Usability and accessibility for Web 2.

0
Applications

Applying Web 2.0 to the Enterprise

 Presentation aims

• Illustrate that Web 2.0 features can add value to

large enterprises
• Discuss opportunities and risks for design,
useability and implementation.
• Work out how Web 2.0 for the enterprise differs
to Web 2.0 for the internet
• Present a case study delivered using technology
that is available and accessible today
 Web 2.0?
Rich User Experience
Available via the web or
using the web (wired or wireless
internet) Ability to remix existing content

Community Ranking and voting measures

value of content
Participation
Services improve as more
people use them

Trusting users Self creation and

contribution of content
Shared purpose
Tagging by users defines
relationships between content items

Play value
 Quick Quiz
• What do we mean when we refer to Web 2.0?

1. tools, services and applications that drive end user participation

and creation of content, and value through the community.

4. throwing out all our existing tools and architecture for new web-
based stuff.

7. changing the processes in the company so that end users drive

the ship.

10. paving the way for our alien overlords to enjoy their time on this
planet.
 Challenges and opportunities
Easy for the Enterprise Challenging for the
Enterprise
Available via the web or
using the web (wired or wireless Rich User Experience
internet) Ability to remix existing content

Community Ranking and voting measures

value of content
Participation
Services improve as more
people use them

Trusting users
Self creation and
contribution of content
Shared purpose
Tagging by users defines
relationships between content items
Play value
 Web 2.0 for the enterprise
Web 2.0 on the internet

attract create hype

start a create an develop a
experts and or grab $’s!
website attractant community
extroverts controversy

say a photo by making it who post in their shared with who use the
sharing site easy to add photos of underwear their site too
photos and themselves colleagues
applications on holidays

Web 2.0 in the enterprise

select embed as
build a experts, part of the avoid hype reap
develop a
useful moderators way the or
community
business
tool and company controversy benefits
champions works
 Web 2.0 for the enterprise
Web 2.0 on the internet

attract create hype

start a create an develop a
experts and or grab $’s!
website attractant community
extroverts controversy

Web 2.0 in the enterprise

select embed as
build a experts, part of the avoid hype reap
develop a
useful moderators way the or
community
business
tool and company controversy benefits
champions works

improve an which will who are while encouraging to improve

existing be useful to responsible managing adoption of the
process employees to drive risk change organisation
change
 Quick Quiz
• Which is the LEAST important issue for enterprises who
want to move to Web 2.0?

1. managing cultural change and trusting users

2. finding useful applications that improve process when
implemented in a Web 2.0 way
3. avoiding any potential risks (inappropriate content, insults,
name calling!) from user generated content
4. retraining all staff members before making any changes at
all
 Let’s do it!

build a select embed as

experts, part of the reap
useful avoid hype or develop a
moderators way the business
applicatio controversy community
and company benefits
n champions works

We’re looking for opportunities that

• give us a chance to do cool stuff
• streamline existing processes
• benefit from end user ownership
• work better when the content drives comment
• provide a foundation for end user contribution of content
 Case study
• Many large enterprises have a wealth of underutilised
video and multimedia content – announcements, training
material, induction content, messages from the CEO etc.
• This Web 2.0 implementation aims to provide a ‘home’
for this information, and to extend it’s usefulness by
introducing a sense of community and interaction – to
drive discussion, understanding and use of
the content
• It also provides a foundation for
end user addition of their
own training or information
content
Great teeth video
Dress for success
How I won at badminton
Glasses, I see you
Suit yourself
 training tabbed
home | areas
submit a video | report misuse | contact admin | help

login portlet
search
search toportlet
be added

Portlet
custom item type to upload video
Links to other apps flash content
discussion group
specifically related to
this video (created at
flash
welcome subtitles
to the (fromvideo
Uber.biz training DB) time of upload for
Portlet each new video)
rating portlet link
Items displayed share Java portlet
categories (or
categories and
perspectives) with the metadata added at time of video
video being played being uploaded
 quick quiz
• Which statement below is not true?

1. Current Oracle Fusion products aren’t ready for Web 2.0

2. Tools available today can be used to develop Web 2.0
applications
3. End users can access rich interfaces via the web browser
4. Users can build expertise both by using the tools and
getting support from the community
 The video window
wow, I can’t believe we have the same hair!
add your rating
This is the first in a series of three training videos about
the importance of good hair in the organisation. You
will learn to identify good and bad hair, and will
understand how to make decisions that will end bad
hair days forever. This video is most applicable to staff
who do not wear hats.
• Built as a Portal custom item type
• Information is captured in multiple
hits
• Video is uploaded in flash first, then
the item management interface
allows that file to be played back in 5
second increments so that sub-titles
can be captured.
• Sub-titles are stored in the database
and rendered in flash on screen –
which provides enormous flexibility
to deliver all content from the DB in
multiple formats for accessibility (on
screen sub-titles for hearing
impaired users, re-rendered text
pages for visually impaired users
with screen readers).
Considering accessibility

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 quick quiz
• Which of the following is NOT true about Useability and
Accessibility?

1. Web 2.0 applications generally present rich interfaces

2. Usability and Accessibility can be added to Web 2.0
applications after they are built, and are optional
3. Web 2.0 applications can still be highly useable and
accessible to a wide audience (and meet legislative
requirements)
4. New content like online video and multimedia presents new
Accessibility and Useability challenges.

Challenge
A rich interface stretches the toolset and
requires creative, design and
development resources
Everyone has a say
Creation of content by end users
People’s contributions generate
workflow or actions
People can interact with who they like
Accessible by all
Learnings
Considerations
Make sure that the team understands
responsibilities before kickoff, and find specialist
skills where needed.
The concept of moderation needs to be introduced
– and balanced to encourage usage, mistakes and
learnings
Workflow can be used to manage the
appropriateness of major items of content.
Moderation needs to be visible and fair to suit the
community.
Can the rest of the team opt in for alerts, updates
OR could we possibly be creating ‘instituted spam’
Can I ‘Block’ my boss?
We need to manage accessibility through great
design and considering issues prior to build.
Subtitles, generation of readable pages (from
search results) and good UI design are all
important.
 Summary

• The tools to build compelling Web 2.0 applications are

available now. Portal, UCM and Java can be used to
deliver applications that help to build a community and
empower end users.
• Web 2.0 tools can play a part in breathing new life into
existing content, and can act as a catalyst to uncover
skills in the organisation.
• Implementing great Web 2.0 applications needs you to
consider managing cultural change, process
improvement opportunities and adoption of new ideas by
the customer base.
• Successful Web 2.0 projects are cool – and an
opportunity to inject fun while driving business benefit.
 last quiz
• Pick the item that is INCORRECT!

1. Web 2.0 applications can add value to the enterprise

2. Web 2.0 applications are just for young people who are
looking for dates
3. Web 2.0 can improve and change the way we work
4. Web 2.0 can let us leverage existing information assets and
extend their use and their value to the business
 coming up – end of day prize!
At the end of today we’ll draw a prize for a day trip to
Sydney to Uber’s HQ, with visits to a number of technology
partners and lunch on the harbour – all chauffeured in an
Uber Ferrari.
 Contacts

for more information please contact us at:

info@uberconsult.com