Ø VERSIONS

o Apple 1

o Apple 2

o LISA [1983]

o MACINTOSH
[1984]

Ø Apple Computer Inc. → Apple Inc.


[Jan 9, 2007]
Vision & Mission
Vision making a contribution to the world
by making tools for the mind that advance
humankind

Apple mission –Apple will be a leader in


providing simple, powerful, high,quality
information product and services for
people who learn, communicate, and
create .
LEADER - PROFILE
ØBorn on Feb . 24 th 1955

ØHis parents are Steven


Clara

ØAdopted Buddhism

Ødropped out from studie


economic condition ’ s

ØJob ’ s later stated – if I


never
dropped in on that si
course
in college , the mac w
never
Power struggle
✦Jobswas fired in 1985
by the board of
directors, but after
three unsuccessful
CEOs throughout the
early-mid 90s, was
brought back in 1997
and assumed the
position of interim
CEO.
General strategies
General strategies
Ø New Innovations

Ø Attractiveness

Ø Varied Products

Ø Complete Solutions

Ø A Store Just for Apple


Ø Consistency
STRATAGIES
FINANCE
R E
TU
F U
H R
N T
SE
P R E
MARKETING
S T
PA
Past
üApple was under immense pressure from
rival Microsoft and in 1996 posted
billions of dollars in losses.

üReleased on July 26, 1997, Mac OS 8


brought the first native PowerPC
operating system to the Macs. The
interface was upgraded to platinum
look.
a
üThink different concept emerged in
oct1997 with a very different chip,
very different store a different
manufacturing factory.
üThe first in a long line of sleek Apple
laptops. The Powerbook G3 was
head of its class for design when it
was released in '98.
üTaking the lead from the iMac Apple
announced the iBook (clamshell) in
July 1999.
iMac is Born
✦ Jobs first recreated
desktop, combining
the monitor and
CPU into one
✦ Sold over one million
units a year
✦ Introduced Apple’s
new emphasis on
design.
Mac OS X

✦ Jobs also created an entirely new


operating system
✦ Wanted to emphasize the “digital
lifestyle”
present
iPod
✦ Introduced on
October 23, 2001
✦ 5GB hard drive;
1000 songs
✦ Apple had already
registered the
name for a group
of internet kiosks
that were never
implemented
Apple, Inc.
The best way to experience the
web, email, photos, and video.

It’s hard to believe we could fit


so many great ideas into
something so thin

Right now, iPad can run almost


140,000 of the apps on the App
Store.
Revenue ▲US$42.91 billion (FY 2009)

Operating income ▲$ 11.74 billion (FY 2009)

Net income ▲$ 8.24 billion (FY 2009)

AUM ▲$26.83 billion (FY 2009)

Total assets ▲$47.50 billion (FY 2009)

Total equity ▲$31.64 billion (FY 2009)

Employees 35,000 (Q1 FY 2009)


ure strategies

Future strategies
C URRE N T TO P RUM OR S

üNew iPod Touch

With build in Micro Projector

üNew Mac Tablet Device

10" inch multi-touch Netbook

üiPhone Nano
RECRUITMENT PROCESS

Ø Successful applicants will be invited to attend an extended


Apple interview.
Ø
Ø Interview will take 2 hours
Ø
o One to one interview
o Role Play
o Delivery some Presentations
o
Ø Successful applicants will receive a job offer within 24
hours.

TRAINING FOR
EMPLOYEES
ØThe training period is three weeks

ØIt includes:
oWeb-based product familiarity access

oClasses on Apple's retail philosophy

oBasic sales techniques

oCustomer relations
o
oProduct information
R&D
üNiche market

üInnovations in communication
&entertainment

üInteresting developments

PatePatents
• i phone patent granted in
2008

• Keyboard patents granted in


2007

• Super pad &super bad in


2007
SWOT Analysis
•Successful company •Declining market shares
•Favorable Brand Perception •Heavily saturated industry
•Brand-loyal customers •Increasing different operating system
•Recognizable logo •software system
•Creative advertisements/promos •Low popularity overseas
•MP3 Innovations
•Well established product lines

•Educational materials/ software •Competition in MP3 industry


•MP3 device expansions •Competition in computer industry
•Software designs •High substitution rate
•New Entrants
Corporate social responsibility of
APPLE

ØEnvironmental health and social


safety
ØManufactures eco friendly products
Øprovides best working conditions for
the employees
Ø“Apple is committed to ensuring the
working conditions in Apple ’ s supply
chain are safe , that
workers are treated with respect and
dignity ,
and that manufacturing processes are
environmentally responsible , to operate
in full
compliance with laws , rules and
regulations of the countries in which
they operate .”
CONCULSION

Approaches customers with a pleased warm welcome


Probe politely to understand their customers needs
Present best solution to the customers in a pleased manner
Listen for and resolve issues or concerns
End with a fond farewell and invitation to return for purcha
For your support

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