AS Media Studies

Introductory Lessons
Lesson 3 - Media Technology

Weebly addresses!

ite your Weebly address on the grid being circulat

What is technology?

Which of the following is

an example of
technology?
A chair?
A table?
A telephone?
A camera?

Dictionary Definition:

e in industry and engineering to invent useful th

So..

Which of the following is

an example of
technology?
A chair?
A table?
A telephone?
A camera?

All of them!

What examples of technology in

the media industry either solve a
problem or are useful?

V+ box
Mobile phone

How has media

technology evolved?
How was film edited pre-digital?
How was music listened to in the 1920s?
How did people take photos in the 1980s?

Lets test your

knowledge of analogue
technology

your answers to the following quiz

feedback (and try not to reveal your answers to e

MEDIA TECHNOLOGY
TECHNOLOGY QUIZ

WHAT IS THIS CALLED?

WHICH MEDIA IS IT ASSOCIATED WITH?

WHAT DOES IT DO? WHEN WAS IT IN USE?

WHAT IS THIS CALLED?

WHICH MEDIA IS IT ASSOCIATED WITH?

WHAT DOES IT DO? WHEN WAS IT IN USE?

WHAT IS THIS CALLED?

WHICH MEDIA IS IT ASSOCIATED WITH?

WHAT DOES IT DO? WHEN WAS IT IN USE?

WHAT IS THIS CALLED?

WHICH MEDIA IS IT ASSOCIATED WITH?

WHAT DOES IT DO? WHEN WAS IT IN USE?

WHAT IS THIS CALLED?

WHICH MEDIA IS IT ASSOCIATED WITH?

WHAT DOES IT DO? WHEN WAS IT IN USE?

WHAT IS THIS CALLED?

WHICH MEDIA IS IT ASSOCIATED WITH?

WHAT DOES IT DO? WHEN WAS IT IN USE?

PROJECT

WHAT IS THIS CALLED?

WHICH MEDIA IS IT ASSOCIATED WITH?

DATE

WHAT DOES IT DO? WHEN WAS IT IN USE?

CLIENT

WHAT IS THIS CALLED?

WHICH MEDIA IS IT ASSOCIATED WITH?

WHAT DOES IT DO? WHEN WAS IT IN USE?

WHAT IS THIS CALLED?

WHICH MEDIA IS IT ASSOCIATED WITH?

WHAT DOES IT DO? WHEN WAS IT IN USE?

10

WHAT IS THIS CALLED?

WHICH MEDIA IS IT ASSOCIATED WITH?

WHAT DOES IT DO? WHEN WAS IT IN USE?

11

WHAT IS THIS CALLED?

WHICH MEDIA IS IT ASSOCIATED WITH?

WHAT DOES IT DO? WHEN WAS IT IN USE?

12

WHAT IS THIS CALLED?

WHICH MEDIA IS IT ASSOCIATED WITH?

WHAT DOES IT DO? WHEN WAS IT IN USE?

13

WHAT IS THIS CALLED?

WHICH MEDIA IS IT ASSOCIATED WITH?

WHAT DOES IT DO? WHEN WAS IT IN USE?

14

WHAT IS THIS CALLED?

WHICH MEDIA IS IT ASSOCIATED WITH?

WHAT DOES IT DO? WHEN WAS IT IN USE?

What has each of these pieces of

media technology been replaced
with in the digital era?

8-track - MP3, CD
Reel to reel - MP3, CD, FCP, PPr
Minidisc - MP3, CD
Cinema projector - digital projection, MP4, MOV
VHS camcorder - DV camcorder
Commodore 64 - home PC
Atari games console - wii, Xbox 360, PS4
35mm film - SD card
Walkie-Talkie - mobile phone, facetime, skype
Floppy disk drive - memory stick, cloud
Splicer - FCP, PPr
1st Apple Mac - latest Apple Mac, iPad
Original IBM computer - IBM? Dont make computers anymore
Original mobile phone - smart-phone

Growth in
digital
media
technology
Has changed our
lives
For the better?

Paired discussion
How has digital media technology changed your
life?

Talk with the person sitting next to you about

your day so far (from when you woke up to when
you walked into this room). How many different
media texts / examples of media technology did
you encounter and interact with.
Make a list

Likely encounters
Radio
Television
Mobile phone
Social Media
Advertising
Newspaper
Music

Homework
How does the growth of digital media
technology affect my life on a daily basis?
Record your response in a visual way on your
Weebly