Corporate Social

Responsibility in
International
Business
Presented By:
Sean Macneil, Naeem Kothari and
Jordan Stackhouse

Presentation Agenda

Introduction to Corporate Social

Responsibility

Examples of CSR in Modern Business

Analysis and Conclusion

Q&A

Corporate Social
Responsibility
Business

perspective - The social

responsibility of business is to maximize
profits

Constituency

or stakeholder perspective serve the public interest as well as private

profit.

Modern

definition of CSR is based on Archie

Carrolls Pyramid of Corporate Social
Responsibility

The Pyramid of CSR

The Pyramid of CSR

(Contd)

Economic Responsibilities: Maximize

profits and lay the foundation.

Legal Responsibilities: Pursue economic

missions within the framework of the law.

Ethical Responsibilities:
Activities/practices expected or prohibited by
society.

Philanthropic Responsibilities:
Corporate actions in response to societys
expectation of good corporate citizens.

CSR
Past, Present and
Future

Everybody On Board

Cascades Inc,
First

In Green

LEED-NC

Certification
Profit

Sharing Plan

Sustainability

Report Card

Tata Steel, India

The

community is
not just another
stakeholder in
business, but is in
fact the very purpose
of its existence. Jamshedji Tata

Canadian Mining in South

America
Allegations

of:

Corrupt business

practices
Intimidation,
assassination
Sexual violence
Unsafe working
conditions
Ecological

http://www.amnesty.ca/blog/canadian-mining-in-guatemala-human-rights-at-risk
http://www.miningwatch.ca/blog/guilty-tribunal-finds-canadian-state-shares-responsibility-mining-injustices-latin-america

Analysis

Analysis
Why Does CSR
Matter in Todays
Business
Environment?

Analysis
Social License to
Operate

What is Social License to

Operate?
Social license refers to a local
communitys acceptance or approval of a
company. Social license exists outside
formal regulatory processes. Social license
can nevertheless be acquired through
timely and effective communication,
meaningful dialogue and ethical and
responsible behavior.
http://nbr.org/downloads/pdfs/eta/PES_2013_summitpaper_Yates_Horvath.pd
f

Social License to
Operate

CSR as a Means to Gain

SLO
Displaying commitment to CSR is
one way to achieve social license,
by enhancing a companys
reputation

CSR as a Means to Gain

SLO

Businesses do not operate in isolation

from their communities not anymore

CSR in the Canadian

Context

CSR in the Canadian

Context

CSR in the International

Context

Conclusion
Corporate

Social Responsibility is
one tool available to ensure Social
License to Operate

Businesses

do not operate in
isolation from their communities

Corporate

Social Responsibility is the

new best practice for corporate
citizenship

Thank You!
Questions?